The document discusses Tinplate Company of India (TCIL), which produces tinplate used primarily for food and non-food packaging. It analyzes TCIL's market share and performance in key segments like edible oils, batteries, crowns, and processed foods. While TCIL has a large market share in edible oils, it faces competition from foreign and domestic producers. The document recommends TCIL focus on growing segments like batteries and processed foods to compete better. It provides forecasts and strategies for TCIL to improve customer satisfaction and market share.
The Tinplate Company Ltd. (TCIL) produces tinplate for edible oil cans, soft drink crowns, processed food, and batteries. It faces competition from imported secondary tinplate and other domestic producers. The edible oil segment represents the largest share of the tinplate market in India. Customer preferences, lack of standards enforcement, and import tariffs influence the competition in the tinplate industry.
This document discusses TCIL, an Indian tinplate manufacturing company. It operates in four key segments: edible oils, batteries, soft drink crowns, and processed foods. While it dominates the battery segment, it faces competition in other segments from foreign companies. The document analyzes TCIL's performance in each segment, customer satisfaction, market share, costs, and profits. It identifies weaknesses like low market share and customer satisfaction in some segments. The solution section recommends strategies for TCIL like decreasing prices in edible oils, strengthening its battery business, improving food safety perceptions, influencing key decision makers, signing long term contracts, and focusing on fewer segments to improve profits and market share.
ATLANTIC COMPUTER: A BUNDLE OF PRICING OPTIONS Akshay Jain
There are four main types of pricing strategies from which Atlantic Computers canchoose. First, Atlantic Computers could stay with the status quo and offer software tools for free. Second, it could choose competitive based pricing. Third it could choose from Cost-plus pricing. Finally, it could choose value-in use pricing.In addition to determining which pricing strategy to use, Atlantic
Tata Consultancy Services: Selling Certainty KukHwa Kim
TCS is adopting a new strategy called "Experience Certainty" to differentiate itself from competitors. This strategy focuses on reliably delivering high-quality IT services on time and on budget. While this strategy builds on TCS's strengths in technical expertise and cost-effectiveness, its ability to communicate and translate the concept of certainty globally is uncertain. The recommendation is to employ the current strategy with minor modifications to improve TCS's marketing and branding, in order to clearly communicate its value proposition and set the foundation to compete with global IT leaders.
Mortein Vaporizer: What lies beneath Brand Positioning?
Debasis Pradhan and Divya Agrawal
Hari Panda, the brand manager of Mortein Vaporizer, could not keep his
Measuring Effectiveness of Fevicol AdvertisementsImran Sayed
The document discusses the effectiveness of advertisements and their impact on consumer attitudes. It outlines the essentials of an effective ad, including importance of claims, believability, uniqueness, and repetition. The document also presents a model showing how positive feelings generated by an ad can directly and indirectly influence consumer attitudes towards both the ad and product.
This document discusses a case involving Culinarian Cookware considering a price promotion. Donald Janus, VP of Culinarian, and Victoria Brown, Senior Sales Manager, debate the effects. While Janus is concerned it may hurt the brand image, Victoria believes it will boost awareness. The document provides market details on cookware from 2002-2007 and Culinarian's product lines, competitors, sales patterns, and research findings. It poses two problems: whether to run a price promotion in 2007 and if so, which products and terms. It recommends running a promotion, citing past sales increases, and focusing on their professional line promoted through celebrity chefs to maintain brand value while boosting sales.
The Tinplate Company Ltd. (TCIL) produces tinplate for edible oil cans, soft drink crowns, processed food, and batteries. It faces competition from imported secondary tinplate and other domestic producers. The edible oil segment represents the largest share of the tinplate market in India. Customer preferences, lack of standards enforcement, and import tariffs influence the competition in the tinplate industry.
This document discusses TCIL, an Indian tinplate manufacturing company. It operates in four key segments: edible oils, batteries, soft drink crowns, and processed foods. While it dominates the battery segment, it faces competition in other segments from foreign companies. The document analyzes TCIL's performance in each segment, customer satisfaction, market share, costs, and profits. It identifies weaknesses like low market share and customer satisfaction in some segments. The solution section recommends strategies for TCIL like decreasing prices in edible oils, strengthening its battery business, improving food safety perceptions, influencing key decision makers, signing long term contracts, and focusing on fewer segments to improve profits and market share.
ATLANTIC COMPUTER: A BUNDLE OF PRICING OPTIONS Akshay Jain
There are four main types of pricing strategies from which Atlantic Computers canchoose. First, Atlantic Computers could stay with the status quo and offer software tools for free. Second, it could choose competitive based pricing. Third it could choose from Cost-plus pricing. Finally, it could choose value-in use pricing.In addition to determining which pricing strategy to use, Atlantic
Tata Consultancy Services: Selling Certainty KukHwa Kim
TCS is adopting a new strategy called "Experience Certainty" to differentiate itself from competitors. This strategy focuses on reliably delivering high-quality IT services on time and on budget. While this strategy builds on TCS's strengths in technical expertise and cost-effectiveness, its ability to communicate and translate the concept of certainty globally is uncertain. The recommendation is to employ the current strategy with minor modifications to improve TCS's marketing and branding, in order to clearly communicate its value proposition and set the foundation to compete with global IT leaders.
