Emily JonesEvaluation 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?When I was creating my magazine I mainly stuck to the conventions of real media products, for thefrom cover I used the rule of thirds where I put more cover-lines on the left hand side due toknowing that many magazines do this because when the magazine is placed on the shelf in the shopit shows the left side of the magazine, they put a lot of colourful interesting cover-lines to attract theaudience into wanting to pick up the magazine. When taking the photo of the artist, I made sure thatthe artist gave direct address to the camera so it makes the audience feel connected with the artistwhich most magazines do because they believe that the audience should feel that connection withthe person on the front cover. I used a masthead which was like a banner that took over the top ofthe magazine, it is large and bold to make sure it stands out to the audience. Another typicalconvention that many magazines use, the artist/model is usually in the middle of the magazine toshow the importance of the artist/ band in this week’s magazine, with my magazine I put the imageof Gabby in the middle of the front cover, with the cover lines etc around her to show she isimportant in this weeks magazine like many popular professional magazines do. Also I did the mostconventional part of a magazine, the barcode, the date, issue number and price is on the corner ofthe magazine, usually at the bottom right corner, which I have put at the bottom right corner on myfront cover, it is to show the audience the information they need about this magazine, they want toknow that it is the up to date magazine that they wish to buy, the price which is always needed onanything to show the audience how much the magazine is. I don’t think with the front cover I didanything challenging or developed anything to the conventions of real media product.For my content page I made a black rectangle shape to put the sub-headings/grouping titles of mypages like for example: bands, news etc. like many other magazines do to help out the audiencewhen trying to find something in the magazine that they are looking for, it also gives a preview ofwhat going to be in the magazine. I had two images on the right side to give a preview of what wouldbe in the magazine, like some other real media products; they tend to have images on the contentpage to make the page more interesting and again the idea of giving a preview to the audience. Ihave again put the date at the top of the page so there is a link between the front cover date andthe content page date to make sure they are the same date. Another conventional part is having thetitle of the magazine in the content page to show its importance and show its their content pagewhich I did in my content page also having a sub heading “content” to show it is the content page, toshow it is the content page. I don’t feel like I did anything again in this that was challenging ordeveloping the conventions of real media products again like my front cover.In my double page spread I did actually see a development, usually in double page spreads there isone page took up of the artist/band’s photo, they tend to be usually doing something to link to thearticle of the magazine, in mine Wilson, my friend who is modelling as a artist, is not doing anythingreally, he is just facing the camera, we cannot see if he is giving direct address due to the fact his
sunglasses are too dark to see if he is looking at us or is not, also the text is put around him, it isn’ton a separate page also the background is just black there is no props or background its just black,this shows that in some ways I have developed forms of the conventions of real media products. Idid put some conventional things into the double page spread like a heading and a sub heading,quotations to give the audience a taste of what’s said in the interview and also the credits, sayingwho took the photographs and who did the interview. So for my double page spread I did developforms of the conventions of real media products but not by much.In conclusion of this question, I feel I haven’t really challenged but I have slightly developed theconventions of real media products, mainly in the double page spread, but in the front cover andcontent page I didn’t want to really develop or challenge the conventions of real media productsbecause I wanted the audience to feel comfortable with the front cover and the content page due tothem being the two main front pages where the audience is going to look at. 2. How does your media product represent particular social groups?For this I was looking to aim my magazines mainly towards indie rock fans, people who enjoy indierock music, it was aimed for one group in particular, I didn’t try and aim my magazine at more thanone social group due to he fact it would clash, for example, if I was to do a magazine that was aimedat classical and emo groups, it wouldn’t go due to the fact they are completely different, so for me ifI was to aim my magazine to more than one social group it wouldn’t work, I feel it may be able to beaimed at some rock fans and indie fans, since they are a combination of the two. My magazinerepresents indie rock culture or hipsters, this maybe a stereotypical view from a different socialgroup. I don’t feel like my magazine would appeal to emos due to the fact I know many people whoare stereotyped as emos usually go for magazines like Kerrang, they tend to have a very violentlooking and eye capturing with jagged writing etc. whereas with my magazine I have a veryprofessional looking magazine, the odd few eye capturing fonts or images. I feel that my magazine isable to deal with issues like race, gender and also sexuality, I feel that it deals with the issues of racebecause my front cover has Gabby who is a mix race girl, stereotypically indie rock/indie groups tendto be mainly white people so I feel I have kind of changed this image of indie rock/indie stereotypes,I felt that my magazine should accept people for who they are including their race. I have also lookedat gender, I have a female for my front cover and content page, I have a male for my content pageand double page spread, this is showing both men and women are equal, they don’t have differentrules for one and the other, it shows that the magazine is accepting both females and males whichwill broaden the audience due to it having both males and females but also the fact that themagazine accepts both male and female as a audience to the magazine. I also said that my magazinedeals with the issue of sexuality, me knowing both the models who had come for the photo shootbeing gay and lesbian, I also added in the double page spread about how Wilson deals withhomophobic abuse, I felt that I wanted to include this because I feel that the issue of homophobia isstill a major thing in society, I wanted to show my magazine wasn’t against anyone’s sexuality. 3. What kind of media institution might distribute your media product and why?
