How to improve your professional future in 20 minutes a day

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Twenty minutes per day. Or if you prefer … 140 minutes across the week.

You may ask. “What the heck can I do in 20 MINUTES a day that will improve my professional lot in life?”

To which I would answer: "I have two words for you."

Published in: Social Media

How to improve your professional future in 20 minutes a day

  1. 1. How to improve your PROFESSIONAL FUTURE in just 20 minutes per day by @trevoryoung Social Media and Content Marketing DIY Thought Leadership and Personal Branding AUTHOR | SPEAKER | CONSULTANT & ADVISOR
  2. 2. Twenty minutes per day. Or if you prefer … 140 minutes across the week. TY
  3. 3. C’MON, YOU CAN DO IT! TY
  4. 4. “What the heck can I do in 20 MINUTES a day that will improve my professional lot in life?”   TY
  5. 5. I have two words for you.   TY
  6. 6. TY
  7. 7. RECOMMENDATION: Spend 15 minutes per day on   TY
  8. 8. #1 SPEND 5 MINUTES SHARING LINKS TO INTERESTING ARTICLES TY
  9. 9. •  Sign up to the social media scheduling tool BUFFER APP and install its plugin on your (Chrome) browser. TY
  10. 10. •  Whenever you read an article or watch a video you think others will be interested in, ‘buffer it’ to be distributed via Twitter either in real time or at a later date/time. TY
  11. 11. •  N.B. time taken to read said article (or watch said video) doesn’t count – you should be doing this anyway :) TY
  12. 12. •  Sharing links via Buffer should only take you seconds but let’s allow 30 seconds so you can make a comment or craft a more interesting headline than what pops up with the article when you ‘buffer’ it. TY
  13. 13. •  Okay that’s 10 tweets you should be able to send in five minutes per day, or at least 70 valuable tweets over the course of a week! TY
  14. 14. The key of course is to ensure that what you tweet out has value TY
  15. 15. •  What do you want to be known for? •  What conversations do you want to drive or be part of? READ AND SHARE LINKS WITHIN THAT ‘CONFINED INTELECTUAL SPACE’ TY
  16. 16. #2 SPEND 5 MINUTES IDENTIFYING & FOLLOWING THE RIGHT PEOPLE TY
  17. 17. •  Who are the people in your profession or industry – the movers and shakers, or more importantly, the emerging influencers? •  Who are the people who follow them? •  Who are the people they influence? TY
  18. 18. BE PURPOSEFUL! TY
  19. 19. If you follow 10 people within a fiveminute period per day – or 70 people per week – that’s 3640 people per year … TY
  20. 20. … if 50% of the people you follow on Twitter decide to follow you back, you will finish the year with potentially an extra 1820 followers … TY
  21. 21. … if you build a relationship ON and OFFLINE with just THREE PER CENT of these followers, there’s a solid (and valuable!) 54 people ensconced in your personal and professional networks right there – and this is being conservative! TY
  22. 22. #3 SPEND 5 MINUTES RETWEETING OTHERS, RESPONDING TO PEOPLE, GETTING INVOLVED IN CONVERSATIONS TY
  23. 23. This is the ‘unsexy’ part of Twitter people don’t think about or respect. TY
  24. 24. Indeed, it is the BIG failing of companies that jump on Twitter and bang on about their products! TY
  25. 25. Becoming a valuable part of the Twittersphere can sound jokey and loose and flaky – but you’d be surprised how ‘jokey and loose and flaky’ can lead to serendipitous meetings and business opportunities! TY
  26. 26. BOTTOM LINE: On Twitter, the more you put in, in terms of genuinely engaging with others, the more you will get out of the medium! TY
  27. 27. RECOMMENDATION: Spend 5 minutes per day on   TY
  28. 28. •  Visit the site every day – keeping an eye on those people you’re connected with and who are moving jobs or getting promotions, and (selectively) drop them a line to say “congratulations!” TY
  29. 29. •  Update your feed with news and links to relevant videos and articles you think others in your network might be interested in (you can do this via BufferApp if need be, thus saving tons of time!) TY
  30. 30. •  Share or comment upon other people’s content if you feel it is interesting and relevant for your audience. TY
  31. 31. •  Always be on the look-out to connect with people who you either already know and have had dealings with, or have come across as a result of your activity on Twitter, or as a result of meeting them at events and conferences etc. TY
  32. 32. Just 20 minutes per day is all it takes. Your time starts NOW J
  33. 33. How to improve your PROFESSIONAL FUTURE in just 20 minutes per day www.trevoryoung.me Social Media and Content Marketing DIY Thought Leadership and Personal Branding AUTHOR | SPEAKER | CONSULTANT & ADVISOR

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