2. D es ign P&R
Mid - ter m Pr es entation
SMVD 1012890 | 1215451 | 양소은 | 정은지
사전조사
1 Motif from Images
2 Similar Projects
- Moleskine My de tour
- SNC Ne w york Project
3 About Projects
- Weekly Schedule
- Effects which expected
- This is How it works
- Essential Policy of Project
- Project Logo Type
4 Jar Material Research
- Plastic Jar
- Glass Jar
- Final Decision
5 Project Prototype/Pre Off-line Research
6 Problem of Pre-research/Solution
7 Project Web Promotion
8 Research Result
9. Why People could be a creator for introducing Seoul.
They can get Honor from becoming creator and exhibiting their Jar with
Their NAME!
hoW By interaction within Providing Group(Who runs this project) and Various creators.
Interaction will through the WEB, Blog, and any formats can approach easily.
Where At online.(And some Off-line promotions)
What Creators can feel proud by Create Something for Introduce their City(country).
About Projects
D es ign P&R
Mid - ter m Pr es entation
10. Weekly Schedule
0326 Draft idea development with discussion
0402 Idea fix1(Fix the How to)
0409 Idea fix2(Final)
0416 Web Promotion(Order Jar)
0423 Web+Offline Promotion
0430 Suggest How to Fill the Jar
0507 Project(Jar) Shipping Start
0514
0521 Jar Deliver Dead-Line
0528 Exhibit Jar(SMWU)
0604 Exhibit Jar(Seoul Somewhere outside)
0611 Exhibit Jar(Seoul Somewhere outside)
D es ign P&R
Mid - ter m Pr es entation
11. D es ign P&R
Mid - ter m Pr es entation
커뮤니티
- 서울에 거주하는 서울을 소개하고 싶은 욕구를 가진 사람들.(연령,
성별 무관)
모듈화
- 페이스 북 프로모션.
- 사람들이 많이 있는 장소로 찾아가는 오프라인 프로모션->온라인에
게시.
유연성
- Jar라는 소재를 이용하는 한 어떤 방법의 표현도 가능.
- 제한 없는 표현을 전시하고 웹에 게시하는 방식으로 Reward.
테크놀러지
- 페이스 북 페이지 개설/공유
- 유동인구가 많은 장소 위주의 전시
12. Effects which expected
1. Customized Jar can Introduce Seoul to who don’t live and
never been Seoul.
2. Customized Jar will be exhibited with real jar. Also It can
makes people feel their proud of Introducing Seoul.
3. The Budget of Project will be uploaded Crowd Funding
Online. It also will be effected people can know about Seoul
Jar Project.
Ver.140326
D es ign P&R
Mid - ter m Pr es entation
13. This is How it works
1. Buy jar from Group(Not Named yet).
2. Jar will deliver to someone who buy the jar.
3. If received the jar, Fill the all element from seoul(Dirt, leaves, dry bunches
from tree, Water from river... etc). Describe and Decorate by yourself. There is
no limit what, how or who.
4. Label on the jar, Where did you get that material, Who are you, And which
part of Seoul you live. But, Please not to write down on the label what did you
intended.
5. Send the jar to Group.
6. Group will exhibit them offline with YOUR NAME.
Ver.140326
D es ign P&R
Mid - ter m Pr es entation
14. This is How it works(Changes)
• Project Group will sell the jar, but If Creators submit which
they filled up we will pay back Some of Price.(This idea from
How can makes people must give them back to us.)
Ver.140402
D es ign P&R
Mid - ter m Pr es entation
15. Essential Policy of Project
1. Any material can fill the Jar, But It just only from Seoul.
2. We use Plastic Jar. It’s not too fragile. So Group will exhibit
real jar by Receiving Jar which is decorated.
3. People who participated the project just leave their name,
not What they wanted to describe or What they intended.
Project respect to any other imagination.
Ver.140326
D es ign P&R
Mid - ter m Pr es entation
26. Problem of Pre-research
D es ign P&R
Mid - ter m Pr es entation
=병의 단가가 저렴하므로 배송을 하지 않고 직접 찾아가는데에 생기는 문제점들
1. 찾아다닐 수 있는 위치의 한계점
2. 일반인들에게 공개를 했을 때, 서울이라는 주제를 다소 어려워 함.
3. 병을 그냥 가지고 가는 경우도 있음.
4. 이름 공개하기를 내켜하지 않음.(개인 정보)
1. 배송 시스템 fix.
2. 일반인이 아닌 예대생 단체 위주의 프로젝트 타겟팅 선정.
(2-1)혹은 프로젝트의 이해를 돕는 핸드아웃, 홍보 등의 여타 프로모션의 필요성.
3. 개인 정보를 공개하지 않고 Reward를 주어 참여를 촉진시킬 시스템 필요.
Solution
27. Project Web Promotion
D es ign P&R
Mid - ter m Pr es entation
http:// fac ebook .c om /2014sjp
현재 페이지 좋아요 수
52
28. Project Web Promotion
D es ign P&R
Mid - ter m Pr es entation
http:// fac ebook .c om /2014sjp
Facebook Page
QR code
