Cohort

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Design for Smartphone & Ipads
Craig

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Observed Group
Food court in the Roosevelt Mall
About 100 people

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Cohort Observation

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Cohort Observation

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Cohort Observation

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Cohort Observation

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Cohort Observation

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Observation Summary
- 50% of people come to the food court are families.
Couples are 30%. Friends are 10%. Individuals are 10%.
- Some restaurants provide food samples to customers.
- There are many lines waiting. Most of people play with
their phones, and talking to each other.