Mortein Vaporizer: What lies beneath Brand Positioning?
Debasis Pradhan and Divya Agrawal
Hari Panda, the brand manager of Mortein Vaporizer, could not keep his
Measuring Effectiveness of Fevicol AdvertisementsImran Sayed
The document discusses the effectiveness of advertisements and their impact on consumer attitudes. It outlines the essentials of an effective ad, including importance of claims, believability, uniqueness, and repetition. The document also presents a model showing how positive feelings generated by an ad can directly and indirectly influence consumer attitudes towards both the ad and product.
This document discusses a case involving Culinarian Cookware considering a price promotion. Donald Janus, VP of Culinarian, and Victoria Brown, Senior Sales Manager, debate the effects. While Janus is concerned it may hurt the brand image, Victoria believes it will boost awareness. The document provides market details on cookware from 2002-2007 and Culinarian's product lines, competitors, sales patterns, and research findings. It poses two problems: whether to run a price promotion in 2007 and if so, which products and terms. It recommends running a promotion, citing past sales increases, and focusing on their professional line promoted through celebrity chefs to maintain brand value while boosting sales.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
This document provides a summary of ITC Limited's marketing and business strategies. It discusses ITC's diversification into various business segments including FMCG products like cigarettes, foods, lifestyle retail, stationery, agarbattis, hotels, packaging, agri-business, and information technology. The summary highlights ITC's leadership in cigarettes and expansion into new categories like foods, apparel, and snacks. It also outlines ITC's initiatives in social responsibility and rural development programs in India.
ITC Ltd operates across multiple business segments including FMCG-Cigarettes, FMCG-Others, Hotels, Agri Business, Paperboards & Packaging, and Infotech. When analyzing these segments using the BCG Matrix:
- FMCG-Cigarettes is a cash cow with low growth and high market share.
- FMCG-Others, Hotels, Agri Business, and Paperboards & Packaging are stars with high growth and market share.
- ITC Infotech is a dog with low growth and market share.
Mortein case study mARKETING bRAND pOSITIONINGAnkit Sen
Mortein is a leading brand of mosquito repellents in India that uses vaporizers. It differentiates itself based on ruggedness, sophistication, and excitement. GoodKnight is its main competitor and positions itself based on sincerity, competence, and excitement across its product ranges. Mortein has an umbrella brand architecture and vaporizers are its flagship product line. It aims to grow its vaporizer market share and introduce more affordable battery-operated vaporizers to target rural customers. Mortein's product mix includes combo packs, refills, and different powered versions of its vaporizers. It expects continued growth in the electric insecticides market.
This presentation involves a detailed analysis of "The Springfield nor'easters:maximing revenues in minor leagues" and an appropriate pricing strategy for a breakeven in the first season.
The document analyzes the motorcycle industry and Ducati's position within it, discussing key segments, customers, technology, manufacturing, distribution channels, and competitors like Harley Davidson. It describes Ducati's turnaround under new leadership, focusing on improving products, engineering, and branding to grow market share beyond ultra-high performance bikes. Finally, it considers whether Ducati should expand into new segments like cruisers or maintain focus on its core high-performance brand and customers.
OSI Case - Outsourcing Infrastructure to Maximize Business ValueMatt Blair
This is a case recommendation that my team and I put together to explore the possibilities of outsourcing for this particular company. We measured risk and reward with various factors including financial forecasting, organizational change and overall business stability.
This document provides an overview of ITC Limited, an Indian conglomerate company. It discusses ITC's business divisions, vision, mission and diversified product categories. It then outlines the objectives and problems in ITC's sales and distribution management. Specifically, it notes a lack of training for distributors' salesmen and inefficient sales strategies have led to issues like poor product recall and low motivation among sales staff. The document further details ITC's sales hierarchy, recruitment process, training programs, compensation structure and performance evaluations. It maps out ITC's distribution channels and provides recommendations to improve sales management, such as enhancing training and incentivizing adding new outlets.
Culinarian Cookware case study analysisSaurabh Mhase
Culinarian Cookware is considering adopting a price promotion strategy but is unsure if it will be profitable. In 2004, an external study found price promotions had a negative impact on profits. However, the sales manager believes the 2004 campaign was successful. There is a dilemma around whether price promotions would help or hurt Culinarian's market share and profits. The case analyzes Culinarian's market position, previous promotion results, and makes recommendations around a new product line and limited price promotions to target different customer segments.
ITC Classmate is the leading stationery brand in India with a 20% market share. It entered the stationery market in 2002 through its Paperkraft brand and launched Classmate in 2003. Classmate targets students, educational institutes, and corporate employees across rural and urban India. Its marketing positions Classmate as recognizing and celebrating the uniqueness of every child. While Navneet and Bilt are its main competitors, Classmate differentiates through durable, high-quality products and cover designs. It promotes individuality through the tagline "You are one of a kind."
Tata Steel is an Indian steel company and subsidiary of Tata Group. It has manufacturing operations in 26 countries and employs around 80,500 people. Some key points:
- Tata Steel was established in 1907 and is headquartered in Mumbai, India. It acquired UK steelmaker Corus in 2007 in its largest international acquisition.
