Carrie Law has over 17 years of experience in cross-media, communications, and technology fields across Greater China, Asia, Europe, and the US. She has fostered partnerships with leading media companies in China. Law is currently working at Ignite Media Group, a Hong Kong-based media conglomerate that provides advertising, public relations, digital marketing, and publishing services across Macau, Hong Kong, and Guangzhou.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Loewe digital strategy is a case study for my digital and ecommerce classes
It´s an example of how a luxury company can leverage digital strengths, if they really want to develop a competitive advantage in the market (as Burberry has done)
If you are interested in more in depth analysis, please contact rosafvp@gmail.com
No confidential information is included in this presentation.
Copyright has no meaning for me. Let´s share knowledge. The world will work better!!!!
Here is Red Door’s Media Made Simple MindSHARE. This information comes from the minds of two of our Red Door Media experts. It is the product of intense research, field experience and considerable expertise. We are happy to share this with you—Red Door MindSHARE is a resource through which you can leverage our knowledge to learn about the latest trends in the digital realm.
By reading this, you will:
1. Learn how to put different media to work for your brand
2. Learn about growing media tactics such as: video, native ads, and programmic buying
3. Discover innovative techniques and ideas that you can use
View all of our MindSHAREs here: http://www.reddoor.biz/blogs/categories/mindshare
Building a Connected Brand: How Brands Become Publishers in a Real-Time Marke...iCrossing
Brands, media, and audiences used to have distinct roles in the marketing relationship. Today those roles overlap, creating new opportunities and expectations. People are now their own publishers of opinions, experiences, and preferences. They share those sentiments with each other in social spaces. Media properties are now playing host to serious conversations, with readers functioning as active contributors to the story. Brands are realizing that audiences are demanding more of them than simply shouting about their products and services — they are now expected to share back. As these forces blur together, the roles and expectations for brands, media and audiences will continue to change. Find out more at http://www.icrossing.com
MNI is the targeted marketing division of Time Inc. and also one of the largest media companoies in the industry. It delivers more ad pages per year than any single publisher in the world.
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
Ndu Senior Advertising Project | Reach Out MagazineNaja Faysal
This presentation is an Integrated Marketing Communications plan for a start up magazine in lebanon done by Naja Faysal for an NDU Advertising & Marketing Senior Project class.
Loewe digital strategy is a case study for my digital and ecommerce classes
It´s an example of how a luxury company can leverage digital strengths, if they really want to develop a competitive advantage in the market (as Burberry has done)
If you are interested in more in depth analysis, please contact rosafvp@gmail.com
No confidential information is included in this presentation.
Copyright has no meaning for me. Let´s share knowledge. The world will work better!!!!
Here is Red Door’s Media Made Simple MindSHARE. This information comes from the minds of two of our Red Door Media experts. It is the product of intense research, field experience and considerable expertise. We are happy to share this with you—Red Door MindSHARE is a resource through which you can leverage our knowledge to learn about the latest trends in the digital realm.
By reading this, you will:
1. Learn how to put different media to work for your brand
2. Learn about growing media tactics such as: video, native ads, and programmic buying
3. Discover innovative techniques and ideas that you can use
View all of our MindSHAREs here: http://www.reddoor.biz/blogs/categories/mindshare
Building a Connected Brand: How Brands Become Publishers in a Real-Time Marke...iCrossing
Brands, media, and audiences used to have distinct roles in the marketing relationship. Today those roles overlap, creating new opportunities and expectations. People are now their own publishers of opinions, experiences, and preferences. They share those sentiments with each other in social spaces. Media properties are now playing host to serious conversations, with readers functioning as active contributors to the story. Brands are realizing that audiences are demanding more of them than simply shouting about their products and services — they are now expected to share back. As these forces blur together, the roles and expectations for brands, media and audiences will continue to change. Find out more at http://www.icrossing.com
MNI is the targeted marketing division of Time Inc. and also one of the largest media companoies in the industry. It delivers more ad pages per year than any single publisher in the world.
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
Ndu Senior Advertising Project | Reach Out MagazineNaja Faysal
This presentation is an Integrated Marketing Communications plan for a start up magazine in lebanon done by Naja Faysal for an NDU Advertising & Marketing Senior Project class.
Why the Brand Idea Still Matters in the Age of Social Mediajcsmyers
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
The driver for this is, of course, social media. In every sector of society where individuals and organizations interact, social media has emerged as a disruptive force. While the benefits of social media to marketers are many – opening a two-way dialogue with consumers, influencing word-of-mouth, building rich stores of data – the challenges for brands can’t be ignored. In particular, brands must consider how to tell a coherent story across a growing array of platforms and amid a cacophony of consumer and competitor voices.
