REGIONAL SALES MANAGER

1. TO,
Sub : - APPLICATION FOR THE POST OF
… …………………………………………………..
Dear Sir,
Presently I am working with ALP- BIRLA FOODS ADS SOLUTIONS PVT. LTD .
as a AREA SALES MANAGER from 15th Dec. 2015 to till date. I have an experience of more
than nine years in front line sales with six years in 1st line Manager & 4 years in 2nd line manager
in FMCG,OTC & Pharma Products. My responsibilities are achieving sales targets, monitoring
the activities of Medical representative & clinical co-coordinators, appointing CSA in vacant
zone. Being a confident and self motivated person. I wish to offer my candidature for the above –
mentioned post. I assure you that with your able support and guidance we can make force to
reckon within the industry and can make supremacy in the industry. I will be pleased to interact
with you personally.
Eagerly waiting for your positive and prompt reply.
Yours truly,
(Aurnob Roy Choudhury)

2. CURRICULUM – VITAE
MAILING ADDRESS
ASHOK ROY HOUDHARY,
145, BECHARAM CHATTERJEE ROAD,
PO- BEHALA,(NR. JOYRAMPORE POST OFFICE),
KOLKATA – 700034. WEST BENGAL
Ph.No – 0943219143.09401045288.
E-MAIL aornob__roy1974@yahoo.co.in
aurnobroychoudhury@gmail.com
.
AURNOB ROY CHOUDHURY
OBJECTIVE :-
In questof managerial assignmentsinCorporate Sales, Marketing,BusinessDevelopment, Relationship
Management, in an Organization of repute where I can utilize my potential for mutual growth.
Summery
 A dynamicindividual withexperience of 20yearsin Marketing& Sales.
 Abilitiesindevisingmarketingactivities&acceleratingbusinessgrowth.
 Exposure in Pharma,Fmcg,& Otc Industries healthyrelationshipwiththe Doctors, channel
Partnersforgeneratingbusinessandleadingworkforce towardsaccomplishingbusinessand
corporate goals.
 Experience inmanagementtoolslike CustomerRelationshipManagementandChannel
Management.
 Experience of handlingsalesforce inhardcore salesenvironment.
 Possessexcellentinterpersonal,communicationandanalytical skills.
EDUCATIONAL QUALIFICATION :-
 H.S.C. from board of Secondary Education (1990) ORISSA. (53%)
 Higher secondary from IspatVidyalaya. ( 1992 ) ORISSA. (47%)
 B. Com. From from Sambalpur University ( 1995 ) ORISA. (45%)
PROFESSIONAL QUALIFICATION :-
Post Graduate Diploma in Business Administration from NIHRD (Distance Education) in 1998 (National
Institute of Human Resources Development).
WORK EXPERIENCE :-
PRESENT ORGANISATION : ALP – BIRLA FOODS ADS SOLUTIONS PVT. LTD.
BRAND NAME : ALP – BIRLA. (JAM, PICKLES, SOYA CHUNK,SALT)

