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  • Many have abandoned their blogs to focus on getting info from twitter
  • don’t think about what you’re doing, you just type something and send it The meaning of being someone’s “Friend” versus “Following” someone changed regularly.
  • Don’t understand the culture. Follow the wrong people.
  • Bitly is now the largest beating TinyURL. In August 09, TinyURL grew only to 5.6 million visitors to 5.7 million visitors,
  • SOT 09 Need to fill out all info on the site and post a few credible tweets before following people. 1) Avatar 2) Protecting updates, but complaining about no followers
  • That is FB, different culture
  • 2:12
  • Update when some event, site crashes. Communicate via Twitter what is going on. Get a msg in time of emergency Search for tweet about your company. Tweet a question – human filtered search engine A tweet shouldn’t just be ‘I am eating a sandwich,’” he said. It should include a link with details that are useful to someone reading it. Your twitter account should represent your professional image, get a different account for your friends.
  • Look at who other people follow for ideas. You do not have to know the person. People at you admire
  • Tweetscan - There are some tricks -- like today, searching for "tornado" was far more useful than "Colorado," "CO," or "Fort Collins.”
  • Click twitter button to share articles tool and share and comment directly on your twitter account (sept 2009). Influential to share story content with their folowers.
  • Two identities
  • TweetDeck enables users to split their main feed (All Tweets) into topic or group specific columns allowing a broader overview of tweets.
  • Meet in groups.
  • Twitter

    1. 1. by @drcarp
    2. 3. What is Twitter? <ul><li>Definition: “talk rapidly and at length in an idle or trivial way.” </li></ul><ul><li>Read posts (” tweets ”) from other Twitter users whom you choose to “follow.” </li></ul><ul><li>Break news, ask questions, follow public figures you admire, and share resources </li></ul>
    3. 4. History (2006) <ul><li>The original product name “ twttr ” was inspired by Flickr </li></ul><ul><li>Brainstorming session led to idea of using SMS to tell small groups what you are doing </li></ul>
    4. 5. State of Twittersphere 08/09 <ul><ul><li>11-13% of users use Twitter (‘09 Harris, Pew, eMarketer). Expected 16% in 2010. </li></ul></ul><ul><li>Average active user tweets .97 times per day </li></ul><ul><li>Twitter is dominated by newer users </li></ul><ul><ul><li>5-10 thousand new accounts opened per day (08) </li></ul></ul><ul><li>Strong correlation between number of followers and the number of people you follow </li></ul>
    5. 6. Anatomy of Twitter <ul><li>Tweet </li></ul><ul><ul><li>Limited to 140 characters </li></ul></ul>
    6. 7. @reply
    7. 8. RT (Retweet) <ul><ul><li>Message is re-broadcast to their own followers </li></ul></ul><ul><ul><ul><li>Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement </li></ul></ul></ul><ul><ul><li>Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you </li></ul></ul>
    8. 9. DM (Direct Message)
    9. 10. #hashtag
    10. 11. Real Estate <ul><li>Shorten your name </li></ul><ul><ul><li>@serenacarpenter to @drcarp </li></ul></ul><ul><li>URL Shortening Wars </li></ul><ul><ul><li>TInyURL </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>Add a “+” sign to the end — + </li></ul></ul></ul><ul><ul><ul><ul><li># of times clicked on or info about user </li></ul></ul></ul></ul><ul><ul><li> – fewer characters </li></ul></ul>
    11. 12. Establish Credibility <ul><li>76% of users have not created a bio </li></ul><ul><li>69% have not specified a location </li></ul><ul><li>55.50% are not following anyone </li></ul><ul><li>55% have never tweeted </li></ul><ul><li>53% have no followers </li></ul>
    12. 13. More than status updates <ul><li>Saying what you’re doing is about the most BORING way to tweet. </li></ul><ul><ul><li>Contribute interesting observations, thoughts, questions, etc., it’s more likely people will follow you and respond to you. </li></ul></ul><ul><ul><li>People (except friends) will unfollow you </li></ul></ul>
    13. 14. <ul><li>Do not protect your tweets </li></ul><ul><li>Check boxes for “ E-mail when someone starts following me ” and “ E-mail when I receive a new direct message .” </li></ul><ul><li>Find Pattern </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Sign up, write bio, provide URL, upload photo and pick wallpaper </li></ul><ul><li>Post first tweet </li></ul><ul><li>DO NOT FOLLOW ANYONE unless in your class </li></ul>Sign up and set up Twitter
