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NYU Strategic Communications, fall 2013. Guest lecture on social collaboration tools, methods and strategies.

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  1. 1. Adam Mayer NYU-StratComm October, 2013 Social Collaboration tools, purpose, brand building & community
  2. 2. Adam Mayer Adam Mayer, Product & Community Manager Deutsche Bank @adam_mayer
  3. 3. What social collaboration tools are you using?
  4. 4. Start with “Why” “True leadership comes not from WHAT one does or HOW one does it, but WHY it’s done in the first place.”
  5. 5. build your BRAND
  6. 6. Start as a voyeur… • Search & lurk • Find people • Read profiles • Discover groups • Look at content
  7. 7. … become a contributor. • Connect with communities • Follow people • Build relationships • Know your audience • Keep posts short & clear • Is it “shareable” • What’s the goal • Have a call to action • Keep contributing!
  8. 8. Don’t be afraid! • Click “Like” • Have an opinion • Work out loud • Share (relevant) articles • Repost content • Humanize your message • @ mention people • Connect & introduce • Recognize & reward
  9. 9. Connect to the Community “Tribes are about faith - about belief in an idea and in a community. Do you believe in what you do? It turns out that belief happens to be a brilliant strategy.” ~Seth Godin
  10. 10. Get to the start line • Define your “why” • Where does the tribe live • Create (and build) a profile • Upload a picture • Make a meaningful bio • Highlight achievements • Join networks • Be visible
  11. 11. How great leaders inspire action The tribes we lead social influencers @jonobacon @simonsinek Seth Godin Jono Bacon Simon Sinek