Social Media and Sustainability: EAI 2013 Meeting


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When reaching out to young adults with mental health challenges, social media needs to be a key part of your engagement strategy. Learn what social media is all about and how you can start using it.

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Social Media and Sustainability: EAI 2013 Meeting

  1. 1. Social Media andSustainabilityBrittany Smith, Youth M.O.V.E. National
  2. 2. What is Social Media? Any online platform orchannel for publishingand disseminatinguser-generatedcontent.1 Social media allows usto engage with andempower ourcommunities. Connection Access to information1.
  3. 3. Who’s in the Room? Young Adults – Millenials, DigitalNatives Adult Allies Behavioral Health Professionals Bureaucrats
  4. 4. Millenials You take away myphone and I’ll killyou! I’m usingFacebook, Instagram, Tumblr, andSnapchat. I access most of theinformation I careabout on a mobiledevice.
  5. 5. Adult Allies What are youngadults doing onsocial media? Snapchat is aboutsexting right?! Young adults spendtoo much ondevices. What’s the best wayto communicatewith my adult child?
  6. 6. Professionals I may or may notunderstand thevalue of thistechnology as itrelates to my work. Social media isunsafe because it’sso public, and canharm young adults. Social media allowsfor cyberbullying.
  7. 7. Bureaucrats Social what?... I don’t have time forthis. Do we have anorganizational policyin place? Are there any liabilityissues here?
  8. 8. Take it seriously! Social media iswidespread. In the U.S., socialnetworks and blogsreach nearly 80% ofInternet users andrepresents themajority of Americans’time online.11. other-social-networks3. Half of all Americanadults are using socialnetworking sites.2 95% of all teens ages12-17 are online and80% of those teensuse social media.3
  9. 9. Positive Benefits The average user hasmore close ties and is½ as likely to besocially isolated.1 65% of teens have hadan experience thatmade them feel goodabout themselves. 58%have felt closer toanother person.2 Young adults who spendmore time on Facebookare better at showing“virtual empathy.”3 Youth who useblogs, websites andemail to discuss politicsand current eventsbecome more sociallyengaged over time.41.
  10. 10. Guidelines & Policies Develop userguidelines/policies foryouth. In partnership withyouth Focus onempowerment Develop an internalsocial media policy forstaff. Crisis plan.
  11. 11. Sustainability Funding Policy Cultural Change
  12. 12. Goals Professionals: “I’mgoing to learn aboutthis technology tobetter support mycommunity.” Bureaucrat: “I’m goingto find out myorganizational policyand try social media!” Youth: “If I’m on mymobile device it’shelping me to engagemore.” Adult Allies: “I’m goingto learn about thistechnology to see thepositive benefits andhelp my loved onesuse it safely.”
  13. 13. Social Media Scavenger Code
  14. 14. Questions?@ebkcd2 and