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Building Your Personal Digital Brand


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Presented at the Northern Sports Industry Conference, this talk aims at helping attendees manage and grow their digital brand. Specifically covering topics as; content production, distribution and messaging.

Published in: Marketing
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Building Your Personal Digital Brand

  1. 1. Building Your Digital Brand - NSIC
  2. 2. What is your digital brand?
  3. 3. How do employers form an opinion of your brand?
  4. 4. How often do you Google yourself?
  5. 5. Resumes are dead.
  6. 6. 120 Resumes received for one, $50,000 full-time job.
  7. 7. How many of those were video messages?
  8. 8. 0 Sent me a video message.
  9. 9. How many of those people called me?
  10. 10. 0 Called me.
  11. 11. How many of those people emailed me?
  12. 12. 3 Emailed me.
  13. 13. I perceive your brand before I Google you.
  14. 14. @jp_rains What are the pillars of your brand? Professionalism Trust Honesty Expertise Intelligence Hardwork Dedication Communication <- Pick three.
  15. 15. @jp_rains Where is your expertise? Marketing Operations Finance Accounting Human Resources Etc. <- Pick one.
  16. 16. @jp_rains Where is your expertise? Marketing Digital Sponsorship Advertising CPG Traditional Media <- Pick one.
  17. 17. @jp_rains Where is your expertise? Marketing Digital Web Social Content Advertising Media <- Pick one.
  18. 18. @jp_rains Where is your expertise? Marketing Digital Web SEO Strategy Tech Content <- Pick one.
  19. 19. How do you prove this expertise?
  20. 20. READ the experts.
  21. 21. Map out these experts. Understand where you can fit in.
  22. 22. WRITE
  23. 23. @jp_rains Write - about what? Where is your expertise area? Who are the experts in this sector? What are they writing about? Are they missing anything? Are they giving as much detail as you could?
  24. 24. DISTRIBUTE
  25. 25. @jp_rains Distribute your content - reap rewards How to distribute? Search Engine Optimization Social networks LinkedIn (publish ON this platform) Twitter Tweet your content to experts Facebook Instagram (link in BIO)
  26. 26. BRAND
  27. 27.
  28. 28. A lasting thought on: FOCUS
  29. 29. FOCUS