A group of teenagers discover old footage of human experimentation from the 1950s at an abandoned military camp. They go to investigate and accidentally unleash the zombies. The film aims to attract young adult males through relatable teenage characters, fast-paced zombie action, and an abstract soundtrack. It will be independently produced and distributed primarily online through websites like YouTube to reach a wide audience.
Protecting Your IPR (Intellectual Property) by Disha Dewan at eTailing India ...eTailing India
A Panel that highlights the importance of Protecting Your Intellectual Property (IP). Intellectual property is protected and governed by various national and international laws, depending on where the idea was created, what the idea is and many other determining factors.
Session on: Protecting Your IPR (Intellectual Property) by Disha Dewan
Protecting Your IPR (Intellectual Property) by Disha Dewan at eTailing India ...eTailing India
A Panel that highlights the importance of Protecting Your Intellectual Property (IP). Intellectual property is protected and governed by various national and international laws, depending on where the idea was created, what the idea is and many other determining factors.
Session on: Protecting Your IPR (Intellectual Property) by Disha Dewan
ShopClues To ‘Reach’ for Offline Merchants TransactionseTailing India
To help offline merchants opt for cashless transaction, ShopClues announced the launch of 'Reach' under its Business Edge initiative today. The solution will enable merchants to accept electronic payment from any mode be it wallet or credit/debit cards through a SMS link, in which the customers don’t have to part with their details and can enter them on their own smart-phones post receiving a link from the merchant.
Government Banks on Incentivising to Boost Digital PaymenteTailing India
The industry has backed government's move to incentivize cashless payments saying the benefits passed on to consumers will give a booster of growth to fintech or digital payment companies.
Effective promotion strategies in e commerceeTailing India
The last time we spoke about “Product” from the subject of Marketing Mix. Continuing the series, today we are going to shed light on a very important aspect of Marketing Mix strategy and that is “Promotion.” This article is especially useful for online and offline retailers who want to increase sales and induce better customer-experience. Here we go!
3. A group of teenagers stumble upon old creepy
footage of drug testing on humans set around the
50’s, they soon recognize the location where the
tests took place and decide to investigate.
They travel to an abandoned location and search the
area, equipped with the necessary items break into
the old buildings. They expect to find dead bodies
and old lab equipment but instead accidentally
unleash the undead upon the world.
11. Our target audience is mainly young adult males
however this is not exclusive. Some females of a
similar age group could also be fans of the film. We
don't really want to narrow down the target audience
too deep but we are directing this to what we would
consider normal teenagers. People that go to school
and consume unhealthy amounts of time on the
internet, whether it being shopping or socialising.
Teenagers that are never off their phones and go out
at more or less every opportunity. We would like this
to be portrayed in our group of characters so the
audience can really relate, there will be elements of
parody of todays culture in the film, however it won’t
over shadow the action and horror.
13. Our main concern is captivating the audiences through different
techniques in this fast paced horror. We hope to do this using rapid and
frantic cuts to convey the terror the characters are feeling.
The overall look of the film will be very dark and moody, however at the
beginning of the film before the zombies break out, it has a positive and
friendly mood, contrasting the much more dark and horror filled mood
to come. We envisioned it beginning with a conventional group of social
teenagers with different representations. Although we want them to be
normal we would also like to show some individuality amongst them so
they are not all the same. This could be through the way they dress and
their appearance. This allows the audience to relate through a wider
range of characters, and with our target audience being young adults
and the characters being of similar age the audience have quite a lot to
see relate too.
14. It will feature a very abstract soundtrack of completely
instrumental songs in order to keep the focus on the actors. We
don't want more mainstream artists such as Coldplay that
wouldn't fit the style of film as it takes away the feel.
However we’re trying to go against the norm, rather than have
main characters that are like action men, we’re trying to make
them more believable and realistic. Which will hopefully cause
the audience to ask themselves questions like what would
happen if they were in that situation. Making it easier for the
audience to relate to them. We are hoping to follow similar styles
to films like 28 weeks later with fast paced intense zombies
rather than more traditional slow moving zombies. This is much
more exciting, to watch a nail biting chase rather than montage
of people hitting slow helpless zombies over the head.
20. Interstellar is involved in the creation of
the film itself and Dancing panda will
handle distribution and marketing.
The film will involve the internet
extremely heavily in its campaign, it will
also have a few screenings at local
independent cinemas. However most
likely, people will watch the film online
on either YouTube or its own website. On the website you can
choose to make donations rather than paying to watch to help
fund future productions from the companies.
22. Our target audience is
mainly young adult
males, however some
females may be interested.
By using a website like
YouTube to feature and
market our product, it
opens our film up to a
massive potential audience
and makes it easy to
access. The younger
audiences are regulars to
YouTube and we can post
on social media websites
such as Reddit and twitter
to gain popularity among
the target audience.