Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

Published in: Technology, News & Politics
  • Be the first to comment


  1. 1. by @drcarp
  2. 3. What is Twitter? <ul><li>Definition: “talk rapidly and at length in an idle or trivial way.” </li></ul><ul><li>Read posts (” tweets ”) from other Twitter users whom you choose to “follow.” </li></ul><ul><li>Break news, ask questions, follow public figures you admire, and share resources </li></ul>
  3. 4. History (2006) <ul><li>The original product name “ twttr ” was inspired by Flickr </li></ul><ul><li>Brainstorming session led to idea of using SMS to tell small groups what you are doing </li></ul>
  4. 5. State of Twittersphere 08/09 <ul><ul><li>11-13% of users use Twitter (‘09 Harris, Pew, eMarketer). Expected 16% in 2010. </li></ul></ul><ul><li>Average active user tweets .97 times per day </li></ul><ul><li>Twitter is dominated by newer users </li></ul><ul><ul><li>5-10 thousand new accounts opened per day (08) </li></ul></ul><ul><li>Strong correlation between number of followers and the number of people you follow </li></ul>
  5. 6. Anatomy of Twitter <ul><li>Tweet </li></ul><ul><ul><li>Limited to 140 characters </li></ul></ul>
  6. 7. @reply
  7. 8. RT (Retweet) <ul><ul><li>Message is re-broadcast to their own followers </li></ul></ul><ul><ul><ul><li>Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement </li></ul></ul></ul><ul><ul><li>Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you </li></ul></ul>
  8. 9. DM (Direct Message)
  9. 10. #hashtag
  10. 11. Real Estate <ul><li>Shorten your name </li></ul><ul><ul><li>@serenacarpenter to @drcarp </li></ul></ul><ul><li>URL Shortening Wars </li></ul><ul><ul><li>TInyURL </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>Add a “+” sign to the end — + </li></ul></ul></ul><ul><ul><ul><ul><li># of times clicked on or info about user </li></ul></ul></ul></ul><ul><ul><li> – fewer characters </li></ul></ul>
  11. 12. Establish Credibility <ul><li>76% of users have not created a bio </li></ul><ul><li>69% have not specified a location </li></ul><ul><li>55.50% are not following anyone </li></ul><ul><li>55% have never tweeted </li></ul><ul><li>53% have no followers </li></ul>
  12. 13. More than status updates <ul><li>Saying what you’re doing is about the most BORING way to tweet. </li></ul><ul><ul><li>Contribute interesting observations, thoughts, questions, etc., it’s more likely people will follow you and respond to you. </li></ul></ul><ul><ul><li>People (except friends) will unfollow you </li></ul></ul>
  13. 14. <ul><li>Do not protect your tweets </li></ul><ul><li>Check boxes for “ E-mail when someone starts following me ” and “ E-mail when I receive a new direct message .” </li></ul><ul><li>Find Pattern </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Sign up, write bio, provide URL, upload photo and pick wallpaper </li></ul><ul><li>Post first tweet </li></ul><ul><li>DO NOT FOLLOW ANYONE unless in your class </li></ul>Sign up and set up Twitter
  14. 16. Using Twitter <ul><li>Promoting content </li></ul><ul><li>Building a source list </li></ul><ul><li>Post breaking news or crisis communication </li></ul><ul><li>Post announcements or upcoming events </li></ul><ul><li>Building community and monitoring brand </li></ul><ul><li>Personal brand </li></ul><ul><li>Gathering of information and research </li></ul>
  15. 17. Follow INDIVIDUALS for Networking
