The document discusses Toyota's plan to enter the low 4x2 vehicle market in Indonesia. It analyzes the status quo, including the growing demand for affordable vehicles and Toyota's lack of presence in the low segment. It then segments the market into young students, young professionals, and older people, targeting them in Java, Sumatra, and other regions. Toyota will launch three Avanza versions - standard, eco, and sport - priced between Rp. 100-150 million. It will use main dealers and promote the vehicles through various advertising tailored to each segment.