Design

1. Research, Branding, Motion Graphic for
Nudge Design
By Yingtian Wang
Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio

2. - People throw unfinished food and water into trash bins.
Research, Branding,Motion Graphic for Nudge Design Studio Yingtian Wang
Current Situation

3. - People don’t think
it’s their
responsibility after
throwing their
garbage away.
Research, Branding,Motion Graphic for Nudge Design Studio Yingtian Wang

4. Research, Branding,Motion Graphic for Nudge Design Studio Yingtian Wang
- People threw their
unfinished food and
water but they don’t
notice it.

5. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Design Tip
- Make the preferable choice easy to
execute and automatically.

6. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Preferable Solution
- Make the trash bins transparent.
Everybody can watch each other’s
behavior.

7. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Proposal
Transparent trash
bin makes people
be aware of what
they are throwing
away.