This is a presentation given to Harvard University's athletic department on how they and their student-athletes can more effectively use Twitter.

1. @JOSHNASON 9.1.11 #GoCrimsonHarvard athletics goes to twitter school

2. “It’s just a distraction that we just don’t really need to have right now. There’s plenty of time in their lifetime for Twitter.” - Boise State head football coach Chris Peterson The Wrong Way To think

3. “There’s also another message the coaches are sending: we’re confident you can come through for us on the field, but we’re not so sure off of it. I suspect that if Turner Gill walked into a recruit’s home and told his mother and father that he wants his son for his football skills, but won’t trust him when he’s out of his sight, Gill probably doesn’t have a good shot of landing the kid.” - CNBC sports business reporter Darren Rovell The right way to think

4. Quick overview of today’s Twitterverse Harvard’s current situation What’s the competition doing? Ideas, concepts, talking points HALFTIME Today’s student-athlete, the challenges of Twitter and the best document you will ever read on how to deal with this, period. Questions If you’re tweeting today, using #harvardjosh. Today’s discussion

5. Josh Nason - @JoshNason Maintain four different Twitter accounts for personal, business Worked in pro hockey marketing for seven seasons Built up a successful side business as a UFC journalist all through social networking I’m a Capricorn that likes long walks in the snow, not the beach Who is this guy?

6. 200 million Twitter accounts worldwide (think Australia) 460,000 new accounts are created every day 200 million tweets exchanged every day 13% of U.S. adult Internet users have Twitter accounts 70% of Twitter traffic comes outside the U.S. 55% of Twitter users are female *Stats from DigitalRoyalty.com post - 8.25.11 The medium

7. How does Harvard University’s athletic department utilize its brand name, reach and student-athletes through Twitter? How can the Athletic Department guide its students to better use Twitter and help their own brands as a result – all while staying compliant? How can Harvard have fun and stand out in a crowded Boston sports market? The Challenges

8. @HarvardCrimson 3797 Followers 5562 Tweets 311 Following Great mix of news, RTs and emotion Needs more hashtags (#GoCrimson) Needs more distinction between sports The current situation

9. THE CURRENT SITUATION

10. Boston University - @BUAthletics 3921 Followers 3026 Tweets 2121 Following Great mix of news, RTs and emotion Great use of hashtags: #BU #BUSpain Very distinct with sports: #WBB Use background for sales push Competition: Boston university

11. Boston University sell job

12. Yale University - @YaleAthletics 1854 Followers 965 Tweets 7Following Just news Boring Competition: Yale athletics

13. YALE ATHLETICS

14. Boston College - @BCSportsNews 3023 Followers 6989 Tweets 3Following Great mix of news, alerts, updates Use sports specifiers like MSC, FH, etc. No hashtags Competition: BOSTON COLLEGE

15. Boston College

16. Tickets/Merch giveaways (ex: during games) #Tweetups Create lists for people to follow (Athletes, etc.) Use existing content (alumni news, blogs, etc.) Promote, promote, promote 5 Ideas!

17. Questions? HALFTIME!

18. CHALLENGES Compliance! You’re dealing with 18-22 year-olds. You’re trying to guide a large group of 18-22 year olds. Did I mention they were 18-22? With risk comes reward: youth marketing. The whole student-athlete thing

19. In July 2011, Associate Media Relations Director at the University of Tennessee and men's basketball SID Tom Satkowiakwrote a post called ‘50 Twitter Tips for NCAA Division I Student-Athletes’. All your guidelines for student-athletes are here. THE GREATEST DOCUMENT EVER

20. 2) Your Twitter account is one of many mediums through which you can build your “personal brand.” When people decide to follow you, they are investing in your brand because they believe you can add value to their timeline. Don’t craft useless tweets—you know the kind… they’re the ones you skip over every day while looking for something worthwhile. Best Of The Satkowiak Document

21. 6) The visual elements of your Twitter account (avatar, background) are how other Twitter users form a first impression of you. Put a shirt on. Don’t photograph yourself lying in bed—this isn’t softcoreporn. Best Of The Satkowiak Document

22. 11) If a fan tweets at you telling you how much they enjoy watching you play or how much their son/daughter looks up to you, retweetthem and add a “Thx” at the start of the tweet. You can make someone’s day just by granting them that simple, public acknowledgement. Best Of The Satkowiak Document

23. 22) If you wouldn’t say something in a media interview, don’t tweet it. You’re being naïve if you think the media isn’t keeping an eye on your Twitter feed (and locking your account is not a failsafe way of ensuring only your friends are following you). Best Of The Satkowiak Document

24. 26) Don’t allow yourself to be photographed while holding a drink. If you’re posing for a photo, put your drink behind your back or on a counter out of the frame. Even if you’re only drinking water. Best Of The Satkowiak Document

25. 28) Don't tweet after a tough loss. You pour your heart and soul into training to become a champion, and losses are emotionally draining. Sleep on it. Your followers will still be there tomorrow. Best Of The Satkowiak Document

26. 32) It’s the morning of a big game/match, you feel like you have the flu and it looks like you won’t be playing tonight. Don’t announce that on Twitter. If you compete in a revenue sport, tweeting something like that will have ripples that reach all the way to the Las Vegas sports books. Best Of The Satkowiak Document

27. 39) There are many other teams and student-athletes at your school. Take the time to give them a shout-out on Twitter when they do big things. Ultimately, you’re all on the same team. Best Of The Satkowiak Document

28. 44) One of your Twitter followers may be in a position to hire (or draft) you someday. Evaluate your tweets from time to time and ask yourself, “Would I want to hire this person?” Best Of The Satkowiak Document

29. 50) Don’t let these rules prevent you from enjoying your Twitter experience. It’s perfectly acceptable to show your personality and have fun on Twitter—it’s encouraged. But like anything else, the key is to enjoy it responsibly. Best Of The Satkowiak Document

30. Questions? Ready for overtime

31. Active with Twitpic? Tout? Help convey the game experience through Twitter. Ticket deals! Q & A’s or Live Chats with Ustream Guest tweeting during events @BUCoachJones| @BCGeneD Five Bonus ideas!

32. @TomSatkowiak Doc: http://tinyurl.com/HarvardJosh1 @DarrenRovellPost A: http://tinyurl.com/HarvardJosh2 @DarrenRovell Post B: http://tinyurl.com/HarvardJosh3 Easy Way Out Blog: http://tinyurl.com/HarvardJosh4 www.DigitalRoyalty.com Resources

33. Josh “Not Jason” Nason @JoshNason nason35@gmail.com Resources