The document outlines Yan Shi's design process for a logo for a company called Kontrol. It includes research on the problem of turning off a faucet while hands are full, potential solutions like foot pedals or sensors, sketches of logo concepts, and storyboards for an animated video explaining the logo. The process involved research, logo sketches, naming the company Kontrol, developing a logotype, creating storyboards and video versions to explain the logo design.

1. Yan Shi
Faucet Struggle
Research, Branding, Motion Graphic for Nudge Design Studio
It’s struggle to turn off the faucet while our
hand is onto something like soap.

2. Yan Shi
We want to save some water by turning
faucet off when water is not needed,
but it’s really struggle while our hand is
onto something else.
Research, Branding, Motion Graphic for Nudge Design Studio
Faucet Struggle

3. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Potential Solution
1. Sensor faucet
2. Use other parts of body

4. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Solution Statement
We can use other parts of body to
solve the problem, like foot pedal
trash can.

5. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Photomontage

6. Yan Shi
cognitive
Research, Branding, Motion Graphic for Nudge Design Studio
control
behavior
Logo Design Research
인식의
제어
행동
‫اﻹدراﻛﻲ‬ познавательный
‫ﻣراﻗﺑﺔ‬ контроль
поведение‫ﺳﻠوك‬

7. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Images Stack

8. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Logo Sketch

9. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Logo Sketch

10. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Control
Name Creation
제어
‫ﻣراﻗﺑﺔ‬
контроль

11. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Name Creation
KONTROL

12. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Logotype

13. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Storyboard

14. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Audio

15. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Video: version 1

16. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Video: version 2

17. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Video: version 3

18. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Video: version 4

19. Yan ShiResearch, Branding, Motion Graphic for Nudge Design Studio
Video: version 5(storyboard)