- It has an annual crude steel capacity of 25.3 million tonnes and is the 11th largest steel producer globally.
- The company's vision is to be a global benchmark in value creation and corporate citizenship through excellence of people, innovation, and conduct.
- Tata Steel has manufacturing facilities in India, Europe, Southeast Asia and produces a variety of
Titli is a children's magazine that is a market leader with 47% share. It targets younger children aged 6-12 with varied story sections, fun quizzes, and colorful pages. While it provides core entertainment through stories and cartoons, there is potential to augment the content with more educational materials and mature topics to attract older readers and reduce the magazine's high lapse rates among subscribers aged 11-14. The document analyzes Titli's target audience and competitors as well as strategies to expand its market reach and influence both children and parents.
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G's price stable, targeting rural and young consumers, and associating the brand with government initiatives.
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
Paint industry porters five force & pestel analysisRarichan Mathew
The document analyzes the paint industry in India. It discusses that the paint industry has grown at a CAGR of 17% over the past 7 years and was worth Rs. 26,040 crore in FY2012. Asian Paints has the largest market share of 49% in India. The document also outlines the major players in the industry, key factors influencing the industry according to PESTEL and Porter's Five Forces analysis, and future prospects of growth in the decorative paints segment.
Nucor is considering building a new steel mill. The CEO is concerned about committing to the project given resource constraints and whether CSP technology will remain viable long-term. An analysis of Nucor's strengths in administration, employee relations and operations was presented. Weaknesses, opportunities, and threats in the US steel market were also reviewed. Nucor will decide on the project based on criteria requiring 100% commitment of previous capital, 25% ROA within 5 years, and maintaining debt-equity below 30%.
Dominion Motors faces a challenge from an engineering report that could reduce demand for their motors. Their alternatives are to lower prices on a larger motor, reengineer smaller motors to higher torque, or build a new smaller motor. Building a new 5 HP motor allows them to be prepared if the report is accepted while avoiding actions that acknowledge the report prematurely. They will also lobby regulators and the engineer conducting the report to delay its impact and independently verify its findings.
Transactional customers currently make up 25% of A/S's sales. Express could impact A/S in two scenarios: optimistic where all 25% of transactional customers switch to Express, and pessimistic where all transactional (25%) and some relationship (40%) customers switch. This would lead to declines in total sales of 42.1% in the optimistic scenario and 82% in the pessimistic scenario. A/S's suppliers may try to undercut A/S's margins by lowering prices for products on Express. However, suppliers would lose control over demand generation without A/S's sales team. Overall, Express poses more threats as a competitor than opportunities for A/S due to potential loss of customers
The Italian olive oil industry is dominated by small, family-owned producers and has experienced steady growth in production over the past decade. Italy has competitive advantages for olive oil production due to favorable climate conditions and cultural traditions, and the government supports the industry through regulations and subsidies. The industry faces competition from other olive oil producing countries but benefits from strong supporting industries and demand for its high quality and certified products.
TCIL's factor conditions for producing tinplate were moderate. In 1997, it established a new cold rolling facility along with access to raw materials from a sister company, allowing for an uninterrupted supply. Related and supporting industries were fully capitalized as global manufacturers entered India's tinplate market aggressively after customs lowered. There was huge demand for tinplate globally, with food packaging making up 94% of India's tinplate demand. TCIL's strategy focused on higher priced, higher quality products targeted at multiple market segments. The government is not discussed in detail, but liberalization lowered tariffs allowing foreign entry while lack of enforcement allowed substandard tinplate use.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
This document provides a summary of ITC Limited's marketing and business strategies. It discusses ITC's diversification into various business segments including FMCG products like cigarettes, foods, lifestyle retail, stationery, agarbattis, hotels, packaging, agri-business, and information technology. The summary highlights ITC's leadership in cigarettes and expansion into new categories like foods, apparel, and snacks. It also outlines ITC's initiatives in social responsibility and rural development programs in India.
ITC Ltd operates across multiple business segments including FMCG-Cigarettes, FMCG-Others, Hotels, Agri Business, Paperboards & Packaging, and Infotech. When analyzing these segments using the BCG Matrix:
- FMCG-Cigarettes is a cash cow with low growth and high market share.
- FMCG-Others, Hotels, Agri Business, and Paperboards & Packaging are stars with high growth and market share.
- ITC Infotech is a dog with low growth and market share.
Mortein case study mARKETING bRAND pOSITIONINGAnkit Sen
Mortein is a leading brand of mosquito repellents in India that uses vaporizers. It differentiates itself based on ruggedness, sophistication, and excitement. GoodKnight is its main competitor and positions itself based on sincerity, competence, and excitement across its product ranges. Mortein has an umbrella brand architecture and vaporizers are its flagship product line. It aims to grow its vaporizer market share and introduce more affordable battery-operated vaporizers to target rural customers. Mortein's product mix includes combo packs, refills, and different powered versions of its vaporizers. It expects continued growth in the electric insecticides market.
This presentation involves a detailed analysis of "The Springfield nor'easters:maximing revenues in minor leagues" and an appropriate pricing strategy for a breakeven in the first season.
