The document discusses the prevalence and usage of social media, particularly LinkedIn, among different age groups and highlights statistics on the percentage of teens, millennials, schools and recent graduates that use LinkedIn. It also notes that a significant percentage of college admissions officers and recruiters view applicants' social media profiles and may make decisions based on what they see. The document provides tips for safe and effective social media usage.
5. LinkedIn
In 2014,
• 29% of all U.S. social media users
• Only 1.5% are teens (ages 14-17)
• 7% of the Class of 2014 (high school)
• 13% of millennials (15- to 34-year-olds)
• 1,500 schools and universities profiles
• 39 million students and recent grads
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Source: http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/1/
9. The 4characteristics of social media
9
• It’s searchable – anyone, anytime, anywhere
can find it
• It’s forever – anyone can find it today,
tomorrow or 30 years from now
• It’s copyable – once they find it, they can
copy it, share it and change it
• It has a global invisible audience – even if
your page is private, you don’t know which
friends might share it
10. 1/3 of college
advisors, or
10
35%,view an
applicant’s social profiles
Source: http://press.kaptest.com/press-releases/kaplan-test-prep-survey-percentage-of-college-admissions-
officers-who-visit-applicants-social-networking-pages-continues-to-grow-but-most-students-shrug
College
11. Career
93%of
recruiters will view an
applicants social profiles
55%
have reconsidered an
candidate based on what
they saw on social media
11
Source: http://time.com/money/3614301/recruiters-social-media-job-search/
12. Give it the grandma test
12
• Don’t share your password with anyone
• Only accept friend requests or connect with
people you know
• Don’t post anything you wouldn’t want your
parents, teachers, coaches, employer or
grandma seeing
• Be authentic. The real you is better than
anything you might pretend to be
• Learn about the site’s privacy settings and
review them often
Good afternoon.
When I was asked to talk about social media to this group I laughed and thought you could probably teach me more about social media than I can you.
How many of you are on at least one of these social sites:
Facebook
Instagram
Twitter
Tumblr
Snapchat
Google+
YouTube
Any others out there I’m missing…?
Ok then, so I’m not going to bore you with the ins and outs and dos and don’ts of the different platforms.
But I will talk a little about social media and how I use it in the workplace and how what you do now could affect you in the workplace many years from now…
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In addition to writing and editing press releases, monitoring and analyzing what traditional media, like newspapers and broadcast news, is saying about our schools, I also get paid to play around on social media.
Of course I joke when I say that because social media is big business these days.
Like most people and even businesses, DVG has a presence on social media, we actively engage with people on the big platforms, including FB, Twitter and G+
While the other three have a small organic following we have cultivated over the years, by far our largest audience, or network is on LinkedIn, where more than 14,000 people follow the organization and receive updates such as:
new job postings
alumni news
employment trends
With nine different institutions that serve more than 100,000 students globally, there’s a lot of good news for us to share. Which makes my job easy.
But LinkedIn is niche and that it serves a very specific audience looking for professional updates and networking.
Anyone here using LinkedIn?
Anyone here ever been to LinkedIn?
Anyone here even know what LinkedIn is…?
It’s ok, you’re not alone.
In 2014, 29% of all social media users in the U.S. used LinkedIn. But less than 2% of those users are you are your peers.
That number bumps up slightly when you include high school grads.
And nearly doubles again when you add in the entire millennial generation – which is still just 13% of the total users.
But don’t throw the baby out with the bathwater just yet.
There are 1,500 school and university profiles on LinkedIn and 39 million students and recent grads using the social networking site.
When and if you decide to join your peers on LinkedIn this is a great college planning resource
you can save your top college picks to a board
get a feel for where their grads work
how many alumni do they have (these are all based on self reported numbers to LinkedIn)
who are the notable alumni
and see what others are saying about the school
So if you’re not using LinkedIn, lets take a look at what you are using.
In your age range, 95% of teens are using the internet and 81% are accessing social media sites when online.
Anyone here not on or never been to a social media site…?
Prodiminely it looks like you’re getting online via a laptop or tablet.
And you’re going to YouTube… (at least according to this survey by Edudemic).
It also lists Facebook and Instagram over Twitter, but this survey is a year old already and likely didn’t count for the Snapchat and Tumblrs out there.
Where are you visiting…?
And what are you doing online?
A Pew Research Survey found teens predominantly share their real name and photos of themselves on social media sites – more than 90% of teens social users for both.
And even though you’re on YouTube, you’re not necessarily posting your own videos, less than 30% actually, which means you must be consuming more content than actually sharing.
And while pictures and videos are fun, you’re social profile is already pretty robust, or at least identifiable if you’re posting what town you live in (about 70% of you do) and what school you attend.
So lets talk about what your posting online to these social sites. Whatever you put out there, is:
Searchable – meaning anyone, anytime and anywhere can find it
It’s forever – so if I can find it today, I can find it tomorrow and unfortunately for some, they can still find it 30 years from now
It’s copyable – which mean since they find it, they can copy it and share it, or worse yet, even change it
And finally, anything online has the potential for a global invisible audience – even on private pages, you’re sharing with your friends and they might share your content to another site or their oage, which does not share the same privacy settings
We all know what a viral video or photo is, right….?
So if it’s out there for anyone and everyone to see or find – mom and dad, your teachers, coaches, friends even grandma – who else might be looking…
One-third, or 35% of college admission advisors admit to viewing an applicant’s social profiles
Today’s posts can also affect your future self – positively and negatively…
93% of job recruiters will view an applicants social profiles (I know DeVry Education Group does and did when they hired me, and that was almost five years ago).
More than half of those recruiters say they have reconsidered a job candidate based on what they saw on social media.
So some simple rules of the road, or think before you tweet:
don’t share your password with anyone – not your best friend, not your boyfriend or girlfriend (although mom and dad are probably ok, and necessary if it’s house rules)
It’s a good idea to only accept friend requests or connect with people you know
Give it the grandma test – don’t post anything you wouldn’t want your grandmother to see or know about you
Keep it real – because the real you and better than anything you can make up, I promise
And review your social site’s privacy settings because they like to change them from time to time…
So I leave you with this cautionary tale, because you don’t create viral content, it happens to you…
Last year February and proud father posted to his private Facebook page this funny picture of his son eating cereal and “taking a call” – a friend saw the picture and copied it and reposted it to Reddit
Overnight the photo became a viral sensation – meet Business Baby
Reddit users created meme after meme of Business Baby
After meme
And more memes
It’s estimated within 48 hours, more than 260 memes were generated.
The parents were interviewed after the fact and said it was surreal and a little weird for their 1-year-old to be splashed all over the internet… at least until the next news cycle.
