Beginner's Clinic: Why Social Media

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2012 Social Media for Nonprofits Conference Beginner's Clinic with Dean Browell of Feedback Agency

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Beginner's Clinic: Why Social Media

  1. 1. RICHMOND LONDON PARIS
  2. 2. Beginner’s Clinic:Why Social Media?Dean Browell, PhD – Executive Vice Presidentdean@feedbackagency.com
  3. 3. My Perspective
  4. 4. Social Media TerminologyNew Media = Social Media = Emerging Media = THE INTERNET(it’s everywhere, and soon we’ll stop labeling it)
  5. 5. Social Media TerminologyNew Media = Social Media = Emerging Media = THE INTERNET(it’s everywhere, and soon we’ll stop labeling it)Also: Social Media is about more thanFacebook or Twitter, it’s forums, messageboards,geographic online hangouts...
  6. 6. "People over 50 now account for42% of all social networking users,up from 22% a year ago.”“47% of internet users ages 50-64 and26% of users age 65 and older now usesocial networking sites." - Pew Research, August 27, 2010 Findings: Older Adults & Social Media
  7. 7. "28% of American adultsuse mobile and sociallocation-based services." - Pew Research, September 6, 2011
  8. 8. Interesting Global Differences• Adoption rates• Geolocation radically different• French elections• Google’s most successful social network (hint: it’s not Google+)• The Blackberries of Trinidad• Lack of boundaries
  9. 9. What Is All This Really?A community.A community that in manycases created itself.
  10. 10. Channels, Behavioursand Trends
  11. 11. Consider: Facebook900 million active users and counting...
  12. 12. Consider: Facebook• 450,000 new users each day• 85% market share of 4-year universities• Over 40% of new users over 35• #3 in top websites overall; #1 Photo upload site• Average visitor: college educated, visits 7 hours a month (compare to Google’s 2 hours a month)• Fastest growing demographic? Women over 55...• Now more people over 55 than in High School• In 2010 & 2011 Facebook > Google for most visited website Stats from ComScore, Facebook & Forrester Research
  13. 13. Consider: Twitter• 200+ Million active users• 33 Billion Tweets a day• 75% of traffic outside of Twitter.com• 10% of the users make 90% of the content• Realtime, not historical• Customer service• Different ecosystem than Facebook• About conversations
  14. 14. Consider: LinkedIn• The professional’s choice?• Where you go to...• Male vs. Female: Leveling Off• The Male Irony• 200 million strong, 200 million weak• Companies• Research leads, find new ones• List work• Board, committee participation
  15. 15. Pinterest
  16. 16. Important Distinctions inPhotography and Social vs
  17. 17. Geolocation...
  18. 18. Consider:Perspective on Mobile
  19. 19. Important Lessons:Four Key Trends in Behavior
  20. 20. #1 - PrivacyGet in before the door closes, even if youcan’t control the conversation
  21. 21. #2 - You Don’t Have to BeEverywhere...but you can bet your audiences are at leastlooking, and probably talking somewhere...
  22. 22. #3 - If You Don’t Answer......Someone else will - and they are seekinganswers anywhere they can get them
  23. 23. #4 - ListenUnderstanding your audience and theirbehavior is crucial to using your time, moneyand assets wisely
  24. 24. Thank you for listening! Twitter.com/feedbackagency Facebook.com/feedbackfb

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