Adam Mayer
NYU-StratComm
October, 2013
Social Collaboration
tools, purpose, brand building & community

Adam Mayer
Adam Mayer, Product & Community Manager
Deutsche Bank
@adam_mayer
linkedin.com/in/adamedwardmayer

What social collaboration
tools are you using?

Start with “Why”
“True leadership comes not from WHAT one does or HOW one does
it, but WHY it’s done in the first place.”

build your BRAND

Start as a voyeur…
• Search & lurk
• Find people
• Read profiles
• Discover groups
• Look at content

… become a contributor.
• Connect with communities
• Follow people
• Build relationships
• Know your audience
• Keep posts short & clear
• Is it “shareable”
• What’s the goal
• Have a call to action
• Keep contributing!

Don’t be afraid!
• Click “Like”
• Have an opinion
• Work out loud
• Share (relevant) articles
• Repost content
• Humanize your message
• @ mention people
• Connect & introduce
• Recognize & reward

Connect to the Community
“Tribes are about faith - about belief in an idea and in a community. Do you believe
in what you do? It turns out that belief happens to be a brilliant strategy.”
~Seth Godin

Get to the start line
• Define your “why”
• Where does the tribe live
• Create (and build) a profile
• Upload a picture
• Make a meaningful bio
• Highlight achievements
• Join networks
• Be visible

How great leaders
inspire action
The tribes we lead
social influencers
sethgodin.typepad.com
@jonobacon
@simonsinek
Seth Godin Jono Bacon Simon Sinek