BITB -- Digital Media Grows Up


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Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

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  • Though Google Sites and Yahoo! Sites remain approximately 180 million visitors a month spent online. In the past year, Facebook has surpassed each of the top three largest web properties, capturing the #1 ranking by time spent in A spent online in the U.S., up from 7.2 U.S. Unique Visitors (000) to Leading Flash Sale Source: comScore Media Metrix, Dec gital e-commerce – flash sale sites – continue growing their respective U.S. audiences strongly rties and Site Category Trends 2010 the most visited web properties in the U.S. month, Facebook is attracting an ever-increasing share of total time August 2010. Facebook now accounts for 12.3 percent just a year ago.
  • People go there to look for videos, answers to questions, show them how to do something, review a product or service, etc.
  • You can also send me a note through Twitter or Email.
  • BITB -- Digital Media Grows Up

    1. 1. Digital Media Grows Up Jay Feitlinger Back in the Black: April 28 – 29, 2011
    2. 2. Image Source: Flickr dubaiboy
    3. 3. How we used to do it… Image Source:
    4. 4. where things are now… Image Source: SpotShoppingGuide
    5. 5. Consumers Are Marketing To Consumers <ul><li>Blogs </li></ul><ul><li>Social Media </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Review Sites </li></ul>Image Source:
    6. 6. Because everyone now has a voice… Image Source: freakingnews
    7. 7. But it still comes down to people… Image Source: Reuters
    8. 8. Social networking #1 online activity... … a year ago, it was Email!
    9. 9. Break it down by hour
    10. 10. Facebook Takes the Lead
    11. 11. #1 China 1.3 Billion #2 India 1.2 Billion #3 Facebook 600+ Million <ul><li>6.9 Billion </li></ul>Facebook as a country is 3rd largest. Watch out India! 500, 600, 700 Million?
    12. 12. not just users but active users
    13. 13. My mom is even on “The Facebook”
    14. 14. <ul><li>If I tell my Facebook friends about a brand its not because I like a brand but rather I like my friends and want to share! </li></ul>Image Source:
    15. 15. sharing on other sites too…
    16. 16. 60,000+ blogs created PER DAY <ul><li>Over 160,000,000 blogs today </li></ul>
    17. 17. 140,000,000 Tweets per day
    18. 18. more than finding a job!
    19. 20. <ul><li>According to Yahoo! 92% of all business searches start looking online , </li></ul><ul><li>either at home or on their mobile phones </li></ul>
    20. 21. Google still owns the market
    21. 22. You Tube is now the second largest search engine <ul><li>Over 2,000,000,000 views PER DAY </li></ul>Image Source: Stat Source:
    22. 23. Online TV Viewing on Upward Trajectory… … Q4 ‘10 up 17% from last year with 323,000,000 hours
    23. 24. Mobile Video grows more than 40%
    24. 25. 5.3 Billion Mobile Subscribers <ul><li>Mobile subscribers grew by almost 690 million globally in 2010, to over 5.3 billion </li></ul><ul><li>Predict by 2014 the number of global wireless subscribers will top 7 billion . </li></ul>Image Source: Stat Source:
    25. 26. 69% Use Mobile For Research While Shopping Image Source: Fashion Retail
    26. 27. Worlds are colliding… Image Source: Google Images
    27. 28. Connect Smart! <ul><li>Not every innovation is the right fit for a given company or brand </li></ul><ul><li>Integrate your campaigns </li></ul><ul><li>Focus on message not medium </li></ul><ul><li>Make your content available where the customer is at </li></ul>
    28. 29. Questions ? <ul><li>[email_address] </li></ul><ul><li>@JayFeitlinger </li></ul>