3. DESIGNATION : AREA SALES MANAGER (NORTH EAST)
KEYRESPONSIBILITY : To Newly Launched Jam, Pickles, Soya Bari, Salt,Morobba,at
North east Market. Appointed super Distributors in District
HQ. at Assam,& appoint local distributor in every town in
In Assam. Recommended various marketing strategies applying
In the given territory from time to time. Monitoring the
Competitors activity in retail & whole sale market on day to
Basis. Cover up the retail market by 70% since 5 months.
Train & evaluate the field force to given sufficient product
Knowledge. Plan strategically & improve the retail market.
PREVIOUS ORGANISATION : J.MITRA & CO.(RTS DIV.)
BRANDS : MITRA CAPD BAGS,BLOOD
BAGS, MEDICAL LABORATORY INSTRUMENTS ETC.
DESIGNATION : DISTRICT SALES MANAGER .
DURATION : 5 YEARS.
KEY RESPONSIBILITY : To achieve the given targets.
Analysis the sales figures & forecast future
volume to maximize profits.
interpret trends to facilitate planning & use
information technology to record sales figure, data
analysis & forward planning.
Develop the area by exploring potential Nephro Doctors
& Establish brand.
Recommended various marketing strategies suiting to
the given territory from time to time. Train & evaluate
the Medical Rep. & technicians of hospital staff to
given sufficient product knowledge.
Plan strategically & improvement them to improve the
market. Drive Govt. Hospitals & nursing homes
including ASACS Office for sales & increase
profitability maintain Pharmacy store appearance &
product presentation. Manage the overall administration
& day to day operation of the market in the assigned
territory. Business plan for increasing the profitability of
the division i.e. cost control & cost based, decision
making. conducting weekly reviews with his immediate
boss & fellow colleagues. any other task assigned from
time to time. Working as per the companies predefined
rules & regulation. To build & further develop & strong
spiritual sales team.
MAJOR ACHIEVMENTS ( ALP- BIRLAFOODS ADS SOLUTIONS PVT. LTD..).
 Successfully Newly Launched Food Products at North East Market in competitive environment.
 Shown a Sales Growth of 110% N. Eastern Region within the time periods.
 Reduced the Traveling Expenses by 14%.
 Reduce the intact areas.
 Appointed super distributor & local distributor for growing the company business.

4. AREA OF OPERATION : NORTH EAST STATES.
DURATION : 5 Months contd.
NO. OF FIELD FORCE : 09 NOS.
PREVIOUS ORGANISATION : SHREE BAIDYANATH AYURVED
BHAVAN PVT. LTD.
DURATION : 01 Years
DESIGNATION : SALES MANAGER.
AREA OPERATED : EAST. (W.BEHGAL, BIHAR,ORISSA)
PREVIOUS ORGANISATION : MAHARISHI AYURVEDAPRODUCTS
(Brand: MAK-600DP, AMLANT,CARDIMAP,GLUCOMAP,KASHNI COUGH
-SYRUP,ETC.)
DESIGNATION : REGIONAL SALES MANAGER.
AREA OPERATED : W.B. ORISSA, BIHAR, JARKHAND.
DURATION : O3Years.
NO. OF FIELD FORCE : 13 NOS.
SALES TURNOVER : 126 Cores.
PREVIOUS ORGANISATION : DHARAMPAL SATYAPALLIMITED.
( Brand – Catch masala, Pass Pass,TulsiZarda&RajniGandha Pan Masala )
DESIGNATION : Territory Sales In charge
AREA OPERATED : DELHI& EASTERN U.P.
DURATION : 10Years.
NO. OF FIELD FORCE : 06 NOS.
SALES TURNOVER : 1075 CRORES.
PREVIOUS ORGANISATION : GODFREYPHILLIPS INDIA LTD.
( Brands – 4 Square, Red & White, Cavanders,Cigg. )
DESIGNATION : Market Development Trainee
AREA OPERATED : Delhi, U.P. & Haryana
DURATION : 02Years.
STRENGTHS : Perseverance& Hard Work
WEAKNESS : Inability to Squeeze Out Time from
Hectic Work Schedule.
WISDOM : Believe in yourself & give a Hundred
100% to everything I do.

5. PERSONAL INFORMATION.
Name : AURNOB ROY CHOUDHURY.
Father’s Name : Shri Ashok Roy Choudhury (RETD )SAIL.
Date of Birth : 03d May 1974. (40YRS).
Permanent Address :145, BECHARAM CHATTERJEE ROAD,
P.O. BEHALA,(NR. JOYRAMPUR P.O.)
KOLKATA -700 034.(W.B.)
Ph. No. – 09432179143, 09401045288.
Present Emoluments : 5.16 LACS. ( Net ).P.A.
Expected Emoluments : Negotiable
Gender : Male
Marital Status : Married
Hobbies : Playing & Travelling
Reference : Available if Desired
DATE :
PLACE : Kolkata.
AURNOB ROYCHOUDHURY.