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Social Media in Higher Education: The Survey Hester Tinti-Kane , Director of Online Marketing and Research, Pearson Learning Solutions Jeff Seaman , Co-Director, Babson Survey Research Group Justin Levy , Director of Business Development, Corporate Strategy & Client Services, New Marketing Labs
General Social Media Stats: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Goals: ,[object Object],[object Object],[object Object]
Respondents: Who are they? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Respondents: Who are they?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All are Aware; Most Use Social Networks
Online Teachers Are in the Lead
Higher Use Among the Humanities
Who is using social networks? ,[object Object],[object Object],[object Object],[object Object]
Social Networks Are Not Equally Popular
What are educators doing online? ,[object Object],[object Object],[object Object]
Academic Communications Are Concentrated on a Few Social Networks
Top Social Media:  ,[object Object],[object Object]
Personal and Class Uses Differ
Top Social Media for Personal and Teaching Uses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Valuable for Teaching and Communications
What is valuable about using podcasts and online video in teaching? ,[object Object],[object Object]
Shared on Twitter: Communicating with Peers #TeacherTuesday #educause09
What is valuable about using social networks in teaching? ,[object Object],[object Object]
What value, if any, do you think blogs, wikis, podcasts, online video or social networks provide to a course?
Themes from open responses: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Social Media in Teaching ,[object Object],[object Object]
Shared on Twitter: Educator to Student
Questions, comments, thoughts, experiences?
Thank you! Connect with us… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Pearson Social Media Survey 2010

Editor's Notes

  1. Hester
  2. Justin
  3. Hester
  4. Hester
  5. Hester
  6. Jeff • Virtually all (98%) of respondents are aware of social networks. • Over 80 percent of respondents have at least one social network account. • Nearly one-third of respondents use social networks to communicate with fellow educators. • Over 30 percent of respondents use social networks to communicate with students.
  7. • Those who are teaching online courses are more likely to have social network accounts and to use them to communicate with fellow educators and with students.
  8. • Social network use is higher among faculty in Humanities and Social Sciences than it is for those in Mathematics & Sciences or in Business or Economics.
  9. Jeff
  10. Jeff • Over 90 percent of faculty have heard of Twitter, Facebook, and YouTube; with over 80 percent knowing Skype and MySpace. • Facebook is the best known (97%) with over 61 percent of faculty responding having an account. • Twitter is among the best well known among the social networks examined (94%), but has a low rate of faculty having accounts (18%).
  11. Hester
  12. Jeff • Facebook has about equal use in communicating with fellow educators (18%) as with students (12%). • LinkedIn is favored for communicating with fellow educators (12%), but not for communicating with students (4%). • YouTube is used far more often for communicating with students (21%) than for communicating with fellow educators (9%).
  13. Jeff
  14. Jeff • Watching a video or listening to a podcast is the most common activity for both faculty personal use (72%) and for use within a class (46%).
  15. Jeff
  16. Jeff • There is a very strong belief among faculty that video, podcasts, blogs, and wikis are valuable tools for teaching.
  17. Hester
  18. Hester
  19. Hester Hester 399 responses were positive 97 responses were negative 75 responses were neutral
  20. Jeff + “Extend the classroom” – comments that the various social media were good at extending the time/location boundaries of typical class. + “Talk to them in the language they are using” – student are already heavily on social media, so this is a way to reach them in a manner (medium) that they understand and are familiar with. + “Breaks up the class” – (This was especially used in referring to videos) – the social media can make a class more interesting by breaking up long lectures and/or discussion. + “Good for review and reinforcement” – putting podcasts of lectures online, using videos to reinforce the points made in lecture, etc. are all good ways of supplementing the course. + “Not the primary means of teaching” – social media are good for supplementing a course, but are not the core of the course.  Some of the neutral comments worried about the danger of this.