Media Relations in Sport: March 6, 2012


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Media Relations in Sport: March 6, 2012

  1. 1. Media Relations in Sport Lecture: 3.6.12 University of Cincinnati By Jackie Reau
  2. 2. Final Exam Prep•Five multiple choice questions•Three opinion essays (cite all references)
  3. 3. Final Exam Prep•Changing technology of media with deadlines, reader/listenerengagement•Trends in media in sport –Explosion of social media to engage readers/listeners/viewers –24/7 deadlines as news breaks on Twitter, blogs, websites –Know your audience to sell your information (ratings and newspapers)•Various writing styles: –Opinion or column, subjective viewpoint –News with no opinion, objective viewpoint
  4. 4. Final Thoughts•Three Keys for Success in the Field of Sports –Communications Skills (written, verbal) –Connect with Influencers who hold the keys to your “dream job” •Internships •Linkedin •Professional meetings –Build your resume with experience (no job is too small)
  5. 5. March Madness Speedwriting#1Write a 140 character tweet from Coach John Calipari to Universityof Kentucky fans thanking them for their support during their SECleague play this season. Use at least one Twitter symbol in themessage.*One minute
  6. 6. March Madness SpeedwritingA big shout out to #BigBlue Country for your amazing support this@SEC season. Here’s to a successful #MarchMadness run! GoCats!
  7. 7. March Madness Speedwriting#2Write an email to 1,500 Big East fans and donors to University ofConnecticut, who applied for tournament tickets but have beenclosed out because UC ticket office didn’t submit their requests intime.*Three minutes
  8. 8. March Madness SpeedwritingDear Mr./Ms. Last Name Here,I am writing to inform you that your ticket request for the 2012 Big East tournamentwill not be fulfilled this year. Enclosed is a full refund for your payment in addition toa voucher for four tickets to a game during the 2013 season.However, we would like to share information on our preferred secondary ticketprovider, StubHub, who can offer tickets to all of tournament games using unsoldtickets from other schools.We thank you for your continued support of Huskies Athletics. Please feel free tocall me directly if you have any questions.Signed,Director of Ticketing ServicesUniversity of Connecticut
  9. 9. March Madness Speedwriting#3Opinion Blog Post for on whether UC men’sbasketball team will make a run on the NCAA tournament, cite tworeferences from a coach, player (no more than five sentences)*10 minutes
  10. 10. March Madness SpeedwritingKilpatrick Key for Bearcats Tourney SuccessUniversity of Cincinnati standout Sean Kilpatrick has led the Bearcats inscoring in double figures this season (25 out of 31 games) and is the onlyplayer to earn all-conference honors. Kilpatrick, who has improved hislong-range game, is key for the Cat’s success, especially as they maketheir case at the Big East tourney.Coach Cronin is preaching patience to his big guy as the Cats begintournament play on Thursday. Hopefully, Kilpatrick maintains hismomentum, especially behind the three-point arc.|topnews|text|UC
  11. 11. March Madness Speedwriting#4Statement from Coach Smith on the season-ending injury of hisplayer, Jerome Jones, who suffered an ACL injury during theconference finals (no more than 3 sentences)*Five minutes
  12. 12. March Madness SpeedwritingMedia Statement“Jerome Jones suffered an ACL injury in today’s game againstSyracuse University. We are evaluating his injury with our medicalteam and will have no further comment until a full physicalevaluation.”-Coach Gene Smith, Head Coach, Seton Hall University
  13. 13. March Madness Speedwriting#5Lead for a news capsule in USA Today on the NCAAWomen’s Tournament where Notre Dame will faceGeorgetown in Washington D.C. on the campus ofGeorgetown University. Mrs. Michelle Obama and Dr.Jill Biden are expected to attend and sit courtside withthe Obama daughters. (no more than three sentences)*Seven minutes
  14. 14. March Madness SpeedwritingWASHINGTON, DC (March 6, 2012) The 2012 women’s Big Easttournament will get underway today at McDonough Arena withNotre Dame and Georgetown tipping off at 2 p.m. with First LadyMichelle Obama, her daughters, and Second Lady Dr. Jill Biden,expected to be in attendance.
  15. 15. Good Night AndGood Luck