American League of Lobbyists Presentation on Social Media

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Here is a presentation I made to the American League of Lobbyists on May 10, 2010 on using social media for grassroots. Feel free to contact me with any questions!

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American League of Lobbyists Presentation on Social Media

  1. 1. Reaching Your Advocates Through Social Media<br />Molly NichelsonAmerican College of Cardiology2400 N Street, NWWashington, D.C. 20037Email:mnichels@acc.orgPhone: (202) 375-6470<br />
  2. 2. Audience Questions<br />And you thought you were going to be talked at the entire time! <br />
  3. 3. By show of hands…<br />How many of your organizations / companies use at least use one social networking platform?<br />
  4. 4. By show of hands…<br />How many of you use at least use one social networking platform?<br />
  5. 5. By show of hands…<br />How many of your companies / organizations have:<br />1.) Facebook fan page(s) <br />2.) Twitter account(s)<br />3.) LinkedIn account<br />4.) YouTube account<br />5.) SlideShare account<br />
  6. 6. By show of hands…<br />How many of you have:<br />1.) Facebook fan page(s) <br />2.) Twitter account(s)<br />3.) LinkedIn account<br />4.) YouTube account<br />5.) SlideShare account<br />
  7. 7. What would you like us to talk about?<br />Don’t be shy! Interactivity is key!<br />
  8. 8. Now on to our regularly scheduled broadcast…<br />And thanks for engaging!<br />
  9. 9. The King of Social Media says,<br />“Stop, look and listen, baby, that’s my philosophy….”And if you can name that song, you get a peanut butter and banana sandwich!<br />
  10. 10. STOP: Questions to Ask<br />The audience – who I want to engage & how?<br />What are my goals?<br />What are the right sites to be on?<br />And how do they differ?<br />What is my comfort level?<br />Technology<br />Time Commitment <br />Sharing & interacting<br />
  11. 11. STOP: Questions to Ask<br />What are the legal implications?<br />Are you grassroots professionals contacting members of Congress directly? <br />How can this help my career? Hinder?<br />How will you be viewed by peers?<br />How will this intel you share on social networking sites be used by opposing groups?<br />
  12. 12. LOOK: Questions to Ask<br />What are other groups doing?<br />Look up like-minded groups and not so like-minded groups<br />How are they leveraging the new medium?<br />Look at your resources<br />Who will manage it? <br />Who will be committed to the daily care and feeding your social media sites?<br />
  13. 13. LISTEN: Questions to Ask<br />Listen to the pros and cons from peers and colleagues<br />Learn from other group’s mistakes<br />Know there are valid concerns – and know how to defend your use of social media<br />Listen…with an open mind about the new technologies<br />These technologies are not for young people anymore<br />I mean, the King does this from his grave…http://twitter.com/ElvisPresley<br />
  14. 14. What are the top social networking sites ?<br />
  15. 15. Social Networking Sites <br />Facebook<br />Can be personal, professional or a blend of the two<br />I have two pages <br />Professional<br />Personal<br />Twitter<br />Can be personal, professional or a blend of the two<br />I manage accounts<br />@Cardiology<br />@MollyNichelson<br />15<br />
  16. 16. Social Networking Sites <br />SlideShare<br />Share your PowerPoint presentations<br />Be seen as an expert<br />Search other people’s presentations<br />Foursquare (or other geolocating sites)<br />Check in to places and earn badges <br />Connect with your friends and see where they are<br />Can be good for grassroots advocates for lobby days<br />LinkedIn<br />Purely professional<br />Great way to engage your peers!<br />16<br />
  17. 17. Twitter<br />
  18. 18. @Cardiology’s Twitter Page<br />
  19. 19. Twitter – Followers<br />19<br />
