This document provides information about a communications agency in Indonesia called Fortune Indonesia. Some key points: - Fortune Indonesia is one of the top 5 agencies in Indonesia and the only listed advertising company on the Indonesia Stock Exchange. It has over 200 staff and $55 million in annual business turnover. - The agency has won several awards for its creative work, including bronze awards from Fortune Indonesia for direct promo marketing, small-scale ambience promo, and TV commercial craftmanship. - Fortune Indonesia works with a wide range of clients across various industries and provides integrated communications solutions including advertising, public relations, digital marketing, events, and more. - The agency has a portfolio of work showcasing campaigns

1. A Group of Communications

3. • One of the Top 5 Agencies
• The only listed advertising
company in IDX (Indonesia
Stock Exchange – Ticker
Name FORU)
today • 55 mio USD business
turnover /year
• More than 200 staff on board
• One stop integrated
communication company

4. Recognition of Passion

5. Fortune Indonesia in Citra Pariwara 2012
Bronze for Direct
Promo Marketing
Bronze for Small- scale
Ambience Promo

6. Fortune Indonesia in Pinasthika Award 2012
Most Creative Agency | Runner Up
Best Poster Craftmansihp | Bronze
Best Print Ad Craftmanship | Bronze
Best TVC Craftmanship | Bronze

7. DAKTARIN FOOT POWDER

8. SEMEN TIGA RODA
Double-click image to view the TVC
Bronze | TVC craftmanship

9. SLIM SPA
Print Ads
Citra Pariwara (Bronze)

10. LLUMAR
TVC Screen shot
London Festival (Finalist)
New York Festival (Finalist)

11. DUNIA FANTASI
TVC Screen shot
London International Awards (Finalist)

12. JOHNNY ANDREAN
Print Ad
Mobius Award

13. URBAN MEDIA
SINGING MANNEQUIN
Citra Pariwara (Silver)

14. Business Solution

15. Ken du!
In Fortune Indonesia, we believe that where there is a will, there is a way.
Anything is Kendu!

16. Fortune begins every project starting from a basic core idea, arrived at through careful
observation and analysis of facts and conditions.
television
exhibition
radio
POP newspapers
POS Advertising
Design magazine
on-line Co PR
l
Social mobile content
nt
ne
Marketing
en
an
t
Ch
retail communication TV program
TV Activation
Program
direct mail
merchandise
Event Communications
Marketing event
sports marketing Exhibition
loyalty Channeling
cinema
program
corporate telemarketing
outdoor launch
action
event
The word "CORE" itself evokes Fortune’s philosophy... ideas that are Connected, Organized, Robust and Effective.

18. Our Partners in sharing passion*
*non-exhaustive list of our clients, present & previous

19. Our Media Investment Capabilities

20. Fortune Indonesia Billing
2010 : Rp489.309.527.553,00
2011 : Rp505.625.250.158,00
Source:
Laporan Keuangan Konsolidasian As of31 December 2011
Audited by:
Kantor Akuntan Publik Kosasih, Nurdiyaman, Tjahyo & Rekan

21. Media Coverage
Fortune Media has wide range of media coverage. Our network including
some international, all national, and many local TV stations, newspapers,
magazines and OOH media (billboards & LCD TVs) as well.
TV Stations Newspaper Magazine
Including but not limited to Including but not limited to Including but not limited to

22. Digital Solution

26. Digital Tools

27. Digital Tools
How many people are talking What are they talking about?
about you / your brand?
Where do they talk about it? Are they positive or Negative

28. Our Advertising Portfolio

29. As the biggest bank in Indonesia, Bank Mandiri often get
trapped into the game created by competitors. Biggest
challenge is how to create a communication that projects
Bank mandiri’s own personality and project it across all
communication line.
What We Do:
We strengthen Bank Mandiri Personality and consistently
project it to create distinctive recognition

32. Overall Result
• Set up a new standard in reward for saving product (choose
your own reward)
• Total Third Party Funds significantly increase to 41% from IDR
277 trillion in Q1 2009 to IDR 312,9 trillion in Q1 2010.
• Total credit increase 14,2%
• Current account and saving increase 13,5%

33. “PAS“
Personal Accident Sinar Mas
Sinar Mas Insurance
launches a new Personal
Accident Insurance.
But instead of using
telemarketer agency to sell
the product (push),
they want to spend budget
on advertising and
expect people to call.
What we do:
We created “home
shopping” look-alike TVC
to interest target to call.

