1. Syndicate 5
Agung Mahendra 29111324
Rangga Tri Raeros 29111314
Joseph Enrico 29111349
Reski Mapriharto 29111326
Gilang Surawijaya 29111350
2. Stage of Brand Communication
Objective : Increase market share, revenue and
awareness
Messages : Honda Beat is the motor of the present
trend
Modes :
Visual (TV
Objectives Adjust
ads, brochure, billboard, magazine, newspaper, website)
Non-Visual (Radio, mouth to mouth)
Messages Measurement
Traditional (Event and Sponsorship)
Local media
Modes Implement
Most of the used media is a paid media
Implement
Continuous
4. Target Audience Worksheet
Demographic Psychographic Size of Market Distribution Media Reach
Primary Target Point
Young People Strivers 63 % Dealer, Television,
(17-21 yo) people motorcycle Magazine,
Female High exhibition, School Website, Radio,
Middle to low mobility event,mallor Bilboard,
income motor showroom Brochure
Secondary Adult Thinkers 33 % Dealer, mall, Television,
Target (21-40yo) people personal selling, Magazine,
Male motorcycle Website, Radio,
Middle-middle up exhibition, mall, or Billboards,
motor showroom Brochure
Tertiary Target Middle-aged - 4% Dealer, personal Television,
(>40) selling, Magazine,
motorcycle Website, Radio,
exhibition, mall or Billboards,
motor showroom Brochure
5. IMC & Segment
TV
Activity Community
Target
Event Sponsorship