The document analyzes the motorcycle industry and Ducati's position within it, discussing key segments, customers, technology, manufacturing, distribution channels, and competitors like Harley Davidson. It describes Ducati's turnaround under new leadership, focusing on improving products, engineering, and branding to grow market share beyond ultra-high performance bikes. Finally, it considers whether Ducati should expand into new segments like cruisers or maintain focus on its core high-performance brand and customers.
OSI Case - Outsourcing Infrastructure to Maximize Business ValueMatt Blair
This is a case recommendation that my team and I put together to explore the possibilities of outsourcing for this particular company. We measured risk and reward with various factors including financial forecasting, organizational change and overall business stability.
This document provides an overview of ITC Limited, an Indian conglomerate company. It discusses ITC's business divisions, vision, mission and diversified product categories. It then outlines the objectives and problems in ITC's sales and distribution management. Specifically, it notes a lack of training for distributors' salesmen and inefficient sales strategies have led to issues like poor product recall and low motivation among sales staff. The document further details ITC's sales hierarchy, recruitment process, training programs, compensation structure and performance evaluations. It maps out ITC's distribution channels and provides recommendations to improve sales management, such as enhancing training and incentivizing adding new outlets.
Culinarian Cookware case study analysisSaurabh Mhase
Culinarian Cookware is considering adopting a price promotion strategy but is unsure if it will be profitable. In 2004, an external study found price promotions had a negative impact on profits. However, the sales manager believes the 2004 campaign was successful. There is a dilemma around whether price promotions would help or hurt Culinarian's market share and profits. The case analyzes Culinarian's market position, previous promotion results, and makes recommendations around a new product line and limited price promotions to target different customer segments.
ITC Classmate is the leading stationery brand in India with a 20% market share. It entered the stationery market in 2002 through its Paperkraft brand and launched Classmate in 2003. Classmate targets students, educational institutes, and corporate employees across rural and urban India. Its marketing positions Classmate as recognizing and celebrating the uniqueness of every child. While Navneet and Bilt are its main competitors, Classmate differentiates through durable, high-quality products and cover designs. It promotes individuality through the tagline "You are one of a kind."
Tata Steel is an Indian steel company and subsidiary of Tata Group. It has manufacturing operations in 26 countries and employs around 80,500 people. Some key points:
- Tata Steel was established in 1907 and is headquartered in Mumbai, India. It acquired UK steelmaker Corus in 2007 in its largest international acquisition.
- It has an annual crude steel capacity of 25.3 million tonnes and is the 11th largest steel producer globally.
- The company's vision is to be a global benchmark in value creation and corporate citizenship through excellence of people, innovation, and conduct.
- Tata Steel has manufacturing facilities in India, Europe, Southeast Asia and produces a variety of
Titli is a children's magazine that is a market leader with 47% share. It targets younger children aged 6-12 with varied story sections, fun quizzes, and colorful pages. While it provides core entertainment through stories and cartoons, there is potential to augment the content with more educational materials and mature topics to attract older readers and reduce the magazine's high lapse rates among subscribers aged 11-14. The document analyzes Titli's target audience and competitors as well as strategies to expand its market reach and influence both children and parents.
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G's price stable, targeting rural and young consumers, and associating the brand with government initiatives.
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
Paint industry porters five force & pestel analysisRarichan Mathew
The document analyzes the paint industry in India. It discusses that the paint industry has grown at a CAGR of 17% over the past 7 years and was worth Rs. 26,040 crore in FY2012. Asian Paints has the largest market share of 49% in India. The document also outlines the major players in the industry, key factors influencing the industry according to PESTEL and Porter's Five Forces analysis, and future prospects of growth in the decorative paints segment.
Nucor is considering building a new steel mill. The CEO is concerned about committing to the project given resource constraints and whether CSP technology will remain viable long-term. An analysis of Nucor's strengths in administration, employee relations and operations was presented. Weaknesses, opportunities, and threats in the US steel market were also reviewed. Nucor will decide on the project based on criteria requiring 100% commitment of previous capital, 25% ROA within 5 years, and maintaining debt-equity below 30%.
Dominion Motors faces a challenge from an engineering report that could reduce demand for their motors. Their alternatives are to lower prices on a larger motor, reengineer smaller motors to higher torque, or build a new smaller motor. Building a new 5 HP motor allows them to be prepared if the report is accepted while avoiding actions that acknowledge the report prematurely. They will also lobby regulators and the engineer conducting the report to delay its impact and independently verify its findings.
Transactional customers currently make up 25% of A/S's sales. Express could impact A/S in two scenarios: optimistic where all 25% of transactional customers switch to Express, and pessimistic where all transactional (25%) and some relationship (40%) customers switch. This would lead to declines in total sales of 42.1% in the optimistic scenario and 82% in the pessimistic scenario. A/S's suppliers may try to undercut A/S's margins by lowering prices for products on Express. However, suppliers would lose control over demand generation without A/S's sales team. Overall, Express poses more threats as a competitor than opportunities for A/S due to potential loss of customers
The Italian olive oil industry is dominated by small, family-owned producers and has experienced steady growth in production over the past decade. Italy has competitive advantages for olive oil production due to favorable climate conditions and cultural traditions, and the government supports the industry through regulations and subsidies. The industry faces competition from other olive oil producing countries but benefits from strong supporting industries and demand for its high quality and certified products.
