Social media and higher education


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A presentation intially given to the student services team of Fleming College in Peterborough Ontario. Presentation created and delivered by Jean-Paul Rains of Laurentian University and Matthew Melnyk of Brock University. This presentation was delivered by Rains Media and can also be found at

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Social media and higher education

  1. 1. Social Media and Higher Education: The odd couple.<br />Jean-Paul Rains & Matthew Melnyk<br />Rains Media<br />1<br />
  2. 2. Rains Media<br />2<br />
  3. 3. Introductions<br />Matthew Melnyk - Millennial score of 94<br />BA – History & Philosophy<br />MA – History<br />Liaison Officer – Electronic Outreach<br /> When I Started<br />Facebook page run by student staff<br /> undergoing complete overhaul<br />New brand being launched<br /> Since – Social Media Liaison<br />Social Media coordinator<br />Web-marketing manager<br />Rains Media<br />3<br />
  4. 4. Presentation Overview<br />What is Social Media<br />Concept of Sharing<br />Channels that make up the social sphere<br />Issues within Education<br />Leveraging Social Media within Student Services<br />Creating a sense of community <br />Innovative practices in PSE<br />Mitigating risks<br />Using social media in student services<br />Questions<br />Rains Media<br />4<br />
  5. 5. The concept of sharing<br />Oh em gee. <br />Rains Media<br />5<br />
  6. 6. The concept of Sharing<br />The Millennial<br />Born from 1980-2000 <br />The children of the boomers<br />Representing 30% of overall population<br />Educated generation<br />39% of 18-24 year olds are in PSE<br />Technology’s impact <br />6<br />Rains Media<br />
  7. 7. Video from 60 Minutes<br /><br />Rains Media<br />7<br />
  8. 8. The concept of Sharing<br />Growing up sharing<br />Instant messaging over the internet<br />Conversational messaging<br />The personal profile<br />The away message<br />Status worthy<br />“That’s a new DP”<br />8<br />Rains Media<br />
  9. 9. The concept of Sharing<br />Oversharing<br /><br />Judging privacy <br />86% of teens say privacy “is important” to them<br />Level of appropriateness<br />Parents influence and coolness factor<br />9<br />Rains Media<br />
  10. 10. Social Media Channels<br />All roads lead to sharing.<br />Rains Media<br />10<br />
  11. 11. Social Media Channels<br />Rains Media<br />11<br />
  12. 12. Social Media Channels<br />Rains Media<br />12<br />
  13. 13. Social Media Channels<br />Rains Media<br />13<br />
  14. 14. Social Media Channels<br />Facebook <br />Launched in March 2004, by December has 1 million users<br />2005-2007 <br />Adds photos, sharing, marketplace, facebook ads.<br />Opens to anyone over the age of 13<br />Reaches 50 million users <br />2008<br />Co-sponsors US presidential debates<br />Adds facebook connect, and facebook chat<br />Reaches 100 million users<br />2009<br />CNN/Facebook live integration<br />Acquires several internet startups<br />Reaches 350 million users<br />Rains Media<br />14<br />
  15. 15. Social Media Channels<br />Facebook <br />2010<br />Launched ‘Places’<br />Reaches 550 million and counting<br />If facebook were a country, it would be the 3rd most populated on earth<br />1 in 12 people on earth is on facebook<br />Rains Media<br />15<br />
  16. 16. Social Media Channels<br />YouTube <br />Founded in 2005<br />8 million videos watched per day<br />2006<br />100 million videos watched per day<br />Video responses and advertising launched<br />Google acquires youtube for 1.65 billion<br />2007<br />First known instance of ‘rickroll’<br />In video ads launched<br />Presidential debates co-hosted by CNN and youtube<br />Queen of England launches youtube channel.<br />Mobile site launched<br />Rains Media<br />16<br />
  17. 17. Social Media Channels<br />YouTube <br />2008<br />Captions launched<br />Pre-roll ads launched<br />Analytics tool launched<br />Promoted videos launched<br />2009<br />Autoshare launched (links with social networks)<br />Over 1 billion views a day<br />3D and full 1080p HD launched<br />Rains Media<br />17<br />
  18. 18. Social Media Channels<br />YouTube – 2010<br />2 billion views a day<br />24 hours of video uploaded every minute<br />More video is uploaded to youtube in 60 days, than all 3 major US networks created in 60 years<br />46.2 years of youtube videos are watched through facebook every day<br />Rains Media<br />18<br />
  19. 19. Social Media Channels<br />Twitter <br />2006<br />launched with only 100 user accounts<br />2007<br />140 character limited created<br />500,000 tweets posted quarterly<br />South by Southwest music festival serves as ‘tipping point’<br />2008<br />100 million tweets quarterly<br />2009<br />2 billion tweets quarterly<br />Rains Media<br />19<br />
  20. 20. Social Media Channels<br />Twitter – 2010<br />125 million accounts<br />75% of twitter traffic comes from outside<br />55 million tweets per day<br />Twitter = dead duck?<br />20% of user tweeted 10x or more<br />41% of users have not tweeted since they created their account<br />“The Reports of my death are<br />greatly exaggerated”<br />– Mark Twain <br />Rains Media<br />20<br />
  21. 21. Social Media Channels<br />Rains Media<br />21<br />
  22. 22. Social Media Channels<br />LinkedIn<br />Founded in 2003<br />85 million users – largest professional network online<br />71% - 35 or older<br />69% - earn $60,000 or more<br />75% - have post secondary education<br />Flickr<br />Founded in 2004<br />32 million users<br />Over 5 billion images online<br />Rains Media<br />22<br />