    14. 16. Using Twitter <ul><li>Promoting content </li></ul><ul><li>Building a source list </li></ul><ul><li>Post breaking news or crisis communication </li></ul><ul><li>Post announcements or upcoming events </li></ul><ul><li>Building community and monitoring brand </li></ul><ul><li>Personal brand </li></ul><ul><li>Gathering of information and research </li></ul>
    15. 17. Follow INDIVIDUALS for Networking
    16. 18. However, you can use it as a monitoring tool <ul><li>TempeNews </li></ul><ul><li>ArizonaDOT </li></ul><ul><li>news21 </li></ul><ul><li>statepressarts </li></ul><ul><li>Maricopahealth </li></ul><ul><li>abc15phx </li></ul><ul><li>PHXFire </li></ul><ul><li>abc15alerts </li></ul><ul><li>PHXSkyHarbor </li></ul><ul><li>phoenixpolice </li></ul><ul><li>MPDPIO </li></ul><ul><li>ARIZONA12NEWS </li></ul><ul><li>azfamily </li></ul><ul><li>12NEWSRSSFEED </li></ul><ul><li>kpho </li></ul><ul><li>KTAR923 </li></ul><ul><li>RealSheriffJoe </li></ul><ul><li>zoniereport </li></ul><ul><li>DowntownTempe </li></ul><ul><li>phoenixreporter </li></ul><ul><li>azcWatchdog </li></ul><ul><li>michaelcrow </li></ul><ul><li>CollegeTimes </li></ul><ul><li>ASUgreen </li></ul><ul><li>asupresoffice </li></ul>
    17. 19. <ul><li> </li></ul><ul><li> </li></ul><ul><ul><li>Find news tips </li></ul></ul><ul><li> </li></ul><ul><ul><li>Check breaking news or events. </li></ul></ul><ul><li> </li></ul><ul><ul><li>Download </li></ul></ul>
    18. 20. Twitter and NYT <ul><li>TimesPeople recommend and comment with fellow Times readers </li></ul>
    19. 21. How to get followed <ul><li>Answer questions </li></ul><ul><li>Tweet about Twitter </li></ul><ul><li>Explain how to do something </li></ul><ul><li>Break news </li></ul><ul><li>Share links </li></ul>
    20. 22. Follow Some People <ul><li>Think about how you want to use it. </li></ul><ul><li>Networking vs Monitoring or Both </li></ul><ul><li>PR to follow </li></ul><ul><ul><li> </li></ul></ul><ul><li>Journalists to follow </li></ul><ul><ul><li> </li></ul></ul>
    21. 23. Twitter Aps
    22. 24. TweetDeck or HootSuite
    23. 25. Phone <ul><li>Post Tweets, Pics, Video to your Twitter account </li></ul><ul><li>Twitterberry, UberTwitter (Blackberry) </li></ul><ul><li>MobileTwitter (iPhone) </li></ul><ul><li>Twitter SMS </li></ul><ul><ul><li>In the US, text updates to 40404 </li></ul></ul><ul><li>Receive updates on your cell phone from Twitter, </li></ul>
    24. 27. Understanding and connecting to users with your WordPress blog
    25. 28. Measuring traffic on your blog <ul><li>Feedburner </li></ul><ul><li>Google Analyticator </li></ul><ul><ul><li>Find and activate plugin > Visit page > Enable > Sign up for Analytics account > Select Account > Save Changes > Go to your dashboard </li></ul></ul><ul><li>Sitemeter </li></ul><ul><ul><li>Remember your login name and set your password before logging out </li></ul></ul><ul><ul><li>Manager > Add Sitemeter to your site > Add sitemeter to WordPress blog > Copy and paste code in a text widget </li></ul></ul>
    26. 29. Other WordPress Plugins <ul><li>Askimet </li></ul><ul><li>Follow Me </li></ul><ul><ul><li>Encourages people to follow your social media sites </li></ul></ul><ul><li>Twitter Widget </li></ul><ul><ul><li>Shows your latest twitter posts </li></ul></ul>
    27. 30. Social Media Assignment <ul><li>Screengrab Google now </li></ul><ul><ul><li>Apple-shift-4 </li></ul></ul><ul><li>Paparazzi! </li></ul><ul><li>SuperScreenShot </li></ul>
    28. 31. Next Class <ul><li>3 rd blog post and 2 comments due </li></ul><ul><li>Photographs </li></ul><ul><li>09.29 Online Article due (2 weeks) </li></ul>
    29. 32. Other material not covered in class
    30. 33. Monitor tweets <ul><li>TweetBeep </li></ul><ul><ul><li>Google alert that lets you know when someone tweets about you </li></ul></ul><ul><ul><li>Tons of twitter apps </li></ul></ul>
    31. 34. Twitter Analytics <ul><li> </li></ul><ul><ul><li>interactive chart that chronicles the quantity of Twitter followers for any given username. </li></ul></ul><ul><li> </li></ul><ul><ul><li>analytical tools for identifying relevant conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID. </li></ul></ul>
    32. 36. Twitter biz model <ul><li>Facebook offered to buy Twitter in Nov 2008 </li></ul><ul><ul><li>Turned down offer, Facebook now offers APIs through other sites </li></ul></ul>
    33. 37. The Next Twitter <ul><li> </li></ul>