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Task 8- Target Audience


Stereotypical Audience of Indie Rock Music
The stereo typical audience profile
Who mainly listens to that music – the genre is stereotyped to be associated amongst
males mainly.

Gender -male

Age - 16-24

Social class – working/middle class, in education

Ethnicity – white

Interests – Music, Instruments, Tumblr, Photography, iphones, instragam, piercings, tattoos,
clothing, shopping, dressing up, bands, gigs/concerts (local bands etc in small clubs)
festivals, smoking, reading, cats, twitter.

Dress sense –suits, shorts, jeans, acid wash, baggy shirts to put over t-shirt, jackets, denim
shirts and jackets, brown jackets, jumpers, band t-shirts of indie rock bands or older bands,
jewellery, studded stuff, scarf, pretty little shirts for girls with printed stuff on, old vintage
clothing, glasses, hippy sunglasses, backpack, dyed hair (natural look though or dip dye)
necklaces for girls, natural look, curly hair.

Why they listen to indie rock– they like to go to festivals, they like to do photography like a
vintage professional look on bands, they like to listen to them because they tend to be more
guitar based and they like that.

How often – they listen to the music very frequently, as it can be away to relax them.

What they would like in magazines – they would the magazines to contain current artist
such as arctic monkeys etc. they would probably buy magazines like Q or NME magazine.



My Target Audience



One
Name: Steph

Age: 16

Ethnicity: White

Current work status?: Student

current hometown: Brighouse

What magazines you buy/read?: NME,
Kerrang!
How do you download your music or do you listen to it in any other ways, if so what? Tubidy

Feelings on magazines?: I like reading magazines a lot, I find them something to look
forward to when I do have money to buy them

What bands/artist/genres do you listen to? I like indie rock and indie music, I like a lot of
other music but indie is one of my favorites, I like listening to arctic monkeys, the kooks, the
vaccines etc.

What on the front cover attracts you to wanting to look at the magazine? The image and
colours

What would you like to have in the magazine yourself personally? Free things and more
exclusive interviews.

How much would you pay for a magazine? About £3-£4 for a good quality magazine.




Two
Name? Katrina

Age? 18

Ethnicity? White British

Current hometown? Birmingham UK

What magazines do you buy/read? I hardly buy magazines but I
sometimes buy NME or Q magazine.

How do you download your music or do you listen to it in any other
ways, if so what? I buy CDs or I buy them off Itunes

Feelings on magazines? I like them if my favourite bands/artists are
featured

Favourite Band/artist/genre? Mainly pop and indie rock

Interests?I like to draw, read and go to concerts

Favourite part of the magazine?Interviews

If you don’t buy a magazine, why? Prefer to read them online

What on the front cover on a magazine attracts you into looking at it? The main picture and
headlines

How much who you be willing to pay for a magazine? Depends what’s in it, I’d probably buy
it if it's got my favourite artist on it so like 4.99

Why do you like indie rock? Because it's really good to listen to and there’s songs that fit
every mood
Three
Name Holly

Age 18

Current hometown? Birmingham UK

Current work status? Employed

Ethnicity White British

Do you buy magazines? No

Where do you download your music from?
Torrents (bad I know) Itunes, youtube, spotify.

Feelings on magazines? I sometimes really
dislike how they keep mentioning the same bands over and over again, feels too mainstream

Favourite genre/artist/bands?Metal, alternative, indie, etc.

Interests? Festivals, going out, music

Favourite part of the magazine? Reviews and music interviews

What puts you off buying magazines? I can get the same information online for free

What attracts you into buying a magazine? Free stuff and a good cover

How much would you be willing to spend on it? Not sure, about 2-5 pound depending on if its
monthly or weekly

Why do you like indie rock? Its catchy, you an sing along without it being cheesy.