How can marketers take advantage of all that social media offers while protecting the integrity of the central brand idea? Is it even realistic that one idea can support conversations with millions of consumers across hundreds of platforms in multiple formats? The answer is an unequivocal yes. Given the demands of the today’s media landscape, it’s never been more important for all marketing efforts to be unified under a powerful brand idea.
During the 2010 BCAIM Contagious Conference, Concerto Marketing conducted a real-time survey of delegates using handheld electronic devices. Over 200 attendees took part in this survey about key issues, trends and topics impacting marketing professionals and our industry today.
Product innovation goes co creation for branding globallyKhrisma Khrisma
This slide describes how consumers can share more experience to give more values for product innovation. Their new taste of styles makes the products develop more and more.
This is my social trends presentation for 2018-19. I have just finished presenting this last month. It is packed with interesting stats and case studies I have ever worked on or sourced from various places including Social Bakers.
In it I cover chat bots, audio, video and the future.
The way we as the audience learn, share and consume across our digital world is shaping content and the brand – to sustain the new demand and successfully grow brand we will need to move to a Agile Creative.
How the crumbling foundation of the advertising industry as we know it is making way for a new, more valuable one.
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
THE COLLAPSE AND REBIRTH OF ADVERTISINGJohn McGarry
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
A look at client-agency relationships. Mark Linder
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPP
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
WOW Solutions (WOW IMPACT GROUP 2023).pdfCarrie Law
The WOW
We make it happen
We love to WOW and be WOWED.
We put digital consultancy, business transformation, metaverse-as-a-service (MasS), 360 event solutions, web2 + web3 tech and special execution for target groups as our integral services. Our team fully embraces the digital ecosystem, cultural and investment differences in the east and west. We believe in data insights, media influences and tech impacts for growing the best lead-to-sale/-invest result. We are passionate to learn your unique requirements for tailoring you the WOW-IS-HOW and WOW-IS-NOW total solution!
200+ developments | 100+ events | 50+ metaverses / tech / cross-border ecommerce solution deployments
We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments.
We also provide cross-border digital consultancy, branded metaverse venue and event design, development and deployment, omni-channel AI Chatbot CRM, ecommerce solutions across a wide range of industries. TMET, real estates, family offices, venture capital, funds, banks, governments, and charitable organizations have all worked closely with WOW IMPACT GROUP. Contact WOW now!
我們喜歡WOW並且被WOWED。
我們將數智顧問、業務轉型、元宇宙服務(MaaS)、360活動解決方案,web2 + web3創新科技和針對目標群體的特殊推廣作為我們的核心服務。我們的團隊非常熟識東西方在數智推廣、文化及投資生態圈方面的差異。我們相信善用數據洞察力,媒體倡議力和創科影響力能帶來最佳的銷售線索營銷、投資及轉化效果。我們樂於了解您的個性化要求,以為您量身訂制的WOW-IS-HOW和WOW-IS-NOW總體解決方案!
200+項目 | 100+ 活動 | 50+ 元宇宙 / 創科 / 跨境電商項目
我們已經推廣了200多個來自全球的開發項目,幫助華人買家找到他們最好的住房和投資解決方案,他們可以自豪地稱為家的地方,並且是優質的資產投資。
我們還提供跨行業的跨境數智顧問;設計、開發及部署自己品牌的元宇宙區間和活動; 多渠道人工智能聊天機械人客戶關係管理、 電商方案等服務。 電訊、媒體、娛樂文化體育及創科、地產、家族辦公室、風險投資、基金公司、銀行、政府及慈善機構等行業都跟風行集團合作無間。
立即與WOW聯繫!
---
WOW Metaverse Office: https://bit.ly/3NuA4Ke
WOW Official Site: https://bit.ly/3eTHjvr
Whatsapp WOW: bit.ly/32ZxlDm
10 Key Takeaways of the Belt and Road ForumCarrie Law
10 Years of the Belt and Road Initiative: Opportunities for the New Retail Landscape
As China celebrates the 10th anniversary of the landmark Belt and Road Initiative (BRI) through the Belt and Road Forum in 2022, it is an opportune time to reflect on the achievements and future opportunities presented by this ambitious infrastructure and connectivity program.
Over the past decade, the BRI has made significant strides in improving physical infrastructure linkages through massive investments in roads, railways, ports and other connectivity projects across countries along the ancient Silk Road land and maritime trading routes. Logistics networks have been expanded to facilitate international trade. Trade procedures have also been streamlined to lower costs.
This improved connectivity infrastructure has laid an important foundation for unleashing new opportunities. Cross-border markets now have better access to each other. Industrial capacity and cooperation encourage joint ventures and partnerships across sectors relevant to retail like e-commerce and logistics parks. Trillions in pledged investments are also stimulating economies and consumer power along the new trade routes.
