#GoCrimson - The Twitter Education Of Harvard Athletics


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This is a presentation given to Harvard University's athletic department on how they and their student-athletes can more effectively use Twitter.

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#GoCrimson - The Twitter Education Of Harvard Athletics

  1. 1. @JOSHNASON<br />9.1.11<br />#GoCrimsonHarvard athletics goes to twitter school<br />
  2. 2. “It’s just a distraction that we just don’t really need to have right now. There’s plenty of time in their lifetime for Twitter.”<br /> - Boise State head football coach Chris Peterson<br />The Wrong Way To think<br />
  3. 3. “There’s also another message the coaches are sending: we’re confident you can come through for us on the field, but we’re not so sure off of it. I suspect that if Turner Gill walked into a recruit’s home and told his mother and father that he wants his son for his football skills, but won’t trust him when he’s out of his sight, Gill probably doesn’t have a good shot of landing the kid.”<br />- CNBC sports business reporter Darren Rovell<br />The right way to think<br />
  4. 4. Quick overview of today’s Twitterverse<br />Harvard’s current situation<br />What’s the competition doing?<br />Ideas, concepts, talking points<br />HALFTIME <br />Today’s student-athlete, the challenges of Twitter and the best document you will ever read on how to deal with this, period.<br />Questions<br />If you’re tweeting today, using #harvardjosh.<br />Today’s discussion<br />
  5. 5. Josh Nason - @JoshNason<br />Maintain four different Twitter accounts for personal, business<br />Worked in pro hockey marketing for seven seasons<br />Built up a successful side business as a UFC journalist all through social networking<br />I’m a Capricorn that likes long walks in the snow, not the beach<br />Who is this guy?<br />
  6. 6. 200 million Twitter accounts worldwide (think Australia)<br />460,000 new accounts are created every day<br />200 million tweets exchanged every day<br />13% of U.S. adult Internet users have Twitter accounts<br />70% of Twitter traffic comes outside the U.S.<br />55% of Twitter users are female<br />*Stats from DigitalRoyalty.com post - 8.25.11<br />The medium<br />
  7. 7. How does Harvard University’s athletic department utilize its brand name, reach and student-athletes through Twitter?<br />How can the Athletic Department guide its students to better use Twitter and help their own brands as a result – all while staying compliant?<br />How can Harvard have fun and stand out in a crowded Boston sports market?<br />The Challenges<br />
  8. 8. @HarvardCrimson<br />3797 Followers<br />5562 Tweets<br />311 Following<br />Great mix of news, RTs and emotion<br />Needs more hashtags (#GoCrimson)<br />Needs more distinction between sports<br />The current situation<br />
  10. 10. Boston University - @BUAthletics<br />3921 Followers<br />3026 Tweets<br />2121 Following<br />Great mix of news, RTs and emotion<br />Great use of hashtags: #BU #BUSpain<br />Very distinct with sports: #WBB<br />Use background for sales push<br />Competition: Boston university<br />
  11. 11. Boston University sell job<br />
  12. 12. Yale University - @YaleAthletics<br />1854 Followers<br />965 Tweets<br />7Following<br />Just news<br />Boring<br />Competition: Yale athletics<br />
  13. 13. YALE ATHLETICS<br />
  14. 14. Boston College - @BCSportsNews<br />3023 Followers<br />6989 Tweets<br />3Following<br />Great mix of news, alerts, updates<br />Use sports specifiers like MSC, FH, etc.<br />No hashtags<br />Competition: BOSTON COLLEGE<br />
  15. 15. Boston College<br />
  16. 16. Tickets/Merch giveaways (ex: during games)<br />#Tweetups<br />Create lists for people to follow (Athletes, etc.)<br />Use existing content (alumni news, blogs, etc.)<br />Promote, promote, promote<br />5 Ideas!<br />
  17. 17. Questions?<br />HALFTIME!<br />
