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Social Media by the Golden Gate National Parks Conservancy

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At our March 2012 Gathering Veda Benarjee and Mike Hsu presented an overview of how they use social media to connect people to the Golden Gate National Recreation Area. Their presentation made us laugh. And we learned a lot.

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Social Media by the Golden Gate National Parks Conservancy

  1. 1. SOCIAL MEDIA &THE WHOLECOMMUNICATIONSPACKAGEVeda Banerjee & Mike Hsutwitter.com/parks4allfacebook.com/parksconservancy
  2. 2. Hey girl
  3. 3. How do we make social mediaa bigger and more integralpart of our organization?
  4. 4. No. 1: Set ground rules•BE HONEST•BE RESPECTFUL•BE THOUGHTFUL•BE ETHICALWWW.BETHKANTER.ORG
  5. 5. No. 2: Divide and Conquer Mike Veda Mark Mason Mason Tami
  6. 6. No. 3: Encourage creativityWhat…the…Poop?!?!
  7. 7. BOBCATDEERRACCOON
  8. 8. No. 4: Learn and AdaptBrown PelicanWestern SnowyPloverSanderling
  9. 9. No. 4: Learn and AdaptMarin Bobcat
  10. 10. No. 5: Get Senior Staff Excited
  11. 11. No. 5: Get Senior Staff Excited•Focus•Grab Attention•Engage•Take ActionThe Dragonfly Effect by Jennifer Aakerand Andy Smith
  12. 12. No. 6: Coordinate & Mobilize
  13. 13. Yammer.com
  14. 14. How to Grab Attention•Personal•Unexpected•Visual•Visceral
  15. 15. No. 7: Put a Moon On It!
  16. 16. Contact InfoVeda Banerjeevbanerjee@parksconservancy.orgMike Hsumhsu@parksconservancy.orgwww.parksconservancy.org

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