Emakina Academy #11 : Final Conclusions An event organised by Emakina, the largest interactive agency in Belgium (www.emakina.com)

1. General Conclusions
Brice Le Blévennec
President
Emakina

2. Conclusions
Is there a war between
traditional media and new media?

3. Conclusions
Is it a war?

4. Conclusions
Or more like judo?

5. Conclusions
… or even better: Tango!

6. Conclusions
What do we believe?

7. Conclusions
• Other digital agencies often overlook the impact that
“traditional media”still have – we don’t.
• Rather than believing digital communication will outclass
anything, aren’t there smart opportunities to let them
coexist and strengthen each other?
• Why? Because the border between online and offline is
collapsing. The online / offline dichotomy is less and less
relevant to analyze the present media landscape.
• Consumers are now always-on, immersed in a digital pool that
marks – finally - the convergence of old and new media.

8. Conclusions
How we can help you

9. Conclusions
PR 2.0 can be the yeast of
your communication
PR 2.0?

10. Conclusions
PR 2.0 acts as a powerful catalyst
• Increase the efficiency of your campaign
• Create a more lasting effect
• Keep your campaign longer “in the air”
• Optimize your ranking in search engines results

11. Reach
Conclusions
PR 2.0 catalyst effect
Uncatalysed campaign
Time

12. Conclusions
And more concretely...
• Viral campaigns combining our creativity and our PR approach.
• PR 2.0 strategies to support the launch of your interactive
project: research, creative thinking, implementation, reporting.
• Online Reputation Management: we spread your content through
Web 2.0 platforms to defend your brand assets.
• Social Media Monitoring: in partnership with third-party, we monitor
the presence of your brand, your product or your service in social
media (“customer intelligence”).

13. Conclusions
An integrated agency approach
ATL
Print, TV, Radio
World Wide Web
Digital Strategy
E-direct Marketing
Content Management
Webvertising
Your Custo
Emakina
Information Portals#
Your# Social Marketing
CUSTOME
Intranet / Extranet
mers & Pros
R
Company
E-commerce
Buzz / Viral / Guerilla
Search Engine Marketing
pects
Collaborative Platforms
Webanalytics
Brand acti
vation
BTL, Events, DM, PLV

14. Conclusions
Emakina, brand guardian to customers & prospects

15. Conclusions
Objectives
Mechanics
Recruit email addresses
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Increase sales volume
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Customer loyalty
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Brand awareness
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Traffic Building
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Lead generation
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Niche marketing
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Emakina
recommendations
Search Engine Marketing
Games and Promotions
Loyalty programs
1-to-1 Marketing
Viral Marketing
Bannering
E-Mailings
Mini-sites
PR 2.0

16. Conclusions
Brand experience at the center…
Web 2.0
TV, radio
Events
Advertising
Offices,#
Point of Sales
Buzz# Mailings
word of mouth,
guerilla
Internet sites
Press, PR

17. Conclusions
…using the most appropriate media
Brochures
posters#
displays#
cards
Events
Video
Social networks
TV#
radio
Bannering
Direct mailing
Viral mechan E-DM
isms
Search Engines
Mini-sites

18. Conclusions
…but importantly: all stitched together
Brochures
posters#
displays#
cards
Events
Video #
Social networks
TV#
radio
Bannering
Direct mailing
Viral mechanisms
E-DM
Search Engines
PR 2.0
Mini-sites

19. Lunch
uy
M r Nice G
Look for the Emakina people and
challenge them to find a PR 2.0 solution
to your brand challenges

20. Thank you!
Any question?
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