Nudge Design

1. Research, Branding, Motion Graphicfor
Nudge Design
By Yingtian Wang
YingtianWangResearch,Branding,Motion Graphic for Nudge Design Studio

2. Research, Branding, Motion Graphic for Nudge Design Studio YingtianWang
Current Situation
- People throwunfinished
food and water into trash
bins.

3. - People don’t think
it’s their
responsibility after
throwing their
garbage away.
Research, Branding, Motion Graphic for Nudge Design Studio YingtianWang

4. Research, Branding, Motion Graphic for Nudge Design Studio YingtianWang
- People threw
their unfinished
food and water
but they don’t
notice it.

5. YingtianWangResearch,Branding,Motion Graphic for Nudge Design Studio
DesignTip
- Make the preferable
choice easy to execute
and automatically.

6. YingtianWangResearch,Branding,Motion Graphic for Nudge Design Studio
PreferableSolution
- Make the trash bins
transparent.Everybody can
watch each other’s behavior.

7. YingtianWangResearch,Branding,Motion Graphic for Nudge Design Studio
Proposal
Transparent trash bin
makes people be
aware of what they
are throwing away.

8. YingtianWangResearch,Branding,Motion Graphic for Nudge Design Studio
Logo Design Research
- Chosen words: Informative,persuasive,choice
- In Czech,Informative = informativní
- In German, persuasive = überzeugend
- In Spanish, choice = elección

9. YingtianWangResearch,Branding,Motion Graphic for Nudge Design Studio
Logo Design Research
informativní
überzeugend
elección

10. Research,Branding,Motion Graphic for Nudge Design Studio YingtianWang
Logo Design Sketching

11. Logo in Illustrator
Research,Branding,Motion Graphic for Nudge Design Studio YingtianWang

12. Research,Branding,Motion Graphic for Nudge Design Studio YingtianWang
Translations
The world,“Instinctively”
- In Czech, Instinctively = Instinktivně
- In German, Instinctively = Instinktiv
- In Spanish, Instinctively = Instintivamente

13. Research,Branding,Motion Graphic for Nudge Design Studio YingtianWang
Logo Name
Chosen word - Instinctively
Changed to - InstinCan

14. Research,Branding,Motion Graphic for Nudge Design Studio YingtianWang
Logotype