Building Your Personal Digital Brand
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Presented at the Northern Sports Industry Conference, this talk aims at helping attendees manage and grow their digital brand. Specifically covering topics as; content production, distribution and messaging.
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Building Your Personal Digital Brand
- 1. Building Your Digital Brand - NSIC
- 2. What is your digital brand?
- 3. How do employers form an opinion of your brand?
- 5. How often do you Google yourself?
- 8. 120 Resumes received for one, $50,000 full-time job.
- 9. How many of those were video messages?
- 10. 0 Sent me a video message.
- 11. How many of those people called me?
- 12. 0 Called me.
- 13. How many of those people emailed me?
- 14. 3 Emailed me.
- 15. I perceive your brand before I Google you.
- 16. @jp_rains What are the pillars of your brand? Professionalism Trust Honesty Expertise Intelligence Hardwork Dedication Communication <- Pick three.
- 17. @jp_rains Where is your expertise? Marketing Operations Finance Accounting Human Resources Etc. <- Pick one.
- 18. @jp_rains Where is your expertise? Marketing Digital Sponsorship Advertising CPG Traditional Media <- Pick one.
- 19. @jp_rains Where is your expertise? Marketing Digital Web Social Content Advertising Media <- Pick one.
- 20. @jp_rains Where is your expertise? Marketing Digital Web SEO Strategy Tech Content <- Pick one.
- 21. How do you prove this expertise?
- 23. Map out these experts. Understand where you can fit in.
- 25. WRITE
- 26. @jp_rains Write - about what? Where is your expertise area? Who are the experts in this sector? What are they writing about? Are they missing anything? Are they giving as much detail as you could?
- 31. DISTRIBUTE
- 33. @jp_rains Distribute your content - reap rewards How to distribute? Search Engine Optimization Social networks LinkedIn (publish ON this platform) Twitter Tweet your content to experts Facebook Instagram (link in BIO)
- 35. BRAND
- 37. Photofeeler.com
- 40. A lasting thought on: FOCUS
- 41. FOCUS
Editor's Notes
- If I like your resume, I will Google you. If you emailed me. I will Google you.
- But they are a necessary evil in the process.
- While you have many great characteristics, pick three that will rise to the top of your messaging.
- Think of it like a perceptual map. Understand where each expert exists and fill a gap.
- Use a Narrow & Shallow article at first, introducing the content succinctly, then move towards other areas as your content evolves. You may find one particular area sees the most traffic within a given audience.
- My first blog post
- Sean’s first post
- Alex Campbell, SPAD grad and very successful writer for the horse racing scene. Started as a passion, evolved into professional hobby.
- Your content is the middle circle, create linkages to it through your distribute channels like social media, email etc.
- Photofeeler.com
- Don’t be afraid of your results, adjust accordingly!
- Have a clear brand and people will understand exactly who you are. Focus your message and see the rewards.