Four
Name Daisy

Age? 15

Current hometown: Coventry, United Kingdom

Ethnicity: White British

What magazines do you read or buy? vogue and kerrang

How do you download music if you do or do you listen to
music in other ways if so what? online

feelings on music magazines: they're good but can get
proper boring

What music and bands/artist:genre you into? frank ocean sambrookes joy division
rap,indie,acoustic

What are you interests: sleeping, friends, concerts

Favourite part of a magazine- probably the posters!

What on the front cover on a magazine attracts you into looking at it? Good images

12. For the front cover what kind of sell lines do you think would attract you to reading
anything with big font

13. What price do you wish to spend on a magazine if you do or don't buy one? £10 or under

14. Why do you like indie rock? peaceful and cute really



Five
Name: Tom

Age: 16

Current hometown: Birmingham UK

Current Work Status: Student and part time job

Ethnicity: White British

What magazines you buy or read? NME and Q and Kerrang

Favorite bands/genre/artists: I like alternative, rock, screamo, indie, indie rock, I like a
mixture, I like bands like the kooks, the vaccines, paramore, the beatles etc.

Feelings on Magazines: I like them, I think they are great to get good exclusive interviews,
information, gossip, tour/festival dates but sometimes it can get the same old, like when I
look at the magazine I feel sometimes it goes on about the same thing, I know sometimes for
example it will be a build up for the realise of a new CD from a band but they can go too
much over the top especially if you don’t like the band but you still buy the magazine.

Interest: I like to play bass guitar with a few friends in a band we are setting up, I like to write
music, listen to music, draw sometimes, go out with my friends and my girlfriend, walk my
dog a lot of the time

Favourite part of the magazine: Interviews and photos

If you don’t buy a magazine why? Sometimes I have no money because its expensive or
they don’t have bands I like in there

What on the front cover attracts you? The image or the colours or fonts used
How much would you be willing to spend on a magazine? Under 5 pound

Why do you like indie rock music? I like it because its not fake, its not so edited that when
you see them live there is a dramatic difference like some genres of music do, they use
proper instruments, they have guitar solos, great beat and tune, good lyrics that aren’t
cheesy and have some meaning unlike some genre again.




Six
Name: Luke

Age: 15

Ethnicity: White British

Current hometown: London UK

Current work status: Education, school, Student

Magazines you buy: none

Favourite bands/genre/artists: Ed sheeran, Paramore,
Kings of Leon, Lana Del Ray, The black keys, The
Making, more.

Feelings on magazines: I loved buying them now I
don’t have the money to keep buying them when I
want to buy other things but occasionally I will flick
through or buy one, I like the images used I feel like I can get a lot from magazines and
interviews are exclusive to the magazine

Interest: Going out with friends, learning guitar and drums, playing xbox

Favorite part of a magazine: Tour dates

If you don’t buy magazines why? They are too expensive

Why do you like indie rock music? Its relaxing and a good genre to listen to.
Seven
Name: Ella

Age: 14

Ethnicity: British

Current Hometown: Birmingham UK

Current work status: Student

Do you buy or read a magazine? I subscribe
to Kerrang but I need to stop cos I don't like it
anymore

How do you download your music? iTunes or
YouTube converter

How do you feel about magazines: I don't like
how they suck up to certain bands and dislike
others that aren't the exact genre that they like

What band/genre/artist do you like: I like everything - pink floyd, adtr, boards of Canada,
loads more genres

Interests: Make films and blog

Favourite part of magazine: Posters or band reviews

What attracts you to a magazine: Good bands on the front

What would you want/wouldn’t want personally in a magazine: No Black Veil Brides

How much would you be willing to pay for a magazine? £2/3

Why do you like indie music? Cos interesting music and takes on things



Summary

For this task I was able to see what my target audience really wanted from a magazine and
their music opinions. I wanted to be able to see what they thought of indie rock/indie music,
what they thought about music magazines and what kind of magazines they were interested
in so I could look and kind of make my magazine like theirs in the same kind of style and
house style and ethos, this would mean basing it on NME and Q magazine. I also know
roughly what people are looking for in their magazines such as interviews, festival and
concert dates, more unknown bands, also I know what price they’d be willing to pay for a
good quality magazine.

