Presentation

1. Research, Branding, Motion Graphic for
Nudge Design
By Yingtian Wang
Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio

2. - People throw unfinished
food and water into trash
bins.
Research, Branding,Motion Graphic for Nudge Design Studio Yingtian Wang
Current Situation

3. - People don’t think
it’s their
responsibility after
throwing their
garbage away.
Research, Branding,Motion Graphic for Nudge Design Studio Yingtian Wang

4. Research, Branding,Motion Graphic for Nudge Design Studio Yingtian Wang
- People threw
their unfinished
food and water
but they don’t
notice it.

5. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Design Tip
- Make the preferable
choice easy to execute
and automatically.

6. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Preferable Solution
- Make the trash bins
transparent. Everybody can
watch each other’s behavior.

7. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Transparent trash bin
makes people be
aware of what they
are throwing away.
Proposal

8. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Logo Design Research
- Chosen words: Informative, persuasive, choice
- In Czech, Informative = informativní
- In German,persuasive = überzeugend
- In Spanish, choice = elección

9. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Logo Design Research
Informative/informativní
persuasive/überzeugend
choice/elección