Presented at the Northern Sports Industry Conference, this talk aims at helping attendees manage and grow their digital brand. Specifically covering topics as; content production, distribution and messaging.
If I like your resume, I will Google you. If you emailed me. I will Google you.
But they are a necessary evil in the process.
While you have many great characteristics, pick three that will rise to the top of your messaging.
Think of it like a perceptual map. Understand where each expert exists and fill a gap.
Use a Narrow & Shallow article at first, introducing the content succinctly, then move towards other areas as your content evolves. You may find one particular area sees the most traffic within a given audience.
My first blog post
Sean’s first post
Alex Campbell, SPAD grad and very successful writer for the horse racing scene. Started as a passion, evolved into professional hobby.
Your content is the middle circle, create linkages to it through your distribute channels like social media, email etc.
Don’t be afraid of your results, adjust accordingly!
Have a clear brand and people will understand exactly who you are. Focus your message and see the rewards.
Distribute your content - reap rewards
How to distribute?
Search Engine Optimization
LinkedIn (publish ON this platform)
Tweet your content to experts
Instagram (link in BIO)