34. antisiPASi Season 1 & 2 | TV Programme

35. PAS | Billboard Series

36. PAS | Billboard

37. Campaign Result
• Average callers per day: 1.500 – 2.000 calls.
• Average up sale: 25%.
• Average calls on a week before Lebaran was so high
causing computer system temporary broke down.

38. Sinarmas Financial Checkup in Malls
| Billboard Series

39. Sinarmas Financial Checkup in Malls
| Poster Series

40. Sinarmas Financial
Checkup in Malls | Promo
Materials
Flier-stands
Standing Banner
Fliers

41. Honda Matic Scooter
• Honda is not the pioneer in the matic scooter segment
• Re-position not just for female – for unisex
• Projected become AHM backbone years to come
What we do:
• Authoritative – avoid get trapped in other’s game
• Set the new tone & manner
• Widening the gap with the competitor

45. Overall Result
• Honda Matic has taken the leadership in 2011.
• Matic category contributes 40% of total sales in 2009. Thus has become
the trump card to maintain the leadership ahead the competitor
• Started with Honda Vario, today Fortune is trusted to handle more Honda
accounts (AHM Oil, Honda Genuine Part, Honda Beat, Honda Blade, and
two more)
• The recent Honda Scoopy campaign has created long list of indent buyer.
It also create new category: “stylish motorcycle”

47. Our Events & Activation Portfolio

48. • Orlando based direct marketing company
• Operates in 120 countries
• 72 distributors in 50 cities in Indonesia
• Aproximately 40.000 sales forces in 2008
• No Advertising allowed
What we do:
• Since 30 second commercial is not allowed, we created “30
minutes” commercial through TV Program
• We don’t talk about the product, we talk about the user.

49. SheCAN! TV Program
(Season 1)

52. The new strategic approach for
expanding the sales force (teacher)

54. highlight
• Innovative approach
– Multimedia approach:
print, twitter & event
– Bring online to offline
• Strong stopping power
– People read 10 mins for
this ad

57. Recent Achievement
“It’s about changing life. We
have a valid mission, people are
passionate about it. Secondly I
think we have business model that
include putting together a
quality products that’s
differentiate with a selling
method we called a party. There’s
a party starting some where,
every 2 seconds & then the 3rd
ingredients is opportunity,
showing a woman how to change her
life .I’m so happy to say that we
just made a decision at the
executive committee, we’re in
Excalibur Sword as a symbol for “Country Of The Year”
more than a hundred countries,
PT Tupperware Indonesia has got 3 Excalibur swords
Indonesia we’re selected “Country
of the year for Tupperware.”
-Rick Goings, Chairman & CEO Tupperware
Brands Corporation

58. Campaign Result
• Country of The Year 2007 – 2011
• 380% achievement in 2011
• 190% achievement in 2009
• 180% achievement in 2008
• Best Marketing Public Relations Program 2012 (source: Mix Magazine)
• Indonesia’s Best Brand Award Award 2012 (source: SWA)
• Social Media Award 2012 (source: Digital Marketing, Frontier, and Marketing)
• TOP Brand Award 2011 (source: Marketing)
• Indonesia’s Most Fave Women Brand 2010
(source: Marketeers & Mark Plus Insight)

59. Daktarin Powder
• Problem:
Daktarin has high credibility as the fungal expert
through its previous campaign “daag jamur”, yet the
image is more to medication role.
role
• Challenge:
Expand the expertise into prevention role, and to
role
position Daktarin to become daily personal hygiene
product.
• Solution:
We educate target market about the earliest stage of
fungal development on foot by conducting an activation
roadshow titled “Antisipasi KEKI” (Keringat Kaki,
Sumber Jamur & Bakteri); testing people’s feet for
perspiration, giving product trials to show efficacy, and
provide pedicure service as crowd attraction.

