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Twitter

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Twitter

  1. 1. by @drcarp
  2. 3. What is Twitter? <ul><li>Definition: “talk rapidly and at length in an idle or trivial way.” </li></ul><ul><li>Read posts (” tweets ”) from other Twitter users whom you choose to “follow.” </li></ul><ul><li>Break news, ask questions, follow public figures you admire, and share resources </li></ul>
  3. 4. History (2006) <ul><li>The original product name “ twttr ” was inspired by Flickr </li></ul><ul><li>Brainstorming session led to idea of using SMS to tell small groups what you are doing </li></ul>
  4. 5. State of Twittersphere 08/09 <ul><ul><li>11-13% of users use Twitter (‘09 Harris, Pew, eMarketer). Expected 16% in 2010. </li></ul></ul><ul><li>Average active user tweets .97 times per day </li></ul><ul><li>Twitter is dominated by newer users </li></ul><ul><ul><li>5-10 thousand new accounts opened per day (08) </li></ul></ul><ul><li>Strong correlation between number of followers and the number of people you follow </li></ul>
  5. 6. Anatomy of Twitter <ul><li>Tweet </li></ul><ul><ul><li>Limited to 140 characters </li></ul></ul>
  6. 7. @reply
  7. 8. RT (Retweet) <ul><ul><li>Message is re-broadcast to their own followers </li></ul></ul><ul><ul><ul><li>Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement </li></ul></ul></ul><ul><ul><li>Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you </li></ul></ul>
  8. 9. DM (Direct Message)
  9. 10. #hashtag
  10. 11. Real Estate <ul><li>Shorten your name </li></ul><ul><ul><li>@serenacarpenter to @drcarp </li></ul></ul><ul><li>URL Shortening Wars </li></ul><ul><ul><li>TInyURL </li></ul></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><ul><li>Add a “+” sign to the end — http://bit.ly/CUjV + </li></ul></ul></ul><ul><ul><ul><ul><li># of times clicked on or info about user </li></ul></ul></ul></ul><ul><ul><li>J.mp – fewer characters </li></ul></ul>
  11. 12. Establish Credibility <ul><li>76% of users have not created a bio </li></ul><ul><li>69% have not specified a location </li></ul><ul><li>55.50% are not following anyone </li></ul><ul><li>55% have never tweeted </li></ul><ul><li>53% have no followers </li></ul>
  12. 13. More than status updates <ul><li>Saying what you’re doing is about the most BORING way to tweet. </li></ul><ul><ul><li>Contribute interesting observations, thoughts, questions, etc., it’s more likely people will follow you and respond to you. </li></ul></ul><ul><ul><li>People (except friends) will unfollow you </li></ul></ul>
  13. 14. <ul><li>Do not protect your tweets </li></ul><ul><li>Check boxes for “ E-mail when someone starts following me ” and “ E-mail when I receive a new direct message .” </li></ul><ul><li>Find Pattern </li></ul><ul><ul><li>http://twitterpatterns.com/ </li></ul></ul><ul><ul><li>http://www.interactiveinsightsgroup.com/blog1/how-to-create-a-unique-twitter-background/ </li></ul></ul><ul><li>Sign up, write bio, provide URL, upload photo and pick wallpaper </li></ul><ul><li>Post first tweet </li></ul><ul><li>DO NOT FOLLOW ANYONE unless in your class </li></ul>Sign up and set up Twitter
  14. 16. Using Twitter <ul><li>Promoting content </li></ul><ul><li>Building a source list </li></ul><ul><li>Post breaking news or crisis communication </li></ul><ul><li>Post announcements or upcoming events </li></ul><ul><li>Building community and monitoring brand </li></ul><ul><li>Personal brand </li></ul><ul><li>Gathering of information and research </li></ul>
  15. 17. Follow INDIVIDUALS for Networking
