3. What is digital
display advertising?
A form of online advertising where an
advertiser’s message is shown on a
destination web page, generally set off in a
box at the top, in the middle or to one side
of the content of the page.
4. What is digital
display advertising?
Display advertising appears on web pages in
many forms, including web banners. These
banners can consist of static or animated
images, as well as interactive media that
may include audio and video elements.
7. The Humble Beginnings
AT&T
the first online advertiser (Oct 27, 1994)
Full (Standard) Banner
468*60 pixel
CPM ad sales model
(cost per M)
78% Click Through Rate