Social Media: Understanding its relevance in the public sector environment


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Presentation for Alabama County Administrators

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Social Media: Understanding its relevance in the public sector environment

  1. 1. Anne Mims Adrian, PhDExtension Specialist, Alabama Cooperative Extension System
  2. 2. What are the benefits of social media?What are your fears?What do you want to learn and understand today?
  3. 3. 100 Million Twitter accountsTwitter messages growing exponentially On the way to 10 Billion tweets That’s 10,000,000,000
  4. 4. 48 hours of video uploaded every minute to YouTube (March 2011) Will take 8 years to watch videos that uploaded in a single day
  5. 5. 800 Million Facebook accounts140 Billion Photos have been uploaded. 70 Billion will be added this year.In July 2010 time spent on Facebook surpassed time spent on Google.
  6. 6. Mobile Social Networking App audiencegrew 126% to 42.3 Million users in the pastyear. 38% of Americans own a smartphone. An average of 35 apps installed.
  7. 7. 40% of Tablet and Smartphone Owners usethem while watching TV. Email (men & women) Social networking (more women than men) Sports scores (more men than women)
  8. 8. Local Newspaper 18-39 years old 16% 40+ years old 34%Local TV 18-39 years old 19% 40+ years old 34%Internet 18-39 years old 26% 40+ years old 12%
  9. 9. Local Newspaper 18-39 years old 9% 40+ years old 26%Local TV 18-39 years old 7% 40+ years old 16%Internet 18-39 years old 6% 40+ years old 5%
  10. 10. 69% Americans say that if their localnewspaper no longer existed, it would nothave a major impact on their ability to keepup with information and news about theircommunity.Newspapers is the source people rely onmost for most local related topics.
  11. 11. Increases internal communication.Builds leadership.Improves existing relationships.Increases organizational visibility.Improves media coverage.
  12. 12. Expands influence.Improves customer service.Adds learning from clients.Increases responsive.Increases potential of innovativeness and creativity.
  13. 13. Set goals and objectives.Align social media goals with theorganization’s goals.
  14. 14. Stop thinking of social media as another broadcast method.
  15. 15. Relax and experiment (some).Learn with an individual account.
  16. 16. Establish an organizational presence.Establish a way to listen and respond.Encourage individual participation.Evaluate and re-establish goals and objectives.
  17. 17. Connect with people like you and peoplenot like you. Don’t create and promote ‘echo chambers’
  18. 18.  Facilitate communication and collaboration, internally. Provide timely and relevant news efficiently (via RSS). Facilitate communication and collaboration, for the interested public. Monitor Media and Internet (for information and PR).
  19. 19.  Guidelines that allow for the use of social media that aligns with the goals. Existing organization policies. Do they need to be adjusted. Realistic individual participation.
  20. 20. Search is becoming harder to useeffectively.Social recommendations are becoming more important online.
  21. 21. Mobile VideoGaming Geolocation
  22. 22. Media literacy:consuming and producingNetwork literacy:effectively using online networksCuration:gathering, filtering, making sense incontext
  23. 23. Anne Mims Adrian, PhDExtension Specialist, Alabama Cooperative Extension System
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