Rock music listeners and magazine readers are typically aged 20-22 years old. They enjoy rock bands like Arctic Monkeys and reading magazines like Q and Kerrang. These magazines attract readers with images of artists on the cover and focus on exclusive interviews and competitions. Readers are willing to pay £3.50-5.50 for quality music magazines.

1. Audience Profiles
By Sana Gillani

2. Who would listen to Rock music?
Their target audience is from 20+, both males and females. And the average age
of the person who would listen to rock music is 22 years old. This age group just
comes away from teenagers. They've aimed it at young and mature age group, this
is because they are mature enough to understand and relate to the lyrics being
sung in the song.
●
From my questionnaire I found that more males listen to rock music than females
●
Who would read Rock magazines?
Their Rock magazines are aimed at people from the age of 20+. So, the contents
which they have included in their magazines are aimed at that particular target
audience. Also, from the media pack advertisement I found that the average age
of the person who would read the magazine is 22 years old.

3. One
Age: 20
Ethnicity: American Pakistani
Status: Student
Hometown: Birmingham
What magazines do you read?
Q and Kerrang magazines
How do you listen to music?
Youtube
How do you download music?
I use itunes to buy and download my music.
How many magazines do you read in a month?
I read at least two magazines every month, one of Q and the other of Kerrang. I like
to keep up to date with the latest issues of magazines being released.
Which bands/artists/genres do you listen to the most?
I am a really big fan of Rock music. The bands associated with this genre that I
really enjoy listening to is Arctic Monkeys. The music they produce is always
upbeat, and I can also relate to their song lyrics.
What on the front cover of a magazine attracts you to buy a magazine?
The kind of things that attract me to buy a magazine from looking at the front cover
are: the images of well known artists and big/bold/colourful texts.
What would you like to see more of in the magazines you buy?
I would like to see more exclusive interviews and more competitions to get involved
in.
How much would you pay for a magazine?
For a really good quality and attractive magazine, I am willing to pay from £4.50 £5.50.

4. Two
Age: 23
Ethnicity: British Arabian
Status: personal care advisor
Hometown: Brighton
What magazines do you read?
I enjoy reading NME and Kerrang magazines
How do you listen to music?
I often use Youtube to listen to music, and other times I use VEVO.
How do you download music?
I download my music using flvto.
How many magazines do you read in a month?
I try to read at least three magazines in a month, one of NME and two of Kerrang. But,
sometimes I read two magazines in a month, one of NME and the other of Kerrang.
Which bands/artists/genres do you listen to the most?
I listen to rock music gene the most. My favourite rock artist is Ozzy Osbourne. I really
enjoy listening to the music he produces. I can also relate to his lyrics. His music
keeps me motivated throughout the day.
What on the front cover of a magazine attracts you to buy a magazine?
Lots of images, pull stickers, colourful fonts and creative logos.
What would you like to see more of in the magazines you buy?
More free stuff, and more exciting competitions to keep me engaged with the
magazine.
How much would you pay for a magazine?
I am willing to pay £3.50 - £4.50 for a really good magazine.

5. Three
Age: 22
Ethnicity: White British
Status: Administrator
Hometown: Manchester
What magazines do you read?
I enjoy reading NME, Q and Kerrang magazines
How do you listen to music?
I listen to music using youtube.
How do you download music?
I download my music online using a website which converts my music to mp3 form.
How many magazines do you read in a month?
I tend to read at least two magazines in a month.
Which bands/artists/genres do you listen to the most?
My favourite music genre is Rock. I really enjoy listening to Rock music. I am able to
do clean up very quickly whilst listening to Rock music. It's very upbeat and it also
helps me when I'm exercising. I love listening to The Beatles, even-though they are
quite an old band. I also love listening to Arctic Monkeys and Ozzy Osbourne.
What on the front cover of a magazine attracts you to buy a magazine?
Eye catching images, big and bold fonts.
What would you like to see more of in the magazines you buy?
I would like to see more exclusive interviews.
How much would you pay for a magazine?
For a really good quality music magazine I would pay from £4-£5.

6. Four
Age: 22
Ethnicity: British Latina
Status: Administrator
Hometown: Bolton
What magazines do you read?
I love reading Rolling Stone, Nme and Kerrang magazines.
How do you listen to music?
I listen to music using youtube and itunes,
How do you download music?
I buy my music on itunes.
How many magazines do you read in a month?
I buy two issues of my favourite magazines every month, NME and Kerrang
Which bands/artists/genres do you listen to the most?
My favourite genre is Rock. My favourite Rock artist is Nickle Back and I listen to
him the most
What on the front cover of a magazine attracts you to buy a magazine?
The kind of things that attract me to buy a magazine, is pictures of well known
artists/bands, creative logos and pull stickers.
What would you like to see more of in the magazines you buy?
I would like to see more competitions, so I feel more engaged and at least two
exclusive interviews of well known artists.
How much would you pay for a magazine?
I would pay up to £4.50 for a music magazine.

7. Four
Age: 22
Ethnicity: British Latina
Status: Administrator
Hometown: Bolton
What magazines do you read?
I love reading Rolling Stone, Nme and Kerrang magazines.
How do you listen to music?
I listen to music using youtube and itunes,
How do you download music?
I buy my music on itunes.
How many magazines do you read in a month?
I buy two issues of my favourite magazines every month, NME and Kerrang
Which bands/artists/genres do you listen to the most?
My favourite genre is Rock. My favourite Rock artist is Nickle Back and I listen to
him the most
What on the front cover of a magazine attracts you to buy a magazine?
The kind of things that attract me to buy a magazine, is pictures of well known
artists/bands, creative logos and pull stickers.
What would you like to see more of in the magazines you buy?
I would like to see more competitions, so I feel more engaged and at least two
exclusive interviews of well known artists.
How much would you pay for a magazine?
I would pay up to £4.50 for a music magazine.