for business   Social Media WeekPresentation by Julie HallPresentation by Julie Hall
Facebook Mastery...
Facebook Mastery....
Why facebook matters        http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/
How much is a fan worth?
Why they like you               Source: Chadwick, Martin, Bailey March 2010 iModerate Research Technologies
The reality...   199 out of every   200 i t        interactions               ti      happens on      h         THEIR    f...
The challenge   How do you get   them on yours?           y
Treat your page like a brand VIP room
Create exclusive content
Let them peak behind the curtain
Create a community of influencers
Thoughts to leave you with• Get started today• Be authentic• Be bold• Engage, Engage, Engage• Commit for six months (but e...
Let’s connect•   @julie_hall•   @women_unlimited•   www.facebook.com/womenunlimited    www facebook com/womenunlimited•   ...
Facebook for business
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Facebook for business

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Presentation delivered during Social Media Week in London on facebook for business

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Facebook for business

  1. 1. for business Social Media WeekPresentation by Julie HallPresentation by Julie Hall
  2. 2. Facebook Mastery...
  3. 3. Facebook Mastery....
  4. 4. Why facebook matters http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/
  5. 5. How much is a fan worth?
  6. 6. Why they like you Source: Chadwick, Martin, Bailey March 2010 iModerate Research Technologies
  7. 7. The reality... 199 out of every 200 i t interactions ti happens on h THEIR facebook page
  8. 8. The challenge How do you get them on yours? y
  9. 9. Treat your page like a brand VIP room
  10. 10. Create exclusive content
  11. 11. Let them peak behind the curtain
  12. 12. Create a community of influencers
  13. 13. Thoughts to leave you with• Get started today• Be authentic• Be bold• Engage, Engage, Engage• Commit for six months (but expect reall results in 1 C it f i th (b t t lt i month)• Test and fix, Test and fix, Test and fix• Have fun!
  14. 14. Let’s connect• @julie_hall• @women_unlimited• www.facebook.com/womenunlimited www facebook com/womenunlimited• www.facebook.com/juliehalluk• www.linkedin.com/juliehalluk li k di /j li h ll k• julie@springmedia.co.uk• www.women-unlimited.co.uk• www.springmedia.co.uk

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