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The document discusses the research and development process for a new food court app called Foodable. It describes observing customers at a mall food court, identifying needs and desires for an app. Ideas included providing information on all vendors, reviews from customers, and real-time promotions. Wireframes and screenshots were developed for the app design including a map of the food court, vendor search, saved lists, and more. The app aims to help customers make sustainable food decisions at the food court.

Design

CraigFA102D App Research and Development
Observed Group
Food court in the Roosevelt Mall
About 100 people
On Saturday afternoon

Craig
Unmeet Needs or Desire
A platform that provides customers with all food
vendors information, reviews, and real-time promotions.
FA102D App Research and Development

Craig
Cohort Observation
FA102D App Research and Development

Craig
Observation Summary
- 50% of people come to the food court are families. Couples
are 30%. Friends are 10%. Individuals are 10%.
- Food samples are provided, attracting indecisive customers.
- Long lines during peak hour blocks walking space.
FA102D App Research and Development

Craig
Ideas of the App
- Informational App
- Access to all food vendor’s information
- Access to reviews from previous customers
- Advertisement of certain dish or promotion
FA102D App Research and Development

Craig
App Research
Yelp
FA102D App Research and Development

Craig
App Research
Zagat
FA102D App Research and Development

Craig
App Research
Resy
FA102D App Research and Development

Craig
App Description
Home Screen:
- Food court’s map
- Promotion
- Information of vendors
FA102D App Research and Development

Craig
App Description
Lower level screen:
- Search by type and flavor
- Picture of vendor
- Name, Review & Price
FA102D App Research and Development

Craig
App Description
Lower level screen:
- Manage lists of saved vendors
- View & edit saved vendors
FA102D App Research and Development

Craig
User Scenario
FA102D App Research and Development

Craig
Naming Process
Selected words:
Food / Sustainable / Decision
FA102D App Research and Development

Craig
Naming Process
Name choices:
Foodable / Defood / Susfood
FA102D App Research and Development

Craig
Naming Process
Selected name:
Foodable
FA102D App Research and Development

Craig
Wireframes
FA102D App Research and Development

Craig
Splash Screen
FA102D App Research and Development

Craig
Application Screenshots
FA102D App Research and Development

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Presentation

1. CraigFA102D App Research and Development Design for Smartphone & Ipads Craig

2. CraigFA102D App Research and Development Observed Group Food court in the Roosevelt Mall About 100 people On Saturday afternoon

3. Craig Unmeet Needs or Desire A platform that provides customers with all food vendors information, reviews, and real-time promotions. FA102D App Research and Development

4. Craig Cohort Observation FA102D App Research and Development

5. Craig Cohort Observation FA102D App Research and Development

6. Craig Cohort Observation FA102D App Research and Development

7. Craig Cohort Observation FA102D App Research and Development

8. Craig Cohort Observation FA102D App Research and Development

9. Craig Observation Summary - 50% of people come to the food court are families. Couples are 30%. Friends are 10%. Individuals are 10%. - Food samples are provided, attracting indecisive customers. - Long lines during peak hour blocks walking space. FA102D App Research and Development

10. Craig Ideas of the App - Informational App - Access to all food vendor’s information - Access to reviews from previous customers - Advertisement of certain dish or promotion FA102D App Research and Development

11. CraigFA120D Ideation Session

12. Craig App Research Yelp FA102D App Research and Development

13. Craig App Research Zagat FA102D App Research and Development

14. Craig App Research Resy FA102D App Research and Development

15. Craig App Description Home Screen: - Food court’s map - Promotion - Information of vendors FA102D App Research and Development

16. Craig App Description Lower level screen: - Search by type and flavor - Picture of vendor - Name, Review & Price FA102D App Research and Development

17. Craig App Description Lower level screen: - Manage lists of saved vendors - View & edit saved vendors FA102D App Research and Development

18. Craig User Scenario FA102D App Research and Development

19. Craig User Scenario FA102D App Research and Development

20. Craig User Scenario FA102D App Research and Development

21. Craig Naming Process Selected words: Food / Sustainable / Decision FA102D App Research and Development

22. Craig Naming Process Name choices: Foodable / Defood / Susfood FA102D App Research and Development

23. Craig Naming Process Selected name: Foodable FA102D App Research and Development

24. Craig Logo Design Process FA102D App Research and Development

25. Craig Final Logo FA102D App Research and Development

26. Craig Wireframes FA102D App Research and Development

27. Craig Splash Screen FA102D App Research and Development

28. Craig Application Screenshots FA102D App Research and Development