TCIL's factor conditions for producing tinplate were moderate. In 1997, it established a new cold rolling facility along with access to raw materials from a sister company, allowing for an uninterrupted supply. Related and supporting industries were fully capitalized as global manufacturers entered India's tinplate market aggressively after customs lowered. There was huge demand for tinplate globally, with food packaging making up 94% of India's tinplate demand. TCIL's strategy focused on higher priced, higher quality products targeted at multiple market segments. The government is not discussed in detail, but liberalization lowered tariffs allowing foreign entry while lack of enforcement allowed substandard tinplate use.
The Indian edible oil industry is the fourth largest in the world. India produces around 25 million tons of oilseeds annually but still imports around half of its edible oil needs. Common oils produced in India include groundnut, mustard, soybean, and coconut. Olive oil consumption is also growing in India for health reasons. The edible oil industry contributes significantly to India's economy and agriculture. However, India still needs to increase domestic oilseed production and decrease its reliance on imports to meet growing demand.
Brief details of oil refining,oil products and pricing #oil #refining. It is a part of Oil Management. Interested people can gather knowledge from this PPT
Gino SA faces a decision about whether to grant direct purchasing status to Feima, bypassing its distributor Jinghua. There are 3 options:
1) Deny Feima's request to preserve distributor relationships but risk losing Feima as a customer.
2) Approve Feima's request for its industrial segment only, maintaining relationships while gaining industrial sales.
3) Grant Feima full OEM status, achieving goals but destroying the relationship with major distributor Jinghua.
Gino SA is a large burner manufacturer based in France that is analyzing opportunities in the growing Chinese market. It currently sells burners through three distributors in China - Jinghua, FUNG's, and Wayip. Feima, a major boiler company, has offered to purchase burners directly from Gino in an OEM deal. While this could help Gino penetrate the lucrative industrial segment, it risks losing its main distributor Jinghua. Gino must decide whether to accept the OEM deal, risking its relationship with Jinghua, or turn it down and miss an opportunity to grow its industrial sales. The best option may be a "middle way" that satisfies both Feima
1) Collusion between businesses aims to maximize joint profits by restricting output and fixing higher prices. This lowers costs from competition but reduces uncertainty.
2) When there are a few dominant firms in an oligopoly, they can engage in restrictive practices like price fixing through cooperation. This allows them to set prices above costs for higher profits.
3) Price fixing cartels are more likely to form when industries have weak regulation, communication between firms is good, and products are standardized, making coordination easier. However, cartels are unstable due to incentives for some firms to cheat and overproduce.
The document provides an overview of the oil industry, including its structure and operations. It describes the upstream and downstream sectors, with upstream involving exploration and production of crude oil and downstream comprising refining, distribution, and sales of oil products. It also discusses factors that influence global and EU demand for oil, the major global oil suppliers, crude oil and products markets, refining processes, distribution channels, and types of companies involved in different segments of the industry.
India’s Unique Sources of Fuel for Electricity and Transportation adoniaanastas
This document summarizes a presentation on potential business models for using bio-oils from oil seeds like Pongamia and Jatropha for electricity generation and transportation fuels in India. Three potential business models are discussed: 1) rural electricity service cooperatives using small generators, 2) industrial scale power production, and 3) industrial biodiesel production. Challenges include high upfront costs, ensuring reliable seed supply, and competition for land. The document concludes certain models like rural power and backup industrial power show promise, and recommends policies to encourage large-scale cultivation through partnerships with farmers.
This document discusses oil free bakeries using fluoropolymer coated bakeware. It introduces presenters from Mackies Asia Pacific and Australian Surface Treatment. It describes how fluoropolymer coatings can completely eliminate the need for greasing in bakeries, improving hygiene, productivity, and bread quality. Fluoropolymer coatings are highlighted as the best option compared to oils and silicones, providing benefits such as non-stick properties, heat resistance, and chemical resistance. Case studies show potential cost savings from labor reduction and less waste. The key to achieving these benefits is using the right fluoropolymer for the product and bakeware, with proper application and handling.
This document proposes a project for a cashew nut processing unit. It provides details on the scope, market opportunity, implementation requirements, manufacturing process, project costs, means of finance, equipment needs, cashew varieties, process flow diagrams, by-products, growth strategy, and investor exit strategy. The key points are that the proposed plant would have an annual capacity of 300,000 kg of raw cashews, cost around 9.2 crore rupees to set up, generate 35-40% returns on investment, create local employment, and have potential for exporting by-products like cashew nut shell liquid.
The Indian FMCG market is set to treble from $25 billion in 2008-09 to $74 billion in 2018. The document discusses Emami's brands and financial performance. It provides an agenda for the GPRV analysis, valuation using market multiples and DCF, estimating synergies, and determining a fair acquisition price for Emami. Fund raising plans are also proposed.