  16. 18. However, you can use it as a monitoring tool <ul><li>TempeNews </li></ul><ul><li>ArizonaDOT </li></ul><ul><li>news21 </li></ul><ul><li>statepressarts </li></ul><ul><li>Maricopahealth </li></ul><ul><li>abc15phx </li></ul><ul><li>PHXFire </li></ul><ul><li>abc15alerts </li></ul><ul><li>PHXSkyHarbor </li></ul><ul><li>phoenixpolice </li></ul><ul><li>MPDPIO </li></ul><ul><li>ARIZONA12NEWS </li></ul><ul><li>azfamily </li></ul><ul><li>12NEWSRSSFEED </li></ul><ul><li>kpho </li></ul><ul><li>KTAR923 </li></ul><ul><li>RealSheriffJoe </li></ul><ul><li>zoniereport </li></ul><ul><li>DowntownTempe </li></ul><ul><li>phoenixreporter </li></ul><ul><li>azcWatchdog </li></ul><ul><li>michaelcrow </li></ul><ul><li>CollegeTimes </li></ul><ul><li>ASUgreen </li></ul><ul><li>asupresoffice </li></ul>
  17. 19. <ul><li> </li></ul><ul><li> </li></ul><ul><ul><li>Find news tips </li></ul></ul><ul><li> </li></ul><ul><ul><li>Check breaking news or events. </li></ul></ul><ul><li> </li></ul><ul><ul><li>Download </li></ul></ul>
  18. 20. Twitter and NYT <ul><li>TimesPeople recommend and comment with fellow Times readers </li></ul>
  19. 21. How to get followed <ul><li>Answer questions </li></ul><ul><li>Tweet about Twitter </li></ul><ul><li>Explain how to do something </li></ul><ul><li>Break news </li></ul><ul><li>Share links </li></ul>
  20. 22. Follow Some People <ul><li>Think about how you want to use it. </li></ul><ul><li>Networking vs Monitoring or Both </li></ul><ul><li>PR to follow </li></ul><ul><ul><li> </li></ul></ul><ul><li>Journalists to follow </li></ul><ul><ul><li> </li></ul></ul>
  21. 23. Twitter Aps
  22. 24. TweetDeck or HootSuite
  23. 25. Phone <ul><li>Post Tweets, Pics, Video to your Twitter account </li></ul><ul><li>Twitterberry, UberTwitter (Blackberry) </li></ul><ul><li>MobileTwitter (iPhone) </li></ul><ul><li>Twitter SMS </li></ul><ul><ul><li>In the US, text updates to 40404 </li></ul></ul><ul><li>Receive updates on your cell phone from Twitter, </li></ul>
  24. 27. Understanding and connecting to users with your WordPress blog
  25. 28. Measuring traffic on your blog <ul><li>Feedburner </li></ul><ul><li>Google Analyticator </li></ul><ul><ul><li>Find and activate plugin > Visit page > Enable > Sign up for Analytics account > Select Account > Save Changes > Go to your dashboard </li></ul></ul><ul><li>Sitemeter </li></ul><ul><ul><li>Remember your login name and set your password before logging out </li></ul></ul><ul><ul><li>Manager > Add Sitemeter to your site > Add sitemeter to WordPress blog > Copy and paste code in a text widget </li></ul></ul>
  26. 29. Other WordPress Plugins <ul><li>Askimet </li></ul><ul><li>Follow Me </li></ul><ul><ul><li>Encourages people to follow your social media sites </li></ul></ul><ul><li>Twitter Widget </li></ul><ul><ul><li>Shows your latest twitter posts </li></ul></ul>
  27. 30. Social Media Assignment <ul><li>Screengrab Google now </li></ul><ul><ul><li>Apple-shift-4 </li></ul></ul><ul><li>Paparazzi! </li></ul><ul><li>SuperScreenShot </li></ul>
  28. 31. Next Class <ul><li>3 rd blog post and 2 comments due </li></ul><ul><li>Photographs </li></ul><ul><li>09.29 Online Article due (2 weeks) </li></ul>
  29. 32. Other material not covered in class
  30. 33. Monitor tweets <ul><li>TweetBeep </li></ul><ul><ul><li>Google alert that lets you know when someone tweets about you </li></ul></ul><ul><ul><li>Tons of twitter apps </li></ul></ul>
  31. 34. Twitter Analytics <ul><li> </li></ul><ul><ul><li>interactive chart that chronicles the quantity of Twitter followers for any given username. </li></ul></ul><ul><li> </li></ul><ul><ul><li>analytical tools for identifying relevant conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID. </li></ul></ul>
  32. 36. Twitter biz model <ul><li>Facebook offered to buy Twitter in Nov 2008 </li></ul><ul><ul><li>Turned down offer, Facebook now offers APIs through other sites </li></ul></ul>
  33. 37. The Next Twitter <ul><li> </li></ul>