Presentation delivered during Social Media Week in London on facebook for business

1. for business
Social Media Week
Presentation by Julie Hall
Presentation by Julie Hall

3. Facebook Mastery...

4. Facebook Mastery....

5. Why facebook matters
http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

6. How much is a fan worth?

7. Why they like you
Source: Chadwick, Martin, Bailey March 2010 iModerate Research Technologies

8. The reality...
199 out of every
200 i t
interactions
ti
happens on
h
THEIR
facebook page

9. The challenge
How do you get
them on yours?
y

10. Treat your page like a brand VIP room

11. Create exclusive content

12. Let them peak behind the curtain

13. Create a community of influencers

14. Thoughts to leave you with
• Get started today
• Be authentic
• Be bold
• Engage, Engage, Engage
• Commit for six months (but expect reall results in 1
C it f i th (b t t lt i
month)
• Test and fix, Test and fix, Test and fix
• Have fun!

15. Let’s connect
• @julie_hall
• @women_unlimited
• www.facebook.com/womenunlimited
www facebook com/womenunlimited
• www.facebook.com/juliehalluk
• www.linkedin.com/juliehalluk
li k di /j li h ll k
• www.women-unlimited.co.uk
• www.springmedia.co.uk