Complementing infrastructure building are softer initiatives empowering the new retail landscape. Currency arrangements help mitigate exchange rate risks for cross-border retailers. Policy exchanges promote laws supporting the digital economy. People-to-people bonds deepen cultural understanding. Plus, green initiatives nurture sustainability practices important for future-focused retail.
As we look towards the next decade of the ever-evolving Belt and Road Initiative, opportunities abound for new retail to take advantage of the vastly improved regional connectivity, expanded markets, more integrated supply chains and conducive policy environment. With inclusive cooperation and sustainable development anchoring ongoing cooperation, the positive impact on global trade, business and consumer welfare is set to magnify across the vast scope of the initiative.
Teaching & Learning in the Metaverse
Collaborate . Learn . Play . Share
LET YOUR STUDENTS COLLABORATE
With video teaching, students don't always feel together. In WOW, they have a sense of togetherness, presence, and playfulness.
REAL-TIME CONVERSATIONS
WOWs are always live, so you and your students can meet up for classes but also collaboration and office-hours outside of class time.
HOST GUEST LECTURES
Go beyond classes, conduct interactive sessions and collaborative workshops in the same social space, powered by Frame.
EASILY ONBOARD EXPERTS VIA BROWSER
No download, no sign ups — Invite your guests to your Frame and let them join in with the click of a button.
TEACH A VIRTUAL CLASS
With video calls, students don't always feel engaged. Instead, bring them together in 3D for real-time online learning, in WOW.
TEACHING MATERIALS BEYOND 2D IMAGES AND VIDEOS
Use a wide range of content to deliver your curriculum, including images, videos, PDFs, 3D models, and 360 assets.
For more, please contact:
contact@wowimpact.co
Carrie Law, founder of WOW IMPACT GROUP in the EAST & WEST mediaCarrie Law
Carrie Law in a wide range of East & West media
Speak and analyse with data is how we make our voice clear and loud. The way we substantiate our thoughts with evidences. Insights are the organic produce of our knowledge and experience of the market. This makes us WOW and unique in the noisy world.
Reimagine social distancing
Keep cross-border business going and growing!
WOW aims to influence our target’s hearts and minds positively using data, media and tech insights - all to making impactful living decisions.
We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments. We also provide cross-border ecommerce solutions across a wide range of industries. Family offices, venture capital, funds, banks, governments, and charitable organizations have all worked closely with WOW IMPACT GROUP.
WOW with us for a catch!
LINKEDIN: https://bit.ly/3mJwiid
WOW SITE: https://bit.ly/3eTHjvr
WHATSAPP: https://bit.ly/2FRmaDC
Carrie Law in a wide range of East & West mediaCarrie Law
Speak and analyse with data is how we make our voice clear and loud. The way we substantiate our thoughts with evidences. Insights are the organic produce of our knowledge and experience of the market. This makes us WOW and unique in the noisy world.
Content is Sales
Persona Content Marketing
Redefine Content Making Purpose
Map Content into Buying Journey
Measure and Monetise Contetn
How Chinese Prioritise Factors in Online Sales
Digital Knows - applying big data in real estate industry for ROI optimizationCarrie Law
Digital has drastically changed the way of Consumers connecting, communicating and committing to the brands and products today. How these big data could help us learn about our consumers better, understanding what they need and anticipating they're going to do next! This knowledge of consumer buying journey is different from offline media.
How Japan Becomes TOP 3 Overseas Property Investment Market in Hong Kong by i...Carrie Law
Japan had been occupying only lower 10th position in Hong Kong Overseas Property Investment market since 2011 during the iProperty Group Bi-annual Sentiment Survey. With the help of online-to-offline (O2O) marketing approach, Japan developers eventually enjoyed a more privileged position and it is now ranked top 3 as preferred overseas property investment market in Hong Kong in 2016H1. O2O solutions offered by Gohome.com.hk, Squarefoot.com.hk, SMARTexpos.com may shed you light on how to use digital disruptions to crack the market for speedy and more sales.
How Japan Becomes TOP 3 Overseas Property Investment Market in Hong Kong by i...
E308 advertising tutorial deck
1. Guest speaker Bio
Carrie Law
Ignite Media Group
Advertising 17+ years of experience in the
cross-
media, communications, and
technology fields. Regional
5TH out of 12 Classes exposures in Greater
E308 BBA – Final Year China, Asia, Europe, and the U.S.