  20. 20. Twitter Applications<br />20<br />Sending Your Tweets:<br />Computer<br />Tweetdeck: http://tweetdeck.com/beta/<br />Seesmic: http://desktop.seesmic.com/<br />Hootsuite: http://www.hootsuite.com<br />Blackberry <br />UberTwitter: http://ubertwitter.com/<br />iPhone<br />Tweetie: http://www.atebits.com/tweetie-iphone/<br />
  21. 21. Twitter Applications<br />21<br />Feeding your RSS feeds to Your Twitter Account:<br />Ping.fm – http://ping.fm<br />Tweetlater – http://tweetlater.com<br />Hootsuite -- http://hootsuite.com<br />
  22. 22. Twitter Terminology: Hashtag<br />22<br />Use a hashtag (#) before a word in a post allows you to tag that post for that word<br />This allows your word to be more readily searched<br />Can help bring you new followers and help you find more followers & monitor conversations<br />
  23. 23. Example -- #HCRhttp://search.twitter.com<br />23<br />
  24. 24. RSS Feed Twitter Accounts<br />24<br />There is NO way you can keep up with all the tweets<br />Put individual feeds of members of Congress / thought leaders in to Google Reader<br />Use Tweet Congress and dump their feed in to your Google Reader http://tweetcongress.org/<br />
  25. 25. Grassroots and Twitter<br />Annual Meetings / Hearings <br />Live Tweet programs<br />Use the Twitter ‘handle’ of the person talking<br />Use hashtags<br />25<br />
  26. 26. Grassroots and Twitter<br />Retweet Members of Congress<br />Shows the members you’re watching<br />Gives credibility to your organization<br />Passes on the member’s message<br />Make sure to keep the Tweets relatively even along party lines<br />26<br />
  27. 27. Grassroots and Twitter<br />Grassroots Campaigns<br />Create a hashtag (and see if it’s being used!)<br />Advertise it Action Alerts, publications<br />Retweet those who use it & thank them!<br />Send tweets to members of Congress with campaign…and have your advocates do the same<br />27<br />
  28. 28. Best Practices & Advice<br />28<br />Know that you WILL make mistakes<br />You will NOT have full control<br />Use your own voice<br />Don’t turn your Twitter account in to an RSS feed<br />Be a HUMAN behind your account<br />Give something of value to your audience<br />Coupons, advice, articles, thanks<br />
  29. 29. Best Practices & Advice<br />Realize that Twitter is like a radio station in which there is a ‘drive time’<br />Retweeting is totally fine to catch the different time zones<br />Follow members of Congress via TweetCongress: http://tweetcongress.org/<br />
  30. 30. Best Practices & Advice<br />30<br />And know when you send a tweet, it’s out there…and it’s searchable! <br />http://search.twitter.com<br />
  31. 31. Best Practices & Advice<br />31<br />Following & Followers<br />Be judicious, but don’t be a snob either<br />Don’t get freaked out by who’s following you<br />If someone is wacky, block them<br />And did I mention there are reporters on Twitter…and they may follow you? <br />http://journalistsontwitter.wetpaint.com/<br />
  32. 32. Best Practices & Advice<br />32<br />Monitor, Monitor, Monitor!<br />Don’t throw stuff out and then don’t react; monitor your account and who’s following you<br />Have an RSS feed on your #hashmarks & company’s name<br />http://search.twitter.com<br />See what’s popular on Twitter<br />Trending topics<br />
  33. 33. American College of Cardiology’s Advocacy Department & Twitter<br />
  34. 34. Work Twitter Account<br />Company Twitter Page: @Cardiology<br />Updates on news stories<br />RSS Feed of CEO’s Blog<br />ACC Advocacy issues<br />Engaging MOCs<br />Feeds to my work Facebook page for ACC members, staff and MOCs<br />I run it, but it’s the voice of the ACC Advocacy Department<br />Engage people personally via DM<br />
  35. 35. How We Use Twitter<br />Send news articles<br />Show that we’re on top of the healthcare issues<br />Members<br />Media<br />Other healthcare groups<br />RSS feed<br />CEO’s blog (Lewin Report)<br />35<br />
