The document discusses the concept of nudge design, which refers to using subtle influences or defaults to guide people's choices in a predictable way without forbidding any options. It provides examples of how framing, default biases, and loss aversion can influence decisions and tips on applying these principles in design. Finally, it considers the ethical implications of nudging and offers choices for designers in either ignoring behavioral influences, openly participating to shape behavior responsibly, or quietly manipulating users.

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What is Nudge Design?

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Judgment Test

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Explanation of test

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Nudge Design Definition

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Human Nature Influence on Decisions

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Opposition to Nudge Design

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Framing Example Test

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Framing

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Design Tip

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Default Bias Example Test

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Default Bias

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Design Tip

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Loss Aversion Example Test

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Loss Aversion

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Design Tip

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Nudge Design Uses

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Video
• http://www.fastcodesign.com/1669055/desig
ns-next-frontier-nudging-consumers-into-making-
better-life-choices

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Choices you have as a 21st cent. designer
• “Ignore what you know--and as a result
potentially shape behavior in a completely
arbitrary and unplanned way.
• Participate openly with declared and responsible
outcomes in mind.
• Quietly manipulate behavior. We are using the
term “manipulate” intentionally and very much in
the sense of users being manipulated by unfair or
insidious means to one’s own advantage, as in
the case of option 3 above.”

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How to apply this in your life now