Social Media TerminologyNew Media = Social Media = Emerging Media = THE INTERNET(it’s everywhere, and soon we’ll stop labeling it)
Social Media TerminologyNew Media = Social Media = Emerging Media = THE INTERNET(it’s everywhere, and soon we’ll stop labeling it)Also: Social Media is about more thanFacebook or Twitter, it’s forums, messageboards,geographic online hangouts...
"People over 50 now account for42% of all social networking users,up from 22% a year ago.”“47% of internet users ages 50-64 and26% of users age 65 and older now usesocial networking sites." - Pew Research, August 27, 2010 Findings: Older Adults & Social Media
"28% of American adultsuse mobile and sociallocation-based services." - Pew Research, September 6, 2011
Interesting Global Differences• Adoption rates• Geolocation radically different• French elections• Google’s most successful social network (hint: it’s not Google+)• The Blackberries of Trinidad• Lack of boundaries
What Is All This Really?A community.A community that in manycases created itself.
Consider: Facebook900 million active users and counting...
Consider: Facebook• 450,000 new users each day• 85% market share of 4-year universities• Over 40% of new users over 35• #3 in top websites overall; #1 Photo upload site• Average visitor: college educated, visits 7 hours a month (compare to Google’s 2 hours a month)• Fastest growing demographic? Women over 55...• Now more people over 55 than in High School• In 2010 & 2011 Facebook > Google for most visited website Stats from ComScore, Facebook & Forrester Research
Consider: Twitter• 200+ Million active users• 33 Billion Tweets a day• 75% of traffic outside of Twitter.com• 10% of the users make 90% of the content• Realtime, not historical• Customer service• Different ecosystem than Facebook• About conversations
Consider: LinkedIn• The professional’s choice?• Where you go to...• Male vs. Female: Leveling Off• The Male Irony• 200 million strong, 200 million weak• Companies• Research leads, find new ones• List work• Board, committee participation