1. Best Known and Most Highly
Valued Social Media Brands in
Canada
Emily Fernandes
Laura Simone
Nicole Wedlock
Oz Yucel

2. Agenda
① Problem Definition
② Objective
③ Methodology
④ Findings
⑤ Recommendations
⑥ Next Steps

3. • The effectiveness of advertising has become
extraordinarily complex largely due to the rapid growth of
social media channels
• It is vital that a firm is informed on social media trends to
most effectively reach their target market
• The purpose of this study was to determine, among social
media users, the most well known and most valued social
media platforms in Canada
Problem Definition

4. What are the top 3 most valued and well
known social media brands in Canada?
Objective

6. • Data collected through a quantitative, survey design
• Participants were asked 14 questions in total
• Sample taken from Humber College student population
• Survey done through KwikSurveys.com
• Administered online and on campus
• 83 respondents in total
Methodology

7. • The social media platforms included in this study were:
• Facebook
• Snapchat
• Instagram
• LinkedIn
• Pintrest
• Twitter
• Google +
• Tumblr
Methodology

10. • When asked to choose one, of all respondents, 49% chose
Facebook as the number one most used social media platform,
then Instagram (33%), Snapchat (7%), Twitter and YouTube (4%),
Google+ (3%), Tumblr (1%) and 0% for LinkedIn and Pintrest.
Overall what social media platform
do you use the most?

11. Overall what social media platform
do you use the most?
1
2
3

13. What social media platforms do you
no longer use?
Top 3
• Twitter (51%)
• Tumblr (41%)
• Pintrest (30%)

15. What social media do you use to view
the most content on per week?
Five times of more:
• Facebook (94%)
• Instagram (89%)
• Snapchat (79%)

17. What social media do you use to
share content on the most per week?
Top 3
• Facebook (61%)
•
• Instagram (13%)
• Snapchat (12%)

19. What factors make social media the
most valuable to you?
Top 3
1. Staying in contact
with friends and
family (57%)
2. Entertainment (53%)
3. Passing Time (45%)

21. How do you feel about each social
media platform?
Instagram- 52% Love
Snapchat- 45%- love
Facebook- 73% like

22. Conclusion of Findings

23. Conclusion of Findings
UNVEIL YOUR PROPS!

24. • The top 3 most valued and well- known social media
platforms in Canada:
• Facebook
• Instagram
• Snapchat
Conclusion of Findings

25. OBJECTIVE?

26. OBJECTIVE

27. • The most important findings from this study were:
• Facebook, Instagram and Snapchat were the most visited platforms per week
• Facebook, Instagram and Snapchat were the most used to view content per
week
• Facebook, Instagram and Snapchat most used to post original and existing
content
• Facebook, Instagram and Snapchat overall had the most positive feelings
from respondents
• The social media platform that has the highest percent of decline by
respondents was Twitter, Tumblr and Pintrest
Conclusion of Findings

29. • Engage
• Facebook
• Instagram
• Snapchat
• Not as strategic
• Twitter
• Tumblr
• Pintrest
• Data mining opportunities
• Collect target market behaviours and
attitudes through Snapchat
Recommendations

31. • Further research:
• on a year- year basis
• how industries and brands are valued through different
social media platforms
• Does seasonality effect how users engage with different
platforms
Next Steps

32. THE END