  16. 18. However, you can use it as a monitoring tool <ul><li>TempeNews </li></ul><ul><li>ArizonaDOT </li></ul><ul><li>news21 </li></ul><ul><li>statepressarts </li></ul><ul><li>Maricopahealth </li></ul><ul><li>abc15phx </li></ul><ul><li>PHXFire </li></ul><ul><li>abc15alerts </li></ul><ul><li>PHXSkyHarbor </li></ul><ul><li>phoenixpolice </li></ul><ul><li>MPDPIO </li></ul><ul><li>ARIZONA12NEWS </li></ul><ul><li>azfamily </li></ul><ul><li>12NEWSRSSFEED </li></ul><ul><li>kpho </li></ul><ul><li>KTAR923 </li></ul><ul><li>RealSheriffJoe </li></ul><ul><li>zoniereport </li></ul><ul><li>DowntownTempe </li></ul><ul><li>phoenixreporter </li></ul><ul><li>azcWatchdog </li></ul><ul><li>michaelcrow </li></ul><ul><li>CollegeTimes </li></ul><ul><li>ASUgreen </li></ul><ul><li>asupresoffice </li></ul>
  17. 19. <ul><li>http://twitsnear.me/ </li></ul><ul><li>http://citytweets.net/ </li></ul><ul><ul><li>Find news tips </li></ul></ul><ul><li>http://www.tweetscan.com/ </li></ul><ul><ul><li>Check breaking news or events. </li></ul></ul><ul><li>http://www.twitterlocal.net/ </li></ul><ul><ul><li>Download </li></ul></ul>
  18. 20. Twitter and NYT <ul><li>TimesPeople recommend and comment with fellow Times readers </li></ul>
  19. 21. How to get followed <ul><li>Answer questions </li></ul><ul><li>Tweet about Twitter </li></ul><ul><li>Explain how to do something </li></ul><ul><li>Break news </li></ul><ul><li>Share links </li></ul>
  20. 22. Follow Some People <ul><li>Think about how you want to use it. </li></ul><ul><li>Networking vs Monitoring or Both </li></ul><ul><li>PR to follow </li></ul><ul><ul><li>http://davefleet.com/2009/01/40-pr-related-people-to-follow-on-twitter/ </li></ul></ul><ul><li>Journalists to follow </li></ul><ul><ul><li>http://www.10000words.net/2008/08/10-journalists-you-should-follow-on.html </li></ul></ul>
  21. 23. Twitter Aps
  22. 24. TweetDeck or HootSuite
  23. 25. Phone <ul><li>Post Tweets, Pics, Video to your Twitter account </li></ul><ul><li>Twitterberry, UberTwitter (Blackberry) </li></ul><ul><li>MobileTwitter (iPhone) </li></ul><ul><li>Twitter SMS </li></ul><ul><ul><li>In the US, text updates to 40404 </li></ul></ul><ul><li>Receive updates on your cell phone from Twitter, </li></ul>
  24. 27. Understanding and connecting to users with your WordPress blog
  25. 28. Measuring traffic on your blog <ul><li>Feedburner </li></ul><ul><li>Google Analyticator </li></ul><ul><ul><li>Find and activate plugin > Visit page > Enable > Sign up for Analytics account > Select Account > Save Changes > Go to your dashboard </li></ul></ul><ul><li>Sitemeter </li></ul><ul><ul><li>Remember your login name and set your password before logging out </li></ul></ul><ul><ul><li>Manager > Add Sitemeter to your site > Add sitemeter to WordPress blog > Copy and paste code in a text widget </li></ul></ul>
  26. 29. Other WordPress Plugins <ul><li>Askimet </li></ul><ul><li>Follow Me </li></ul><ul><ul><li>Encourages people to follow your social media sites </li></ul></ul><ul><li>Twitter Widget </li></ul><ul><ul><li>Shows your latest twitter posts </li></ul></ul>
  27. 30. Social Media Assignment <ul><li>Screengrab Google now </li></ul><ul><ul><li>Apple-shift-4 </li></ul></ul><ul><li>Paparazzi! </li></ul><ul><li>SuperScreenShot </li></ul>
  28. 31. Next Class <ul><li>3 rd blog post and 2 comments due </li></ul><ul><li>Photographs </li></ul><ul><li>09.29 Online Article due (2 weeks) </li></ul>
  29. 32. Other material not covered in class
  30. 33. Monitor tweets <ul><li>TweetBeep </li></ul><ul><ul><li>Google alert that lets you know when someone tweets about you </li></ul></ul><ul><ul><li>Tons of twitter apps </li></ul></ul>
  31. 34. Twitter Analytics <ul><li>http://twittercounter.com/ </li></ul><ul><ul><li>interactive chart that chronicles the quantity of Twitter followers for any given username. </li></ul></ul><ul><li>http://twitter-friends.com/ </li></ul><ul><ul><li>analytical tools for identifying relevant conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID. </li></ul></ul>
  32. 36. Twitter biz model <ul><li>Facebook offered to buy Twitter in Nov 2008 </li></ul><ul><ul><li>Turned down offer, Facebook now offers APIs through other sites </li></ul></ul>
  33. 37. The Next Twitter <ul><li>http://mashable.com/2009/07/25/foursquare-app/ </li></ul>

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