Fostered partnership with
leading media as CCTV Moving
Media, Tencent, Sina, Youku, Chi
na Mobile, China
Telecom, Openrice, Groupon, Ga
openg, Foursquare, Jiepang.
hk.linkedin.com/in/mediacarrielaw/
[MO] +853 6229 0330
[HK] +852 9220 0622
23 Jan 2013 claw@igniteasia.com
MSN: gocarrie@hotmail.com
SKYPE: gocarrie
19. Today, consumers are more ACTIVE in purchase journey
PUSH PULL PURCHASE
MASS SEARCH & SOCIAL SOCIAL
20. 60%
Nearly 60% of consumers start their purchase
journey with SEARCH.
Source: GroupM Search study with comScore.
“The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway. February 2011”
21. 45% VS 51%
Consumers who convert are
equally likely to use a
combination of as opposed to just
SOCIAL & SEARCH SEARCH
Source: GroupM Search study with comScore.
“The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway. February 2011”
22. 26%
use SEARCH
45% THROUGHOUT
the purchase process
versus 26% only at the
beginning and 18% only at
18% the end
Source: GroupM Search study with comScore.
“The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway. February 2011”
23. 64%
of consumers say they are likely to follow a brand via
SOCIAL MEDIA
after purchase and indicate aspirations for
connections and content from a brand in the space.
Source: GroupM Search study with comScore.
“The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway. February 2011”
24. Source: GroupM Search study with comScore.
“The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway. February 2011”
44. Here are your stakeholders:
Carrier Carrier
Agency
Advertiser (Portal) (Network)
Ad Content
Network (Handset) Consumer
Enabler
Ad Content
Server Publisher
Advertising Media Deliver
Source: IAB
45. Measure
& Optimize
Attract Visitor
An advertiser should:
- Identify the target market
- Reach out to most visitor
- Find strategy to convert
visitor into customer
- Retain and grow customer
Retain & - Manage customer
Grow relationship and get further
Convert Visitor
Customer interaction
to Customer
46. As a media conglomerate, what we do?
Ignite Media Group is a media conglomerate targeting visitors to Asia’s
premier entertainment destination, Macau.
We provide quality, reliable, and cost-efficient, one-stop media
solutions and business services to partners.
We operates in Hong Kong, Macau and Guangzhou.
47. When a brand needs promotion, advertising, brand exposure and / or ecommerce sales…
Media
Brand Agency Network Publisher Consumer
A One-stop solution with single point of contact
49. What Ignition Does
• Public Relationship Management
• Event Planning
• Digital Marketing
• Design
• Custom Branding PR & Creative Agency Services
Ignition is how businesses gain an inside track in fast growing
Macau, its key markets China and the Southeast Asia region.
Our dynamic boutique agency delivers personal service
across the marketing spectrum with a firm focus on business
results.
A multi-cultural team of passionate people with top tier
agency and MNC experience.
You. Can. Depend. On. Us.
IGNITE MEDIA GROUP 1
50. Diversified Magazine
DM
Destination Macau magazine depicts the best of Macau, focusing on luxury
brand’s trendy design and exclusive interview with top managers and designers.
This bilingual magazine is placed in casinos and hotel living rooms, delivering
the highest standard of identity.
TK
DOUBLE PAGE SPREAD Tasting Kitchen serves as a guide book for the gourmets who travel to Macau. It
covers almost all the high end restaurants in this exotic island for food lovers to
explore. From this mirror you can also see the cooking philosophy of world-
class chefs.
BOOM
For trend-conscious readers, BOOM is definitely a informative magazine. She
features hot events, releases stories of the growing street and alternative
FULL PAGE culture scene.
IGNITE MEDIA GROUP 2
51. Ed-ad is a leading outdoor media company in Macau focused on controlling
key outdoor spaces for media exposure and tactical advertising. EC-ad
provides a diverse range of outdoor advertising solutions for businesses based
in Macau, but also in Hong Kong and Zhuhai China.
Billboard Building TV Car Park Taxi Ferry
52. PRISM
The first and only online video channel for viewers in Greater China and
around the world who want to know about what's on, when and where in
Macau and the Pearl River Delta area. She produces short-form travel
features and special features about Macau and Hong Kong.
67. In fact, more than a third of the business of Hilton
Hotels and Resorts is generated by leisure
travelers, and the new campaign is directed at them.
&
So they found the Onion to work out a
new website.
68. There is a diagnostic test as a gimmick to arouse people’s passion to plan a
holiday.
71. The Onion had 4.5 million Twitter followers and
2.2 million Facebook fans, to whom the new
Hilton website will be promoted. Established last
year, Onion Labs has included Microsoft, Dodge
and 7-Eleven among its clients.
If you are the Hilton’s vice president of global
marketing , what will you look for in this
campaign?
What is your comment on their strategy ?