Here is an ad for Nike, notice the bottom of the bench is missing, that is because they are encouraging you to keep running. Again it is a very simple ad but powerful at the same time. In outdoor advertising, simplicity sparks amusement and surprise. Next is an ad for Kit Kat. Isn’t this much more interesting than just putting the Kit Kat logo? And then we have an ad for Denver Water, “Use only what you need”. This ad definitely stands apart from the rest.
Here we have an ad for Pantene, the hand rails act as someone’s hair. Then we have an ad made during the Fifa World Cup. Imagine if you were on that street, wouldn’t you want to sit in that bus shelter, I know I would. And here is an ad for L.A Fitness, and it is exactly for that purpose, for people to take pictures pretending to lift the weights. It promotes the product in a fun way.
Here is a camera ad, one of the parking guides are being used as the lens for a camera. And here is an example of beach advertising by McDonalds.
Here we have a couple of more fun ads.
So what’s next in the world of creative advertising? More digital. In an article in the Economist, it states the falling price and improving quality of flat-screen displays mean that static posters printed on paper are being replaced by snazzy digital commercials with moving pictures, sound and sometimes interactive features. So Times Square is a good look into the future.
ADVERTISING SIMPLY MEANS A WAY OF COMMUNICATION THAT REACHES ALL TYPES OF SECTOR. IT PROVIDES INFORMATION AND CREATES AWARENESS AMONG PEOPLE RELATING TO A PRODUCT ETC. DEFINITION A paid announcement as of good for sale in newspaper or magazines on radio or Television. A public notice especially in print.
INTERNET TELEVISION NEWSPAPER MOBILE PHONES RADIO MEDIA PAMPLATES BANNERS OR HOARDINGS
MOST OF THE PEOPLE HAVE STARTED USING INTERNET AS IT IS A FAST COMMUNICATION PROCESS IT IS AN ADVANTAGE AS WELL AS DISADVANTAGE ADVANTAGE – EDUCATIONAL SECTOR DISADVANTAGE –NON EDUCATIONAL SECTOR
THIS IS A FASTER MEAN OF COMMUNICATION AS EACH EVERY PERSON HAS A TELEVISION AT HIS/HER PLACE PEOPLE LIKE WATCHING ADVERTISEMENTS AS THEY ARE SHORT,SWEET, SIMPLE AND ATTRACTIVE ADVANTAGE-AWARNESS ABOUT A RELATED PRODUCT ,SUBJECT OR THING CAN BE KNOWN DISADVANTAGE-IT CAN EVEN SPOIL THE UPCOMING GENERATION
IT IS THE FASTEST MEAN OF COMMUNICATION EACH AND EVERY SECTOR CAN AFFORD TO BUY AND READ ADVANTAGE-IT PROVIDES LOT OF INFORMATION HAPPENING ALL AROUND THE WORLD AND AVAILABLE IN DIFFERENT LANGUAGES DISADVANTAGE-SHOPKEEPER TAKES NEWSPAPER JUST TO WRAP THE PRODUCTS AND GIVE THE CONSUMER
IT CAN EVEN TO BACKWARD CLASSES AS THEY CANNOT AFFORD TO BUY MOBILE PHONES ,NET CONNECTION WITH COMPUTER,TELEVISION
THIS IS ALSO AN FASTEST MEAN OF COMMUNICATION ADVERTISEMENT CAN REACH PEOPLE ANYWHERE AROUND THE WORLD
•TO DIFFRENTIATE THEIR PRODUCT FROM OTHERS. •TO COMMUNICATE THEIR PRODUCT INFORMATION. •TO URGE PRODUCT USE.•TO EXPAND THE PRODUCT THROUGH DISTRIBUTION. •TO INCREASE BRAND PREFERENCE AND LOYALTY. •TO REDUCE OVERALL SALES COST. •CREATE NEW BRANDS.
To differentiate the product from their competitors GARNIER FRUCTICS
To communicate product information PONDS AGE MIRACLE
complete a marketing analysis. develop an advertising plan. prepare a creative strategy. create advertising executions. develop and implement a media plan. handle billing and payments. integrate other marketing communications.
Full Service Agencies A full service ad agency is one that provides a range of marketing services. A full services agency provides services that are directly related to advertising such as copywriting, artwork, production of ads, media planning etc. It also provides such services in respect of pricing, distribution, packaging, product design etc.
A modular agency is a full service agency that sells its services on a piece meal basis. Thus an advertiser may commission an agency’s creative department to develop an ad campaign while obtaining other agency services elsewhere. Or, an advertiser may hire an agencies media department to plan and execute a program for advertising that another agency has developed. Fees are charged for actual work undertaken.
Those companies, which prefer to have closer control over advertising, have their own in-house agency. This type is owned completely by the advertiser. It performs almost all functions that an outside advertising agency would perform and that’s why some people refer to it as full-service advertising department of the advertiser.
Advertising agency is a service provider that helps its clients by developing suitable ad campaigns for them. Their aim is to represent its clients products and services before customers in such a way that a positive image is created in their minds. Advertising agencys role start with the identification of its clients goals and objectives. This turns out to be of immense value in planning and creating the future course of action concerning ad campaigns.
Ogilvy & Mather- Hutch (Vodafone), Cadbury, Asian Paints and Fevicol. JWT, J Walter Thompson- Nestle, Bayer, Ford, Nokia and Unilever. Mudra Communication-Neutrogena, HBO, Philips, Reliance NetConnect, Big Bazaar. FCB Ulka Advertising Ltd-Tata Indicom, Whirlpool, Zee Cinema, Santoor, Sunfeast and Amul. Grey Worldwide (I) Pvt. Ltd- Hero Honda, Maruti Suzuki, Nestle, Ambuja Cement, UTV, P&G and Godrej.
Arena and stadium Beach Blimps Cartons and cups Cinema Trash receptacles Turnstiles Shopping bags Airborne
Promotional advertising of pharmaceuticalproducts directly to consumers viaMagazine & newspaper adsTelevision & radio adsProduct placementWeb sites & other internet sites 32
Are prescription drugs just another marketableproduct or are they inherently different formother products?The answer may differ on who is responding:Patient,Health care provider,Pharmaceutical industryEG-MEDICINESADVERTISEMENT ON TELEVISION PROVIDINGTHE INFORMATION 33
Fear appeal can be an effective motivator but has the danger of alienating consumers ◦ Show the consumer how to avoid the problem. ◦ Provide concrete supporting information
Analysis FrameworkFirst mover advantages Company Analysis Perceptual mapping Marketing Myopia Competitor Customer Analysis Analysis Positioning Segmentation Marketing Strategy Marketing Orientation Branding Product Pricing process Product Line Strategy Pricing and innovation (ODI) Price (Cambridge) Promotion Place Going to market Direct marketing (Goodyear) (Calyx) Market
ADVERTISER SHOULD KNOW THE TECHNIQUES OF ATTRACTING A PARTICULAR PRODUCT AND WHETHER THE PRODUCT WILL BE ACCEPTED BY THE PEOPLE. IT SHOULD EVEN KNOW ABOUT THE FINANCIAL CONDITION IN THE MARKET. THE ADVERTISING SHOULD BE SIMPLE SHORT AND WITH CORRECT INFORMATION.