61. Digital
Portfolio

63. Online Communities Social Media Twitter Buzzers &
Engagement Maintenance Bloggers Campaign
Microsite development
Online ad creative
development
Public figures
engagement
Online Community
Development
video promotion
in Youtube
Advergames Campaign Tracking
Development Twibbon campaign QR Code & Social Listening

64. Advergames Development & Contest Management

65. Social Media Maintenance

67. Achievement –
The Most Favorable Brands in Social Media
Award From Swa Magazine, March 2012

68. Achievement –
Rank 4 - The Best Marketing PR Campaign
Mix Magazine, Oct 2012

69. Mobile campaign
Online consultation
Daily Interaction
Mobile application
Development & maintenance Online Contest
Online banner ad
Offline Event- Online campaign Twitter Buzzers &
Integration Bloggers Campaign

70. Oriflame Indonesia Dare to Be Indonesia / Very me Indonesia
Social media management

71. Make over for winners
2 stages voting activities
Intensive interaction Amplification in
Social media members in social media
give recommendation traditional media
(youth magazine article)
Very Me / Dare To Be
Make Over Behind the scene video
Online Contest published in Youtube

72. Live streaming consultation

73. Mobile Application Development & Maintenance

74. Achievement –
The Most Favorable Brands in Social Media
Award From Swa Magazine, March 2012

75. Teasing Stage:
Create Online
Buzz
Reveal Stage:
Create Online
Amplification
Reveal Stage:
Integrate to Offline Activities
Burger King Chick’N Crisp
Launching Campaign Blue Tooth Spot

76. Pertamina-Rio GP3 Sponsorship
Online Design Contest in Kaskus

77. Contest Result
• Key Result Numbers:
– Number of Participants : 1.193 participants
– Number of Submitted Design : 1.541 designs
– Number of Postingsin Kaskus : 1.966 postings
• High awareness of Pertamina-Rio Haryanto sponsorship and
Rio Haryanto in online community
• A lot of positive tone comments from internet users
Pertamina-Rio GP3 Sponsorship
Online Design Contest in Kaskus

78. Online Monitoring
Content Distribution

79. TV program + Digital campaign integration (Microsite)

80. TV program + Digital campaign integration (Social Media)

81. Achievement –
Rank 2 - The Best Marketing PR Campaign
Mix Magazine, Oct 2012

82. Opportunity Hour 2012
Google Display Network Site
Microsite
SEM campaign
Banner Ads

83. Game & contest management + TV program integration

84. Contest Management (microsite development & maintenance)
& Social media maintenance

85. Daihatsu contest result
• Contest period: 21 May – 30 Sept. 2012
• Total entries: 14.000 board
• 105 Finalists are chosen
• Entry participants are fans from Daihatsu FB page and twitter
follower
• Media Support:
– Online banner ad
– Own Social Media content
– Print ad
– School to school event

86. Twitter Influencer Campaign
Blue Bird
Blackberry Application
Mobile Phone Campaign

87. Semen Tiga Roda
TVC Jingle Singing Contest
Contest Management &
Microsite Development

88. Rumahku dan Kenangan Indahnya
Photo & Writing Contest
Contest Management &
Microsite Development

89. Social Media Maintenance

90. Welcome to

91. Fortune displays simultaneity and agility
through its interconnected structure,
flexibility and professionalism

92. PT Fortune Indonesia, Tbk.
Gedung Galaktika
Jl. Harsono R.M. No. 2, Ragunan
Jakarta Selatan, 12550
Phone. +62 21 782 7989
Fax. +62 21 788 4722
www.fortuneindo.com