1. We’re a highly disruptive multimedia business that serves one of the world’s
most passionate consumer enthusiast markets… the world’s 60 million guitarists.
1
2. Many people think being in the music business is a really bad idea.
"The music business is a cruel and shallow
money trench, a long plastic hallway where
thieves and pimps run free, and good men
die like dogs. There's also a negative side.“
- Hunter S. Thompson
Father of “Gonzo” Journalism,
Author Fear and Loathing in Las Vegas
2
3. Fortunately, our experience has been very different!
We just completed our fourth year of operation and now reach the
largest global audience of guitar enthusiasts… over 2 million every
month… through 8 discrete magazine delivery platforms.
3
4. 2008 2009 2010 2011
Premier Guitar
Magazine circulation (print) 25,000 25,000 25,000 32,232
Magazine circulation (digital) 21,093 35,741 57,018 90,012
Share of market (units/pages) 28% 31% 32% 40%
Website traffic 182,710 405,607 727,363 1,144,836
Guitar Player
Magazine circulation 132,134 113,336 102,214 95,505
Share of market (units/pages) 28% 28% 25% 30%
Website traffic NA 94,019 110,671 100,186
Guitar World
Magazine circulation 242,642 203,338 187,789 155,033
Share of market (units/pages) 29% 25% 28% 20%
Website traffic NA NA 1,146,617 1,103,368
Acoustic Guitar
Magazine circulation 66,665 60,341 59,383 51,000
Share of market (units/pages) 16% 15% 15% 10%
Website traffic NA NA 32,349 54,186
In just 4 years we’ve captured not only the largest audience, but have also taken the advertising share of market lead
against 3 print centric legacy competitors that have each been publishing for more than 30 years.
4
16. Video Publishing
Internet Mediated
• Conventional network
• Reach larger, more casual
segment of the enthusiast
market
• Drives sales of other
existing products & services
• Monetize non-endemic
advertisers (apparel, tech,
beer/liquor, automotive)
• Installed viewer base
16
17. Broadcast/webcast
• Pilot for Discovery Channel
• PGTV
• Syndicated radio
17
18. Thank You!
Happy to answer questions.
Peter F. Sprague
peters@premierguitar.com
p: 319.447.5551
F: 319.447.5599
18
Editor's Notes
We’re a highly disruptive multimedia business that serves one of the world’s most passionate consumer enthusiast markets… the world’s 60 million guitarists.
Many People thing being in the music business is a really bad idea.
Fortunately, our experience has been very different!We just completed our fourth year of operation and now reach the largest global audience of guitar enthusiasts… over 1 million every month… through 8 discrete platforms.
We’ve also captured the advertising share of market lead against 3 print centric legacy competitors that have each been publishing for more than 30 years.
What’s our Secret Sauce?Authoritative Credible content free of commercial pandering.
What’s our Secret Sauce?Authoritative Credible content free of commercial pandering.
What’s our Secret Sauce?Authoritative Credible content free of commercial pandering.
What’s our Secret Sauce?Authoritative Credible content free of commercial pandering.
What’s New?
Monetizing our large audience through new products and services.
Monetizing our large audience through new products and services.
E-commerce… the intersection of content and commerce
Events… paid weekend fan camps in major markets… virtualized for after event sales.
Penetrating a larger portion of the total potential reader market
A new content aggregation portal
Broadcast/webcastPilot for Discovery ChannelPGTVSyndicated radio
So why do we do what we do and why are we all here?