  18. 18. CHALLENGES<br />Compliance!<br />You’re dealing with 18-22 year-olds.<br />You’re trying to guide a large group of 18-22 year olds.<br />Did I mention they were 18-22?<br />With risk comes reward: youth marketing.<br />The whole student-athlete thing<br />
  19. 19. In July 2011, Associate Media Relations Director at the University of Tennessee and men's basketball SID Tom Satkowiakwrote a post called ‘50 Twitter Tips for NCAA Division I Student-Athletes’.<br />All your guidelines for student-athletes are here.<br />THE GREATEST DOCUMENT EVER<br />
  20. 20. 2) Your Twitter account is one of many mediums through which you can build your “personal brand.” When people decide to follow you, they are investing in your brand because they believe you can add value to their timeline. <br />Don’t craft useless tweets—you know the kind… they’re the ones you skip over every day while looking for something worthwhile.<br />Best Of The Satkowiak Document<br />
  21. 21. 6) The visual elements of your Twitter account (avatar, background) are how other Twitter users form a first impression of you. Put a shirt on. <br />Don’t photograph yourself lying in bed—this isn’t softcoreporn.<br />Best Of The Satkowiak Document<br />
  22. 22. 11) If a fan tweets at you telling you how much they enjoy watching you play or how much their son/daughter looks up to you, retweetthem and add a “Thx” at the start of the tweet. <br />You can make someone’s day just by granting them that simple, public acknowledgement.<br />Best Of The Satkowiak Document<br />
  23. 23. 22) If you wouldn’t say something in a media interview, don’t tweet it. You’re being naïve if you think the media isn’t keeping an eye on your Twitter feed (and locking your account is not a failsafe way of ensuring only your friends are following you).<br />Best Of The Satkowiak Document<br />
  24. 24. 26) Don’t allow yourself to be photographed while holding a drink. If you’re posing for a photo, put your drink behind your back or on a counter out of the frame. Even if you’re only drinking water.<br />Best Of The Satkowiak Document<br />
  25. 25. 28) Don't tweet after a tough loss. You pour your heart and soul into training to become a champion, and losses are emotionally draining. Sleep on it. <br />Your followers will still be there tomorrow.<br />Best Of The Satkowiak Document<br />
  26. 26. 32) It’s the morning of a big game/match, you feel like you have the flu and it looks like you won’t be playing tonight. Don’t announce that on Twitter. <br />If you compete in a revenue sport, tweeting something like that will have ripples that reach all the way to the Las Vegas sports books.<br />Best Of The Satkowiak Document<br />
  27. 27. 39) There are many other teams and student-athletes at your school. Take the time to give them a shout-out on Twitter when they do big things. <br />Ultimately, you’re all on the same team.<br />Best Of The Satkowiak Document<br />
  28. 28. 44) One of your Twitter followers may be in a position to hire (or draft) you someday. <br />Evaluate your tweets from time to time and ask yourself, “Would I want to hire this person?”<br />Best Of The Satkowiak Document<br />
  29. 29. 50) Don’t let these rules prevent you from enjoying your Twitter experience. It’s perfectly acceptable to show your personality and have fun on Twitter—it’s encouraged. <br />But like anything else, the key is to enjoy it responsibly.<br />Best Of The Satkowiak Document<br />
  30. 30. Questions?<br />Ready for overtime<br />
  31. 31. Active with Twitpic? Tout? Help convey the game experience through Twitter.<br />Ticket deals!<br />Q & A’s or Live Chats with Ustream<br />Guest tweeting during events<br />@BUCoachJones| @BCGeneD<br />Five Bonus ideas!<br />
  32. 32. @TomSatkowiak Doc: http://tinyurl.com/HarvardJosh1<br />@DarrenRovellPost A: http://tinyurl.com/HarvardJosh2<br />@DarrenRovell Post B: http://tinyurl.com/HarvardJosh3<br />Easy Way Out Blog: http://tinyurl.com/HarvardJosh4<br />www.DigitalRoyalty.com<br />Resources<br />
  33. 33. Josh “Not Jason” Nason<br />@JoshNason<br />nason35@gmail.com<br />Resources<br />