The document summarizes audience feedback on a teaser trailer, film poster, and magazine front cover for a horror media product. Key findings include: - The teaser trailer successfully built tension and mystery while evoking emotions of fear and anticipation. - Audiences correctly identified the genre as horror and found aspects like the music and jump scares appealing. - The film poster and magazine cover effectively captured the narrative through imagery of scarring and linked back to elements in the teaser trailer. - All promotional materials were seen as cohesive through their common focus on the main character and repetition of disturbing messages and imagery.

1. A U D I E N C E F E E D B A C K
Key Findings

2. F E E D B A C K
Teaser Trailer

3. What type of product do you think this is and how is its
purpose communicated?
 Each audience member successfully identified this product to be a
“teaser trailer”.
 “Build up of cut scenes”, reveals the audience understanding of the
conventional nature of the trailer’s structure.
 “Social media links gives away that it’s part of a trailer”, reveals an
audience understanding of a highly conventional aspect of a teaser
trailer; conveying the success in conforming to convections in order
to present a recognisable product, in correlation to already
established ones.
 “The use of titles, making it professional”, the effects used
convinced the audience of the trailers quality, revealing its increased
chances of competing with other teaser trailers within the film
market.

4. Can you identify the genre of this media product, if so how did
you make this decision?
 Each audience member correctly unidentified the genre as
horror.
 The “quick jumps between each scene” were regarded as
“effective” in “building tension”. Revealing a successful build
in audience anticipation.
 One stated the genre to belong to “Horror, bordering on
psychological thriller”, this conveys the successful
identification of one of our piece’s sub genres.
 “Gets in your head, you don’t know who’s doing scary things
to the character”, revealing the audience to have been
successfully intrigued and unnerved.

5. Do you think we have followed conventions of this media
product effectively and why?
 Conventional because, “Not a lot of information is
revealed”, however “gives you enough to be
interested in watching the film”, successfully
intrigued the viewer.
 “You don’t know which way the story’s going”,
recognition of mystery and enigma codes;
compelling a sense of curiosity to linger upon
viewing.

6. When viewing the product, which emotions did it evoke
within you?
 “Scared, fear of the unknown”, effectively incited negative emotions
into the audience; conventional of horror genre.
 “Fear bordering on panic... [prompted by] the spikes in audio“,
successful build of tension and audience anticipation regarding
oncoming content.
 “Scared, on edge“, successful build of tension.
 “Tense, build of mystery, scared”
 Evoked “fear, became jumpy due to the music”. Successful
correlation between the rise in sound and growing anticipation of
events.

7. Did you find any aspects of the product appealing?
 “Liked the mystery... didn't know what was going to happen next, especially at the
beginning when you don’t know what the message on the ground means”,
successfully intrigued viewer, application of enigma codes (captured viewer's
curiosity).
 “The music, contributed to the eeriness”, effective use of sound.
 “Expected someone to jump out of the darkness” reveals audience anticipation.
 I liked the scene were she found the email and then suddenly something happens
(jump scared)
 “I liked the last scene, with the mysterious and gruesome message”, appeal of
challenging mise en scene; successful explorer appeal.
 “I liked the jump scares”, taken in by the creepy content, found appeal in being
frightened.

8. Was the presented narrative easy to follow? If so, how was
this accomplished?
 “Build up of tension throughout the trailer”.
 “A sense of what was... going to happen was clear”.
 “The build up of events made the piece easy to follow”,
successful identification of content chronology.
 “There remained a certain chronology making the
narrative easy to follow”, but gaps were effectively
formed, “leaving out information”, arousing audience
curiosity.

9. Are there any aspects of the piece which you think could be
improved?
 “Some of the jump-scares may have been slightly
amusing”, not all elements, designed to scare, had their
desired effect.
 “Could have applied more intense sound to add to the
tension”, perhaps the excitement of the final scenes,
could have been emphasised further with a greater build
in the layers of sound.
 “Improved focus of camera, shot like the email scene”,
the filming of a computer screen reacted with the
camera, resulting in a somewhat unfocused shot.

10. How would you rate the application of the following
technical aspects: (out of ten) -Editing -Sound
 “Editing and sound 8 out of 10... Editing good”, however
varied in pace.
 “Editing and sound, 8 out of 10, effective where it coincided
with the feather falling out of the sky”.
 “Sound and editing 7 our of 10... Editing good, very sudden...
left you on edge, but sound could have been improved”, sound
could have been more effectively utilised.
 “Sound and editing 8 out of 10.”
 “Sound and editing 7 out of 10.” The sound intensified the
jump-scares

11. How do you think the main character has been presented, and
is this relatable to you?
 “The use of social media [popular products]... like an
iphone”.
 “Going to a park at night is not a safe thing to do” and
“isn’t very relatable to how I would act”, some confusion
regarding the logic of the protagonist's actions, some
failure to correspond her actions with her confused and
fearful state in the narrative.
 “Trendy clothes... experimenting with her looks”.
 “Student, so a similar age to us”, successful identification
of similar character age.

12. F E E D B A C K
Film Poster and Magazine
Front Cover

13. Film Poster- Do you think the visual advertisements capture
effectively our narrative?
 “Typical of the horror genre, colour red”, successful
identification/association of a conventionally horror
colour.
 The messages, scarred into the skin, effectively scary.
 “Scarring, directly links in with the end of the teaser
trailer”.
 Scarring is important and “effective with the dark
colours”.

14. Film Poster- When viewing each promotive product are there
any strengths and weaknesses that you can identify?
 “Relates to the film with the scarring... a compelling
poster.”
 “Dark colours”, emphasised eeriness, “contrast” with
the bright red.
 “Scarring links to the teaser”, effective utilisation of
imagery to link the poster with the teaser trailer
(reflection of content between the products).

15. Magazine Front Cover- Do you think the visual
advertisements capture effectively our narrative?
 “Links with the trailer... blood and scarring reflects
the final scene, makes it more interesting.”
 “Features ‘It’s You’ message, links into the message
at the end of the trailer”, successful identification of
the revealed significance of the antagonistic
messages within the film.

16. Magazine Front Cover-
 “Compelling”, “bold titles, effective layout”, “threat
attracts my attention”
 “Appealing”, “image front and centre”, “large”, not
too crowded with text
 Image contrasts with the dark background

17. All Products- Does each promotive product convey a
synergistic link, if so how?
 “All link together”, “main character always featured”
as the “main focus” in each piece.
 The “scarred messages are repeated” throughout
each piece.
 All “feature the scarring and the blood”, a continuous
aesthetic throughout.