When looking at magazines that wear close to mine, magazines like Q, NME, Kerrang! And clash, Iwas able to find out that clash is a independent company that have do not have a media institutionthat distribute their magazine because it isn’t as big as some magazines, like Q and NME andKerrang. Q and Kerrang! There was two main companies, Bauer Media Group who distributeKerrang!, Q magazine, Planet Rock, Mojo, MCN and more. IPC Media distributes NME, Uncut andmany more. Bauer Media group is a world wide company, the headquarters in Germany with otheroffices in places such as USA, Poland, UK, Mexico, Spain, Russia, etc. this shows that Bauer is aworldwide company whereas IPC media is a UK based company. I feel when looking at what kinds ofmedia brands Bauer do, it seems to have a mixture of both female and male, they also have a lotmore popular brands whereas IPC have more of a female approach, I feel that I would suit more withpicking Bauer Media group due to the fact it is a worldwide company but also it has a balance ofboth females and males so it is suitable for both, also I tried to mainly base my magazine more like Qmagazine. 4. Who would the audience be for your media product?For my target audience I would see my magazine aimed at a younger generation, when looking atmy magazine and then looking at figures from Q and NME magazine that I used as inspiration for mymagazine, I was able to see that mainly 16-30 was the age range of the magazines roughly, I wish toput my target audience at 16-24, I feel that my magazine is for this age rage due to seeing that Iknow that my magazine wouldn’t appeal to mature older people due to seeing the figures of Qmagazine and NME, also indie rock/indie doesn’t appeal to older people due to looking into detail ofindie/indie rock history etc. I feel that my target audience’s social class would be more workingclass/middle class because if we look at the age of my target audience of 16-24, this means that mytarget audience would still be in education whether that be school/college/university and probablydon’t get a lot of money if so they may get their money from a part time job or parents, or they mayhave started working but won’t have a very highly paid job due to not long finishing their education.The gender of my target audience I wish to aim at both male and female, I feel that maybe putting inabout a homosexual artist in my magazine this may aim more towards women due to women beingmore understanding maybe of homosexuals or more excepting, some men sometimes can be a bitokay but unsure of it slightly. The ethnicity of my target audience, stereotypically it would be whitedue to the idea of indie/indie rock social groups being white, but for my magazine I wish to have anyethnicity to wish to read this but I feel that people who may have a strong faith and more of adifferent lifestyle such as the Asian community may not wish to read or except my type of magazineso I don’t feel that my magazine would appeal to some people. 5. How did you attract/address your audience?When looking firstly at my front cover, when researching indie rock and indie rock magazines thecolour scheme is very important, the use of reds, greys, gold and black, slightly dull colours issomething common in a indie rock magazine so when trying to make my magazine attract to thosewho like or wish to buy a indie rock/indie/rock magazine I had to use this colour scheme to attractthis kind of audience. The image itself had to look a professional looking one, usually of just oneperson, giving direct address, wearing casual clothing and not really doing anything, usually juststanding and looking towards the camera, that’s what I did for my front cover, my artist didn’t have
bold fancy clothing on, she had casual clothes on, she was giving direct address and not doing anyactions just standing, although you can’t see much of her due to the fact it is a mid close shot, manyindie rock/rock/indie magazines use also mid close ups of the artist. The masthead is a simple font,along with the rest of the font in the magazine, it is a simple easy to read font, the masthead of themagazine is bold, black font to stand out but also look professional looking so it does appeal toyoung adults and not young children. The whole idea of ethnicity issue and stereotypes of indie rocksocial groups being just mainly white people, the artist on the front cover being a mix race girl, alsodealing with the gender issue too, I wish to make sure my magazine gives a positive attitude towardspeople with different backgrounds. I feel the layout of my front cover is very professional, not toobold and eye capturing like some magazines which shows its not aimed really young people butinstead.The content page, when looking at other magazines such as Q and NME content page, I was able touse their style to try and make a very indie/rock/indie rock content page, they tend to again use a lotof dull colours with images to stand out and not make the page look boring and just full of writing,also giving a preview of what is going to be in this weeks magazine, I wanted to put a social sectionwhere the audience could connect on the internet with this magazine, putting social links to theirtwitter, facebook and their website to connect with the modern day society. I still did what everyother magazine does and have group titles/sub headings of the sections of the magazines like news,gossip etc.When creating my double page spread I looked at many examples of double page spreads frommagazines such as Q, NME, Clash etc. I was able to see that they keep their double page spreadssimple, they don’t have loads of images on the double page, it tends to have just the one main imageof the artist/band, not really doing anything like some magazines who have the artist/band doingsomething to link to the article like when for example when Dizzee Rascal’s double page spread inNME he links the idea of tags in graffiti to the pose he is doing in the image of using a spray can on awall, in mine the image just shows the artist with a black background and white writing. The blackbackground makes the writing and the artist to stand out to show their importance to the magazine.Although I feel that maybe my double page spread isn’t very indie rock like due to the blackbackground, it being not a natural background or a very professional photoshoot image. 