"India's Demand Supply of Edible Oils with Special Reference to Scope for Sustainable Palm Oil in India" - Dr. B. V. Mehta, 17th February at Jakarta, Indonesia
6. Mr. Rakesh Trivedi.presen.sep19.indo.pptxRakeshKTrivedi
This document discusses emerging research, technology, and future opportunities for palm oil-based industrial products and derivatives in India. It provides profiles of the Oil Technologist Association of India (OTAI) and Harcourt Butler Technical University (HBTU), where the speaker is a professor. The presentation roadmap covers topics like the Indian economy, agriculture, oilseed sector, edible oil consumption and imports, food and industrial applications of palm oil, demand growth projections, and oil palm production in India. It discusses India's rising demand for edible oils driven by economic and population growth. Palm oil represents a major portion of India's edible oil imports due to its cost-effectiveness. The document outlines opportunities for increasing palm oil usage
The document discusses issues facing Definitesurance, an insurance broker in Indonesia, including declining market share and income due to increased competition from other brokers. It analyzes the status quo of the insurance industry in Indonesia and Definitesurance specifically. To address challenges, solutions proposed include creating a distinctive brand image through education and loyalty campaigns, training employees to improve skills, and expanding to new cities and insurance products to increase market reach.
Pillsbury cookie sales in Canada have been flat in recent years, with household penetration falling. The document analyzes Pillsbury's current positioning and market share. It suggests exploring new market segments and implementing a marketing strategy focused on product innovation, maintaining price levels, leveraging existing distribution channels, and launching promotional campaigns through new advertisements, community events, and contests to boost sales volumes and household reach.
1. The document outlines the marketing strategies and theories of an Indonesian tea company called Sosro from 1940-1999. It discusses their product expansion, market penetration, acquisitions, and new product launches over the decades.
2. Key aspects of their strategy included establishing tea processing plants and companies, expanding production and distribution locations across Indonesia, and distributing their tea products to street vendors and over 600,000 outlets nationally.
3. The company grew to control 90% of the tea market in Indonesia and expanded into other sectors by acquiring shares in hotels. They continuously launched new tea products and flavors and used cobranding strategies with restaurants in 1999.
South Beauty Group is a Chinese restaurant chain that began in 2000 with 2 restaurants in Beijing. By 2007, it had expanded to 19 restaurants across several Chinese cities. The group saw annual revenue growth of around 55% as it pursued an aggressive expansion strategy. However, with hundreds of menu items and quality relying on individual chefs, standardization was a challenge. The group was considering moving from a single-restaurant model to a centralized management structure to boost synergies and control quality. It also planned to explore new business lines like airline catering and retail food supply.
Saxonville is a 70-year-old sausage company that produces a variety of pork sausage products. Their Italian sausage brand Vivio has been growing at 15% annually but is only available in 16% of supermarkets. To expand nationally, Saxonville forms a task force to research positioning concepts and select the ideal name. They find that positioning focused on "Clever Cooking" gains more purchase intent than "Family Connection." Ann Banks decides to stick with the Vivio name and promote it as enabling creative meals prepared in minutes.
The document describes the 7-day orientation process for new employees at The Ritz-Carlton Hotel. Over the 7 days, employees are introduced to departments, service philosophy, grooming standards, and trained on procedures. They learn technical skills for their jobs and how to handle difficult customer situations. While some feel the training is too short, changing the established worldwide process could be risky for maintaining standards. Instead, maximizing on-the-job training after the initial period may better prepare employees.
The document discusses Operation Lighthouse, a project by Population Services International (PSI) to reduce HIV prevalence in India's major port communities through targeted behavior change communication programs focused on high-risk groups like sex workers and port workers. PSI conducted research to understand risk perceptions and barriers to condom use before developing a mass media campaign centered around the fictional character Balbir Pasha, who was portrayed in various risky sexual situations to educate people about HIV/AIDS prevention.
In 1996, cellular penetration in Italy had reached 7.5% with Omnitel aiming to gain market share as a new entrant. Analysis of customer segments showed that prospects and current users valued service quality and cost, with prospects having negative perceptions of brands focused on peak pricing. Omnitel's Libero plan targeted prospects by offering no monthly fee and usage-based pricing to meet needs around service, cost, and flexibility.
Verizon implemented a Human Resources Balanced Scorecard to address high employee and customer turnover. The Balanced Scorecard measures performance across financial, customer, operations, and strategic perspectives. It includes leading and lagging indicators linked to company strategy. Measures are weighted and targets are set to calculate summary quantitative results. The Balanced Scorecard was communicated throughout the company and linked data allowed drilling down into performance drivers. Linking non-financial measures to financial outcomes showed improved engagement, service, and financial benefits from reducing separation and absence rates. Compensation was also linked to balanced scorecard results.
Executive remuneration at reckit benckinser plcJoseph Enrico
1. Reckitt Benckinser plc was formed in 1999 through the merger of Benckinser N.V. and Reckitt & Colman plc. By 2002, it had total sales of 3.5 billion pounds and operated in 180 countries through 50 manufacturing facilities.
