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Social Media and Sustainability: EAI 2013 Meeting

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When reaching out to young adults with mental health challenges, social media needs to be a key part of your engagement strategy. Learn what social media is all about and how you can start using it.

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Social Media and Sustainability: EAI 2013 Meeting

  1. 1. Social Media andSustainabilityBrittany Smith, Youth M.O.V.E. National
  2. 2. What is Social Media? Any online platform orchannel for publishingand disseminatinguser-generatedcontent.1 Social media allows usto engage with andempower ourcommunities. Connection Access to information1. http://heidicohen.com/social-media-definition/
  3. 3. Who’s in the Room? Young Adults – Millenials, DigitalNatives Adult Allies Behavioral Health Professionals Bureaucrats
  4. 4. Millenials You take away myphone and I’ll killyou! I’m usingFacebook, Instagram, Tumblr, andSnapchat. I access most of theinformation I careabout on a mobiledevice.
  5. 5. Adult Allies What are youngadults doing onsocial media? Snapchat is aboutsexting right?! Young adults spendtoo much ondevices. What’s the best wayto communicatewith my adult child?
  6. 6. Professionals I may or may notunderstand thevalue of thistechnology as itrelates to my work. Social media isunsafe because it’sso public, and canharm young adults. Social media allowsfor cyberbullying.
  7. 7. Bureaucrats Social what?... I don’t have time forthis. Do we have anorganizational policyin place? Are there any liabilityissues here?
  8. 8. Take it seriously! Social media iswidespread. In the U.S., socialnetworks and blogsreach nearly 80% ofInternet users andrepresents themajority of Americans’time online.11. http://blog.nielsen.com/nielsenwire/social/2. http://www.pewinternet.org/Media-Mentions/2011/Half-of-American-adults-use-Facebook- other-social-networks3. http://pewinternet.org/Reports/2011/Teens-and-social-media Half of all Americanadults are using socialnetworking sites.2 95% of all teens ages12-17 are online and80% of those teensuse social media.3
  9. 9. Positive Benefits The average user hasmore close ties and is½ as likely to besocially isolated.1 65% of teens have hadan experience thatmade them feel goodabout themselves. 58%have felt closer toanother person.2 Young adults who spendmore time on Facebookare better at showing“virtual empathy.”3 Youth who useblogs, websites andemail to discuss politicsand current eventsbecome more sociallyengaged over time.41. http://pewinternet.org/Reports/2011/Technology-and-social-networks2. http://pewinternet.org/Reports/2011/Teens-and-social-media/Summary/Majority-of-teens3. http://www.apa.org/monitor/2011/10/facebook.aspx4. http://www.apa.org/monitor/2012/02/friends.aspx
  10. 10. Guidelines & Policies Develop userguidelines/policies foryouth. In partnership withyouth Focus onempowerment Develop an internalsocial media policy forstaff. Crisis plan.
  11. 11. Sustainability Funding Policy Cultural Change
  12. 12. Goals Professionals: “I’mgoing to learn aboutthis technology tobetter support mycommunity.” Bureaucrat: “I’m goingto find out myorganizational policyand try social media!” Youth: “If I’m on mymobile device it’shelping me to engagemore.” Adult Allies: “I’m goingto learn about thistechnology to see thepositive benefits andhelp my loved onesuse it safely.”
  13. 13. Social Media Scavenger Hunt@TA_Center#EAI2013facebook.com/GeorgetownTAQR Code
  14. 14. Questions?@ebkcd2 and @build_social404-788-9571brittany@buildsocialconsulting.comwww.buildsocialconsulting.comfacebook.com/buildsocialconsultinglinkedin.com/company/build-social-llc

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