6. What have you learnt about technologies from the process of constructing this product?When creating my magazine I used different software’s and hardware’s to create my final product,some new to me but some I had already had experience in using. When taking the photos I used acamera, I planned firstly on using my own camera from home but due to the changes from hearingwe had to take photos with the college cameras in college times by booking them in and out, I took acollege camera to Birmingham City Centre, I firstly took images of Gabby in town, I felt the camera Iwas using was very professional looking even without editing, I then later met Wilson, I had thecamera over night and took images of Wilson outside in the dark with a flash light making sure hewas shown and the background was dark around him, I also felt the camera used was a very goodquality camera. I soon had the images up on the computer, I edited them using photoshop, I hadalready used photoshop before at school and also at home due to already having it, I was able tosoften the images, use the blur tool, spot healing brush tool, paint brush, darkening tools etc. also
using brightness and contrast tool to add contrast and brightness to my photos. When creating myfront cover I created it in photoshop, using things like text, etc. I also did my content page onphotoshop, using text tool, shape tool, inserting edited images, etc. I then had to import the frontcover piece, content page piece, and also the edited image for my double page spread into In designsoftware which I had never used before, I found it slightly confusing at first to do things such as wrapthe text around the image of the artist or to make sure the pages were the right size, which I had toget help with but I found it okay once I was instructed on what to do, I found the simple things easylike adding text, rotating object, etc. it was easy to understand once shown, I was able to learn howto wrap text around a selected object, add columns, enhance quality of the image/double page. Ialso used basic normal software’s such as internet explorer to find text on the internet to insert inmy magazine or for my research section. I also used word document to create my article.
7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?I feel that I was able to develop a lot more better since my preliminary task, when looking back Ihave seen dramatic changes in my work, firstly there was the research, even though we didn’t reallyhave to do any research for our college magazine apart from the feedback at the end about our finalpiece, I was able to research before hand about what I wanted to do, what kind of genre of music Iwished to do, I was able to look at examples of real magazines and see how this would attract atarget audience and then be able to use that in my actual music magazine, I was able to research mytarget audience that I had selected, looking at the type of style, the stereotypical aspect of my targetaudience, I was able to also research the figures of popular magazines that I classed as indierock/indie/rock magazines, being able to see who their target audience were and knowinginformation about them, also knowing what company distributes their magazine and able toresearch more into detail about the company. I was then able to research what types of bands Iwould wish to put into my magazine, I felt I had more time to plan what I would have in mymagazine instead of kind of feeling clueless like I did in my preliminary task. Also we did aquestionnaire to a few people to ask what they would like in a magazine, again this helped me a lotto understand what people would want in a magazine so it wasn’t guess work, but also I could seewhat would sell more to people.When creating my magazine I was able to have a small amount of time, and be able to go out andtake photos, also after having a few weeks of learning different types of shots example long shot,mid shot, etc. I was able to try out these new skills I had learnt and also ask people who I wanted totake part in my photos. When editing, I was able to try out new things, before I had to make it very
college like, with my music magazine I had to make sure it was professional good quality type ofimages. I felt when creating my actual magazine I felt we had more time to develop our skills andhave more time to play about with editing and creating, whereas before it we only had two weeks tocompletely finish our work. Also when editing and creating my work I was able to try out newsoftware’s to create my final piece.I also learnt a lot of new things when planning as well, like learning how to fill in a risk assessment,being able to realise what would be a risk or how to avoid any harm to happen to anyone who wasinvolved in taking photos, I was able to draw out my plan and say what I wanted to be on mymagazine and have a reason why and being able to look at magazines like Q and NME to try and getideas and see what would make my magazine look like a good quality magazine.Overall, I feel I have developed my knowledge since a preliminary task, I have been able toexperiment more with different software’s such as In Design, photoshop etc. and able to develop myunderstanding in how to use the tools. I feel I have also developed my skills in taking photos,understanding different types of shots and angles, I was able to take different types of photos whichI feel looked a lot better quality than my photos in the preliminary task. I was able to use and showmy skills in editing and was able to learn more skills. I was able to also learn how to research moreinto depth, to look at already selling magazines and their figures, I was able to question people whomaybe classed as target audience, I feel I was able to learn a lot more into depth about the planningof my magazine.