  23. 23. Social Media Channels<br />Blogs<br />Over 133 million blogs indexed since 2002<br />77% of internet users read blogs<br />72% are hobbyists<br />2002 – Senate majority leader Trent Lott’s support for Strom Thurmond<br />2004 – “Rathergate”<br />Blogger, Wordpress, Tumblr, etc…<br />Rains Media<br />23<br />
  24. 24. A social education<br />Indelibly tied.<br />Rains Media<br />24<br />
  25. 25. Progressiveness vs. Privacy<br />Social media within PSE <br />Initial adoption curve<br />Value in having a presence? <br />What are the risks involved?<br />Do students expect you to be on Facebook?<br />25<br />Rains Media<br />
  26. 26. Progressiveness vs. Privacy<br />High Schools on Facebook<br />Initiation of Facebook Places<br />26<br />Rains Media<br />
  27. 27. Willingness to Adapt<br />Risk of absence<br />Class of 2013, and beyond<br />Return on investment<br />Wide reach<br />Efficient<br />Quantifiable<br />Flexibility<br />Inevitability<br />27<br />Rains Media<br />
  28. 28. Risks of Participating<br />Providing a public forum for complaints<br />Finding the resources<br />Difficulty in engaging students online<br />Potential lawsuits<br />Breach in privacy?<br /><br />Example of the power of anonymity <br />28<br />Rains Media<br />
  29. 29. Risks of Participating<br />Personal opinions might influence pages<br />29<br />Rains Media<br />
  30. 30. Leveraging Social Media in Student Services<br />What does it all mean. <br />Rains Media<br />30<br />
  31. 31. Creating a sense of community<br />The mental map of a millennial<br />Developing connections online is as important as the real world<br />This is an investment<br />Highlighting that the college leads by example in its commitment to the greater community will not go unnoticed<br />Students will become your best promoters<br />Your online activates will be seen by countless others<br />Students will join the cause out of a sense of belonging<br />31<br />Rains Media<br />
  32. 32. Innovative Practices in #CNDPSE<br />University of Calgary – Holiday Rex Hunt<br />Rains Media<br />32<br />
  33. 33. Innovative Practices in #CNDPSE<br />Rains Media<br />33<br />
  34. 34. Innovative Practices in #CNDPSE<br />Rains Media<br />34<br />
  35. 35. Innovative Practices in #CNDPSE<br />Rains Media<br />35<br />
  36. 36. Innovative Practices in #CNDPSE<br />Rains Media<br />36<br />
  37. 37. Innovative Practices in #CNDPSE<br />Rains Media<br />37<br />
  38. 38. Risk Mitigation<br />“Risk is like fire: If controlled it will help you; if uncontrolled it will rise up and destroy you.” – Theodore Roosevelt<br />Rains Media<br />38<br />
  39. 39. Risk Mitigation<br />What are the risks?<br />Privacy implications<br />Inability to succeed<br />Few established rules or precedents<br />Lawsuits<br />How to manage the risks<br />Creating a privacy policy<br />Keeping consistency<br />User Generated Content<br />39<br />Rains Media<br />
  40. 40. Risk Mitigation<br />Creating a privacy policy<br />External<br />Front facing policy <br />Internal<br />The rules of engagement<br />Social Media policies and guidelines<br /><br />Hamilton College <br />Depaul University<br />Brock University<br />Laurentian University<br />40<br />Rains Media<br />
  41. 41. Keeping Consistency<br />Importance of realizing expectations<br />Answering questions promptly<br />Consistent rules of participation<br />Non-competing attitude<br />Sense of cohesiveness<br />41<br />Rains Media<br />
  42. 42. User Generated Content<br />Addressing student comments<br />Remove comments that violate policy<br />Be a human<br />Reason will prevail<br />Dealing with complaints<br />Rains Media<br />42<br />
  43. 43. Innovation and best practices within Student Services<br />“Find what our competitors do, and do it better.” <br />Rains Media<br />43<br />
  44. 44. Best Practices<br />Residence <br />Registrar<br />Counselling and Support Services<br />Career and Employment<br />Continuing Education<br />44<br />Rains Media<br />
  45. 45. Residence and Housing<br />45<br />Rains Media<br />
  46. 46. Residence and Housing<br />46<br />Rains Media<br />
  47. 47. Registrar<br />47<br />Rains Media<br />
  48. 48. Counselling and Support<br />48<br />Rains Media<br />
  49. 49. Career and Employment<br />49<br />Rains Media<br />
  50. 50. Continuing Education<br />50<br />Rains Media<br />
  51. 51. Security and Safety<br />51<br />Rains Media<br />
  52. 52. Best Practices<br />Be transparent and forward with information<br />Be conversational<br />Be resourceful<br />Be valuable<br />52<br />Rains Media<br />
  53. 53. E-Counselling<br />Central Institute of Technology, Perth Australia<br />24/7 service for registered students who are looking for someone to talk to. <br />Access to notes from previous in-person meetings <br />Confederation College uses Video Counselling<br />Seneca College E-Counselling<br />University of Western Ontario E-Counselling<br />Respond within 24 hours, information encrypted<br />53<br />Rains Media<br />
  54. 54. E-Tutoring<br />UBC and Wikipedia <br />Tutoring Wikipedia<br />UNBC Online Tutoring (also Manitoba, Saskatchewan)<br />Committed to responding within 24 hours (except holidays)<br />Students submit papers and can be reviewed by staff<br /><br />Oregon State University <br />Real time responses on wide variety of subjects<br />All subjects available for 24/7 replies<br />54<br />Rains Media<br />
  55. 55. Scenarios, Discussion, and Questions<br />“Houston, we have a problem.” <br />Rains Media<br />55<br />