Start as a voyeur…
• Search & lurk
• Find people
• Read profiles
• Discover groups
• Look at content
… become a contributor.
• Connect with communities
• Follow people
• Build relationships
• Know your audience
• Keep posts short & clear
• Is it “shareable”
• What’s the goal
• Have a call to action
• Keep contributing!
Don’t be afraid!
• Click “Like”
• Have an opinion
• Work out loud
• Share (relevant) articles
• Repost content
• Humanize your message
• @ mention people
• Connect & introduce
• Recognize & reward
Connect to the Community
“Tribes are about faith - about belief in an idea and in a community. Do you believe
in what you do? It turns out that belief happens to be a brilliant strategy.”
~Seth Godin
Get to the start line
• Define your “why”
• Where does the tribe live
• Create (and build) a profile
• Upload a picture
• Make a meaningful bio
• Highlight achievements
• Join networks
• Be visible
How great leaders
inspire action
The tribes we lead
social influencers
sethgodin.typepad.com
@jonobacon
@simonsinek
Seth Godin Jono Bacon Simon Sinek