Poster Development

1. POSTER
DEVELOPMENT
LILY MORL

2. Sketch
Poster
Before I could begin to create
my poster in ‘Photoshop CS6’ I
needed to sketch and plan the
layout of my poster.

3. Original Image vs Final Design
Original Final

4. Plan:
Step One:
 After research into postmodern movie posters, I was greatly influenced by Shutter Island’s Poster that depicts
Leonardo DiCapprio in an enigmatic black background with a single flame light of a match stick to guide his way.
The movie is very similar to our ‘The Suppressed’ in which it follows the narrative of a delusional mental patient
who has fathomed up a fake identity unbeknown to the audience and even the character himself. I loved how the
main image highlighted the protagonists vulnerability with symbolising how the character is metaphorically being
led down a path by a single match stick – a narrow dangerous path which secrets of the unknown are concealed
in the dark. The fact it is a match stick hones in on how the heroine will be inevitably submerged into the dark
which he is so scared of. Though, the poster also offers utilises Barthes enigma symbolic code in how there is only
one path for the protagonist to take and metaphorically will lead to the end in which like the stick will burn up will
harm him – meaning he will not like the secrets he will discover. This is all just perception of myself and I
acknowledge that others may conclude another interpretation of this poster, thus explains why it is so enigmatic. It
greatly links with our production in which we follow this fawking narrative, as we need to carry on this running
motif of multiple conclusions for our film (especially with how we question at the end of the trailer: is Clary really
mentally insane or just being suppressed by Censor.)
 Therefore using this an influence for my poster and taking my own take on it, I created an enigmatic setting using
low key lighting like the Shutter Island Poster and had a light source coming from an energy ball formed by Clary
as a result of her powers as a Dunamis. Using this as my basis I used it to develop my original image – applying
postmodern traits with the supernatural powers.
Tutorial Research
 After deciding that inclusive within my poster I was going to have this postmodern element I
had to look into how to create an energy ball. In order to do this I researched multiple YouTube
tutorials, finally coming to the decision of utilising this one video as my template.
 My original image can be seen on the previous slide with the progression to the final base
image for my poster once I under went the editing for the energy ball.
https://www.youtube.com/watch?v=nt2NdhUWwvo

5. Audience Feedback:
During producing my poster, after I had created the core main base image for my poster I investigated into what design people preferred in regards to choice of these
four options. Majority of the respondents chose the second option (70%) due to they agreed that the red light reflected onto the face in editing projected from the
energy ball created the more enigmatic poster for what I was aiming to achieve. After consideration I did agree as the red projection aids to represent this split duo
representation of the Dunamis, this provides the perspective of Censor; how they see Dunamis’s powers as a problem which will lead to destruction with the connotation
of the colour of the red with blood, danger and death. The other option was the under developed option of 4 (my initial original planned design) which had 30%
arguing they preferred this choice. Option 4 however is a more simplistic design that does not have the ambiguous multi-layer meaning as option 2 has.
Option 1 Option 2 Option 3 Option 4

6. Deconstruction of Poster:
Billing Block
I continued with the convention of what is located at the bottom
of nearly every poster – the billing block. To create the authentic
marketing media here I had to ensure I had the billing block at
the bottom of my poster spanning out the width of the page in a
sans serif font so that it is clearly legible considering some words
are in miniscule writing so that the key contributors for our
productions is highlighted to credit them and as these are more
than likely to what could draw the audience recognising them for
their previous works.
Cast Names
Like the posters that I researched into, I have followed the format
layout of displaying the Actor names who play the main roles in
the film or even ones that audiences would recognise, at the top
of the page and above the film title. Noticing that all movie
posters utilise the colours from the main image by using the
eyedropper tool to present the texts; I did this by using the
colour of the energy ball giving the text an outer glow creating
this illumination idea that she is gaining clarity from this source of
information that she has powers. By enforcing this further with
outlines of texts reinforces the empowerment of her powers.
Tagline
Above the billing block and the release date is located our
tagline ‘Dream or reality’ stating the unanswered question which
we leave to hook our audience to watch the film to discover
whether if her powers are merely a delusion or is actually reality.
Colour scheme – I continued the blue and yellow colour scheme
as these are strong bold colours which consist with the origins of
superheroes with comic books.
Main Image
I have already explained in some detail about the main image and
briefly explained how I re-created my poster using the inspiration of
Shutter Island and the tutorial to provide me with the steps of how
to create the energy ball. My base image depicts Clary looking
upon the energy ball. I purposefully ensured that Clary’s face was
out of focused on her face, with her fingers in focused when taking
the mid-shot so to make it apparent this how empowered she
would become if she did possess these powers. I strategically used
white energy source colour to infer how her powers are really a
source of positivity, albeit contradictory of what censor argue that
they are evil.
Company Logos
Either side of the billing block can be found our production logo,
and the distribution company logo for ‘The Suppressed.’ A movie
poster must have the company logos so to credit the contributing
companies.
The Release date – 12.01.19
Similarly to the Cast names I used a white font for the date, using the
inner core of the energy ball colour by eyedropper tool once again
and then in the blending options adopted a blue outer glow –
therefore mimicking the energy ball itself from the white core to its
outer blue glow. Positioned in between the tagline and the billing
block allows it to stand out against the two colours specifically because
the aim for the poster is to get maximum profit in cinema on its
release and so the viewers of the poster need to know the date.
Title
Throughout all the marketing for a film, there has to be a running
theme to have familiarity. The way of insuring this was by using the
same title font used in the trailer for both my poster and magazine
front cover – the yellow ‘Burnt out font’ that is in a yellow coloured
font with a blue drop shadow that is ambiguous in meaning; one,
conveying how she is being watched constantly and two, how her
memories are locked away in the dark and until she regains these
memories she will become complete.
Age Rating
Adding the age rating for our film is to simply to inform
viewers what are intended audience the film is for and
highlights what content of the film will hold especially when
this is a anti-stereotypical superhero film with psychological
thriller sub genre.
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