  36. 36. How We Use Twitter<br />Highlight member and advocacy achievements & grassroots pushes<br />Interact with members of Congress<br />http://tweetcongress.org<br />Gray area as there may be legal implications<br />I have ceased in doing this as I am not registered – I urge caution!<br />Still teaching our members about Twitter<br />Have included our link in alerts<br />36<br />
  37. 37. Facebook<br />
  38. 38. Making the Most of Facebook<br />38<br />Who is your audience?<br />Members of Congress, businesses, peers, journalists<br />What do you want to share?<br />And what will be of interest to them?<br />How do you want to engage this group?<br />Action alerts<br />Attend events<br />Spread the message<br />
  39. 39. Finding Facebook Friends<br />39<br />Finding People<br />Take the time to find those members of Congress on Facebook<br />Find out about townhalls, look at their videos…get intel!<br />Find out if you have members / employees on Facebook<br />Run your email address book in Facebook. You’ll be surprised who’s on<br />
  40. 40. Facebook Advocacy<br />Health Reform – Campaign for Patient Access Advocacy Week<br />Created an event on Facebook and invited ACC members, staff, chapter executives AND members of Congress <br />Obviously members of Congress wouldn’t attend, but made them aware of the week<br />Created a secondary hit to our members about the week<br />
  41. 41. Work Facebook Account<br />
  42. 42. Facebook Events<br />
  43. 43. ACC Facebook Page<br />
  44. 44. Facebook – Are They Engaging?<br />
  45. 45. Best Practices & Advice<br />45<br />Monitor, Monitor, Monitor!<br />Don’t throw stuff out and then don’t react; monitor your account and who’s following you<br />See what other people are posting and post it to your page<br />
  46. 46. Best Practices & Advice<br />Make it interesting!<br />Feed your Twitter account to Facebook<br />Gets them interested in Twitter & hits them with stuff that they may not see via email<br />Share events, links and semi-personal stuff about yourself<br />Helps your members / employees connect with you & this helps your grassroots efforts!<br />
  47. 47. Facebook Parting Thoughts<br />Engage with others & make it interesting<br />Know that you will make mistakes <br />
  48. 48. LinkedIn<br />
  49. 49. LinkedIn<br />Show your professional side<br />Engage your peers in groups<br />Really can expand your horizons and link with cool people<br />Meet new people & broaden your horizons<br />Link your professional Twitter feed to your LinkedIn account<br />Link your PowerPoint presentations via SlideShare<br />Toot your horn!<br />
  50. 50. Parting Thoughts<br />As advocates have to walk a fine line<br />Personal and professional benefits of engaging in social networking can be huge<br />I’m a big proponent, and greatly enjoy the folks I interact with online<br />Overcoming fear and realizing you’re human as is everyone else can be difficult<br />Think about the tools and how you can use them<br />
  51. 51. Your Homework<br />Time to read up on social media!<br />
  52. 52. Reading Up on Social Media<br />Social Media Websites<br />http://mashable.com/<br />http://www.smartbrief.com/<br />http://www.twitip.com/<br />http://www.readwriteweb.com/<br />http://www.chrisbrogan.com/<br />http://social-media-university-global.org/<br />http://beth.typepad.com/ (for non-profits)<br />http://www.socialfish.org/ (for non-profits)<br />52<br />
  53. 53. Reading Up on Social Media<br />ePolitics Websites<br />http://techpresident.com/<br />http://personaldemocracy.com/<br />http://tweetcongress.org<br />http://twitterroom.thehill.com/<br />http://www.epolitics.com/<br />http://www.nextgov.com/<br />53<br />
  54. 54. Stay in Touch!<br />Molly NichelsonAmerican College of Cardiology2400 N Street, NWWashington, D.C. 20037Email:mnichels@acc.orgPhone: (202) 375-6470<br />Work Twitter:@CardiologyPersonal Twitter:@MollyNichelson<br />SlideShare:mollynichelsonLinkedIn:mollynichelson<br />

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