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1. TINPLATE COMPANY OF
INDIA – NEED FOR A
CONCEPTUAL FOCUS
Syndicate 5 :
Ria Agustriana
29111321 Agung
Mahendra 29111324
Rangga Tri Raeros
29111314
Joseph Enrico
29111349
Karina Soedjati
29111309
2. Company Overview
• Established in 1992
• Produce tinplate
• Using Tin Mill Black Plate (TMBP) for raw material
• Jointly held by three companies
• Burmah Shell
• Shaw Wallace
• Tata Steel
• 1997 TCIL establish a new cold rolling facility
• TCIL supplied tinplate to manufacturers in four major segments :
• Edible oil cans
• Soft drink crowns
• Processed food
• Batteries
3. Tinplate product and Classification
• Tinplate is a low carbon steel
• Used primarily for packaging for any food or non-food
Prime Grade Tinplate Secondary Grade Tinplate
• Free from any visual defects • Banned for food packaging in a few
countries (carcinogenic)
• Used for food packaging • Used for non-food
• The customer had high-speed • Unsuitable for battery jacket
can-making equipment
Classification
4. Tinplate product Competition
• Compete with other materials
• Plastic
• PET (polyethylene terephthalate)
• Aluminum
• Black plate
• Tetra Pak
• Paper
• Foreign Tinplate Company
• Fritz
• Sukai
• TMN
• Domestic Tinplate Company
• SAIL
• SAIL did not compete directly with TCIL in any segment
5. Tinplate product Market
Tinplate market was 210,000 metric tons / annum
The domestic industry installed capacity of 240,000 metrics
tons / annum
TCIL production
TCIL produce about 60,000 metric tons / annum
SAIL production
imported tinplate
SAIL produce about 20,000 metric tons / annum
Both producers operated much below their installed capacity
6. Tinplate product Market
Market Size = 210,000 Metric tons (MT)
6% The market size is
dominant by Food
sector with 94%
Non-food sector
Food sector
94%
Consumption of Tinplate
1%
7% 5%
Almost ¾ 17% Edible Oil
consumption of Processed Food
Tinplate were used for Crown
70%
Edible Oil Battery
Miscellaneus
7. Growth of Tinplate in Specific Segment 1993 to 1997
(in percentage) (from exhibit 4)
25
20
15
10
5
0
1993 1994 1995 1996 1997
Battery Edible Oil Crown Precessed Food
• Battery segment is in the growing stage
• Edible Oil segment decreased slowly each year
• Crown segment is steadily increase every year
• Processed food segment having a slight increase
9. Market Characteristics
• Edible Oils
• Bought directly by the edible oil manufacturers
• The consumers bought in loose quantities
• The products were not branded and highly price sensitive
• Competition was largely from unorganized companies and
SAIL
• Unorganized and small companies tended to use prohibited
imported tinplate
• Consumers were unaware of the negative consequences of
using secondary tinplate as packaging material for food
products
• Manufacturers are willing to waive the required specification
10. Market Characteristics
• Soft Drink Crowns
• Indian soft drink industry were dominated by
Coca-Cola and Pepsi
• These brands demanded high standard crowns
• The manufacturers puchased their requirements
from foreign companies such as Fritz, Sukai, and
TMN
• Changing and sensitive needs of customers
11. Market Characteristics
Battery
• Required high standard of tinplate quality
• 90% of the tinplate were bought from foreign companies
• High profitability
• Changing and sensitive needs of customers
Processed Food
• Nestle and Brooke Bond bought 22% of their cans from
TCIL
• The majority was owned by foreign companies
• Changing and sensitive needs of customers
12. Imported Product
• The secondary grade being imported under the low customs
tariff with a large portion
• Usage of non food grade tinplate for food packaging in India
• Consumers were unaware of the negative consequences of
non-food grade tinplate.
• India’s low literacy level
13. Imported Product
CUSTOMS DUTY STRUCTURE ON TINPLATE IMPORTS (in percentage)
(from exhibit 1a)
120%
100%
80%
60%
40%
20%
0%
92-93 93-94 94-95 95-96 96-97
Tinplate Prime Tinplate Secondaries
14. Imported Product
PRIME AND SECONDARY TINPLATE IMPORT (MT = in metric tons)
(from exhibit 1b)
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
92-93 93-94 94-95 95-96 96-97 97-98 98-99
Tinplate Prime Tinplate Secondaried
15. TCIL and the Buying Behavior
• TCIL was caught between the highly price sensitive lower-end
customer and the high-service expectations of the high-end
customers
• The high-end customers have more favorable perception of
foreign companies
• TCIL wasn’t capable of responding to the changing and
sensitive needs of customers
16. Distribution and Promotion
• TCIL factory in Jamshedpur India
• Distributed its products through a network of 15 agents
throughout the country
• Personal selling was the dominant promotion method used by
all companies in all segment.