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Target Audience

  • 1. Task 8- Target Audience Stereotypical Audience of Indie Rock Music
  • 2. The stereo typical audience profile Who mainly listens to that music – the genre is stereotyped to be associated amongst males mainly. Gender -male Age - 16-24 Social class – working/middle class, in education Ethnicity – white Interests – Music, Instruments, Tumblr, Photography, iphones, instragam, piercings, tattoos, clothing, shopping, dressing up, bands, gigs/concerts (local bands etc in small clubs) festivals, smoking, reading, cats, twitter. Dress sense –suits, shorts, jeans, acid wash, baggy shirts to put over t-shirt, jackets, denim shirts and jackets, brown jackets, jumpers, band t-shirts of indie rock bands or older bands, jewellery, studded stuff, scarf, pretty little shirts for girls with printed stuff on, old vintage clothing, glasses, hippy sunglasses, backpack, dyed hair (natural look though or dip dye) necklaces for girls, natural look, curly hair. Why they listen to indie rock– they like to go to festivals, they like to do photography like a vintage professional look on bands, they like to listen to them because they tend to be more guitar based and they like that. How often – they listen to the music very frequently, as it can be away to relax them. What they would like in magazines – they would the magazines to contain current artist such as arctic monkeys etc. they would probably buy magazines like Q or NME magazine. My Target Audience One Name: Steph Age: 16 Ethnicity: White Current work status?: Student current hometown: Brighouse What magazines you buy/read?: NME, Kerrang!
  • 3. How do you download your music or do you listen to it in any other ways, if so what? Tubidy Feelings on magazines?: I like reading magazines a lot, I find them something to look forward to when I do have money to buy them What bands/artist/genres do you listen to? I like indie rock and indie music, I like a lot of other music but indie is one of my favorites, I like listening to arctic monkeys, the kooks, the vaccines etc. What on the front cover attracts you to wanting to look at the magazine? The image and colours What would you like to have in the magazine yourself personally? Free things and more exclusive interviews. How much would you pay for a magazine? About £3-£4 for a good quality magazine. Two Name? Katrina Age? 18 Ethnicity? White British Current hometown? Birmingham UK What magazines do you buy/read? I hardly buy magazines but I sometimes buy NME or Q magazine. How do you download your music or do you listen to it in any other ways, if so what? I buy CDs or I buy them off Itunes Feelings on magazines? I like them if my favourite bands/artists are featured Favourite Band/artist/genre? Mainly pop and indie rock Interests?I like to draw, read and go to concerts Favourite part of the magazine?Interviews If you don’t buy a magazine, why? Prefer to read them online What on the front cover on a magazine attracts you into looking at it? The main picture and headlines How much who you be willing to pay for a magazine? Depends what’s in it, I’d probably buy it if it's got my favourite artist on it so like 4.99 Why do you like indie rock? Because it's really good to listen to and there’s songs that fit every mood
  • 4. Three Name Holly Age 18 Current hometown? Birmingham UK Current work status? Employed Ethnicity White British Do you buy magazines? No Where do you download your music from? Torrents (bad I know) Itunes, youtube, spotify. Feelings on magazines? I sometimes really dislike how they keep mentioning the same bands over and over again, feels too mainstream Favourite genre/artist/bands?Metal, alternative, indie, etc. Interests? Festivals, going out, music Favourite part of the magazine? Reviews and music interviews What puts you off buying magazines? I can get the same information online for free What attracts you into buying a magazine? Free stuff and a good cover How much would you be willing to spend on it? Not sure, about 2-5 pound depending on if its monthly or weekly Why do you like indie rock? Its catchy, you an sing along without it being cheesy. Four Name Daisy Age? 15 Current hometown: Coventry, United Kingdom Ethnicity: White British What magazines do you read or buy? vogue and kerrang How do you download music if you do or do you listen to music in other ways if so what? online feelings on music magazines: they're good but can get
