Design

1. Research, Branding, Motion Graphic for
Nudge Design
By Yingtian Wang
Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio

2. - People throw unfinished food and water into trash bins.
Research, Branding,Motion Graphic for Nudge Design Studio Yingtian Wang
Current Situation

3. - People don’t think
it’s their
responsibility after
throwing their
garbage away.
Research, Branding,Motion Graphic for Nudge Design Studio Yingtian Wang

4. Research, Branding,Motion Graphic for Nudge Design Studio Yingtian Wang
- People threw their
unfinished food and
water but they don’t
notice it.

5. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Design Tip
- Make the preferable choice easy to
execute and automatically.

6. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Preferable Solution
- Make the trash bins transparent. I
would feel everybody is watching
my behavior if I throw away food.

7. Yingtian WangResearch, Branding,Motion Graphic for Nudge Design Studio
Proposal
Transparent trash
bin makes people
be aware of what
they are throwing
away.