17. Customer Satisfaction
(from exhibit 3)
Product
parameter TCIL FRITZ SUKAI Average Battery :
Temper 2 5 4 3.6 For all parameter
Size 2 5 5 4 except price, TCIL had
Dimension 2 5 5 4
the lowest score
Battery Productivity 3 5 4 4
Service 3 4 3 3.3 compared to its two
Price 5 4 4 4.3 competitors
Delivery 3 5 5 4.3
Total Score 20 33 30 27.6
Product
parameter TCIL SAIL Unorganized Average
Edible Oil :
Price 3 4 5 4 In this segment TCIL
Edible Oil
Brightness 5 4 2 3.6 has the highest
Delivery 5 3 2 3.3 score, but the
Service 5 3 2 3.3
Total Score 18 14 11 14.3 competitors had
better price
18. Customer Satisfaction
Product Soft Drink :
parameter TCIL FRITZ SUKAI Average
Size 2 5 5 4 TCIL is worse than the
Soft Dimensional 2 5 5 4 competitors in all
Drink Price 3 5 5 4.3 parameter except
Crowns Delivery 5 4 4 4.3
delivery
Temper 3 5 5 4.3
Total Score 15 24 24 21
Product parameter TCIL TMN SUKAI Average Processed Food :
Delivery 5 4 4 4.3 TCIL’s delivery and
Lacquer adhesion 4 5 4 4.3
Processed
Temper 3 5 4 4
price is better than its
Food competitors, but
Price 5 4 4 4.3
Dimensional 3 5 4 4 overall TMN has the
Total Score 20 23 20 21 highest score
19. TCIL’s Costs by Segment
(from exhibit 6a)
TCIL'S COSTS BY SEGMENT
35,000
30,000
25,000
20,000
Axis Title
15,000
10,000
5,000
0
Battery Edible Oil Crown Processed Food
Total Cost 29,450 22,900 26,950 28,200
Profit 6,000 3,000 3,000 5,500
20. Selling Prices of TCIL and Competitors
(in Indian Rupees per metric ton)
(from exhibit 6a)
50000
45000
40000
35000
30000
TCIL
SAIL
25000
FRITZ
20000 SUKAI
TMN
15000
10000
5000
0
Crowns Battery Processed foods Edible oil
21. Standard Required for The
Food Sector
Mandatory to use prime tinplate
Free form defects food products no become carcinogenic
Can manufacturers for national brands followed BIS
Small scale manufacturer may not follow standard because of
price consideration
The lack of mechanism to monitor the standard of the tinplate
encouraged the use of secondary tinplate for food packaging
22. Buying Influences in Tinplate Purchases
(from exhibit 7)
Buying Centre Influences
Purchaser Decision-maker Influences User
Battery Purchaser CEO Production/ Production/
Marketing/ Quality Control
R&D
Edible Oil Purchaser/ CEO/ owner of the Middleman/ Production/
owner of the edible oil/ vanaspati Marketing Quality Control
edible oil/ company
vanaspati
company
Crown Purchaser CEO Production/ Production/
Marketing/ Quality Control
Quality Control
Processed Purchaser/ CEO/ owner of the Marketing/ Production/
Food owner of the company Packaging Quality Control/
company division/ Packaging
Production/ division
Quality Control
23. The Problem
• Should it continue in the edible oil segment?
• How TCIL compete with foreign companies?
• What strategies can TCIL formulate based on organizational
buying behavior concept?
24. Threats, Opportunities and Its
Implications in the Tinplate Industry
(from exhibit 2)
Threats Implications
Lowering of customs tariff Global tinplate manufacturers compete aggresively
Household units Demand for smaller packaging with increased
becoming smaller buying frequency (tinplate manufacturers rely
heavily on bulk container units)
Regulating standards Widespread use of defective tinplate
lacking enforcement
Opportunity trends Implications
Growth in the hotel industry Sustained demand for bulk packs
Political climate showing signs of Survival of strongly focused, customer-
continuity in policies towards oriented companies
industries
High industrial growth (9%) Increased demand for branded/packed
products, the driving force would continue
to remain buoyant
25. SWOT Analysis
Strength Weakness
• The highest score of customer • Other segment like battery, soft drink
satisfaction in Edible Oil segment crown and processed food has the
• Capable to cater to the technical lowest score in customer satisfaction
requirements of the customer • Operated much below their installed
• High production capacity capacity
• Wasn’t capable of responding to the
changing and sensitive needs of
customers
Threat Opportunities
• Compete with other tinplate producer • Food sector is the biggest market size
and other company product of tinplate especially in Edible Oil
• The secondary tinplate grade being • Processed food is the second
imported in a large portion profitability segment and it’s only
• Edible Oil segment decreased slowly compete with 1 competitor
each year and highly price sensitive • Battery segment is in growing rapidly
• Lack of tinplate standard control and has high profitability
26. Solution
• TCIL should continue in Edible Oil segment although it had the
smallest profitability and decreasing growth, but it had the
biggest market percentage, TCIL share in this segment is quite
large, and TCIL’s customer satisfaction in this segment is higher
than its competitors.
• Recommendation for edible oil segment:
make smaller package for consumers
communicate the danger of using secondary tinplate for food
packaging
minimize cost and reduce the price to gain more customers
influence the influencer which is the middleman/marketing to
choose TCIL’s tinplate
27. Solution
• To compete with foreign company TCIL should choose processed
food segment, because it already had 22% share and only had 1
competitor which is TMN, also has a high profitability
• Battery segment also has a good prospect because of the high
growth and the highest profitability
• Recommendation for processed food and battery segment:
improve the quality based on product parameter to increase
customer satisfaction
improve the ability of responding to the changing and sensitive
needs of customers
influence the influencer which is the Marketing/Packaging
division/Production/Quality Control for processed foods segment
and Production/ Marketing/ R&D for battery segment to choose
TCIL’s tinplate