  • 5. proper boring What music and bands/artist:genre you into? frank ocean sambrookes joy division rap,indie,acoustic What are you interests: sleeping, friends, concerts Favourite part of a magazine- probably the posters! What on the front cover on a magazine attracts you into looking at it? Good images 12. For the front cover what kind of sell lines do you think would attract you to reading anything with big font 13. What price do you wish to spend on a magazine if you do or don't buy one? £10 or under 14. Why do you like indie rock? peaceful and cute really Five Name: Tom Age: 16 Current hometown: Birmingham UK Current Work Status: Student and part time job Ethnicity: White British What magazines you buy or read? NME and Q and Kerrang Favorite bands/genre/artists: I like alternative, rock, screamo, indie, indie rock, I like a mixture, I like bands like the kooks, the vaccines, paramore, the beatles etc. Feelings on Magazines: I like them, I think they are great to get good exclusive interviews, information, gossip, tour/festival dates but sometimes it can get the same old, like when I look at the magazine I feel sometimes it goes on about the same thing, I know sometimes for example it will be a build up for the realise of a new CD from a band but they can go too much over the top especially if you don’t like the band but you still buy the magazine. Interest: I like to play bass guitar with a few friends in a band we are setting up, I like to write music, listen to music, draw sometimes, go out with my friends and my girlfriend, walk my dog a lot of the time Favourite part of the magazine: Interviews and photos If you don’t buy a magazine why? Sometimes I have no money because its expensive or they don’t have bands I like in there What on the front cover attracts you? The image or the colours or fonts used
  • 6. How much would you be willing to spend on a magazine? Under 5 pound Why do you like indie rock music? I like it because its not fake, its not so edited that when you see them live there is a dramatic difference like some genres of music do, they use proper instruments, they have guitar solos, great beat and tune, good lyrics that aren’t cheesy and have some meaning unlike some genre again. Six Name: Luke Age: 15 Ethnicity: White British Current hometown: London UK Current work status: Education, school, Student Magazines you buy: none Favourite bands/genre/artists: Ed sheeran, Paramore, Kings of Leon, Lana Del Ray, The black keys, The Making, more. Feelings on magazines: I loved buying them now I don’t have the money to keep buying them when I want to buy other things but occasionally I will flick through or buy one, I like the images used I feel like I can get a lot from magazines and interviews are exclusive to the magazine Interest: Going out with friends, learning guitar and drums, playing xbox Favorite part of a magazine: Tour dates If you don’t buy magazines why? They are too expensive Why do you like indie rock music? Its relaxing and a good genre to listen to.
  • 7. Seven Name: Ella Age: 14 Ethnicity: British Current Hometown: Birmingham UK Current work status: Student Do you buy or read a magazine? I subscribe to Kerrang but I need to stop cos I don't like it anymore How do you download your music? iTunes or YouTube converter How do you feel about magazines: I don't like how they suck up to certain bands and dislike others that aren't the exact genre that they like What band/genre/artist do you like: I like everything - pink floyd, adtr, boards of Canada, loads more genres Interests: Make films and blog Favourite part of magazine: Posters or band reviews What attracts you to a magazine: Good bands on the front What would you want/wouldn’t want personally in a magazine: No Black Veil Brides How much would you be willing to pay for a magazine? £2/3 Why do you like indie music? Cos interesting music and takes on things Summary For this task I was able to see what my target audience really wanted from a magazine and their music opinions. I wanted to be able to see what they thought of indie rock/indie music, what they thought about music magazines and what kind of magazines they were interested in so I could look and kind of make my magazine like theirs in the same kind of style and house style and ethos, this would mean basing it on NME and Q magazine. I also know roughly what people are looking for in their magazines such as interviews, festival and concert dates, more unknown bands, also I know what price they’d be willing to pay for a good quality magazine.