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Making Magic with Ai - Cannes Lions 2017

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designing enchanting experiences for brands
Ma cAi
MAKING
WITH
THINXMACHINE
PRESENTED BY @JOJOBICKLEY

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2
FROM SCIENCE FICTION TO
A WELL DESIGNED REALITY
MAKING MAGIC WITH Ai

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Ai + Internet of Things
MAKING MAGIC WITH Ai

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Making Magic with Ai - Cannes Lions 2017

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“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke

Most of my creations have been inspired by the belief that there is a unique dialog between fiction and invention. The comics of Trina Robbins, Wendy Pini, Louise Simonson, Charles Moulton, Arthur C. Clarke and the Classic Tales of the Brothers Grim have shaped my imagination and my quest to design enchanting experiences that use the Internet of Things (IoT) as a canvas, data as a paint and enduring stories to create unique customer experiences that go from science fiction to magical reality.

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke

Most of my creations have been inspired by the belief that there is a unique dialog between fiction and invention. The comics of Trina Robbins, Wendy Pini, Louise Simonson, Charles Moulton, Arthur C. Clarke and the Classic Tales of the Brothers Grim have shaped my imagination and my quest to design enchanting experiences that use the Internet of Things (IoT) as a canvas, data as a paint and enduring stories to create unique customer experiences that go from science fiction to magical reality.

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Making Magic with Ai - Cannes Lions 2017

  1. 1. designing enchanting experiences for brands Ma cAi MAKING WITH THINXMACHINE PRESENTED BY @JOJOBICKLEY
  2. 2. 2 FROM SCIENCE FICTION TO A WELL DESIGNED REALITY MAKING MAGIC WITH Ai
  3. 3. 3 Ai + Internet of Things MAKING MAGIC WITH Ai
  4. 4. 4 AI + INTERNET OF THINGS 2.5 QUINTILLIONzeta bytes of data daily has given us cognitive overload Ai REFINING DATA INTO ENCHANTING EXPERIENCES
  5. 5. 5 WHAT IS Ai? PATTERN RECOGNITION MACHINE LEARNING PLATFORMS NATURAL LANGUAGE PROCESSING DATA MINING VISUAL RECOGNITION Ai- OPTIMIZED HARDWARE DECISION MANAGEMENT ROBOTIC PROCESS AUTOMATION VIRTUAL AGENTS ARTIFICIAL INTELLIGENCE AI + INTERNET OF THINGS
  6. 6. 6 In order to change an existing paradigm you do not struggle to try and change the problematic model. You create a new model and make the old one obsolete. ” “ - R. Buckminster Fuller
  7. 7. 7 360OF COMMUNICATIONS 365DAYS OF INTELLIGENT CONNECTION <° • CONSUMERS • MASS TARGETING • BUILDING AN IMAGE • STORYTELLING FROM TO • USERS / CUSTOMERS • MASS INDIVIDUALIZATION • BUILDING EXPERIENCES • STORYDOING THE PARADIGM SHIFT
 IN STORYTELLING & BRAND AI + INTERNET OF THINGS
  8. 8. 8 Ai IS THE NEW Ui VOICE BRAIN VISUAL TOUCH
  9. 9. 9 AMAZON GO MAKING MAGIC WITH AI THE PHYSICAL SPACE IS 
 THE NEW DIGITAL INTERFACE AI + INTERNET OF THINGS
  10. 10. 10 THE Ai MARKET PLAYERS AI + INTERNET OF THINGS
  11. 11. 11 INTELLIGENT CREATIVITY MAKING MAGIC WITH Ai
  12. 12. 12 ENCHANTING EXPERIENCES MAKING MAGIC WITH Ai there is a unique dialog between fiction and invention
  13. 13. 13 AMAZON GO & ECHO ADS MAKING MAGIC WITH AI
  14. 14. 14 ECHO ADS MAKING MAGIC WITH AI MAKING MAGIC WITH Ai
  15. 15. 15 ECHO SHOW MAKING MAGIC WITH AI
  16. 16. 16 MAKING MAGIC WITH Ai DESIGNING DIMENSIONAL AWARENESS
  17. 17. 17 MAKING MAGIC WITH AI DESIGNING GOAL-SYNCED PRODUCTS
  18. 18. 18 SELF SOCIALIZING MAKING MAGIC WITH Ai
  19. 19. 19 ONSTAR GO An industry-first Cognitive Mobility Platform IBM & GM create a data-driven operating system that injects human wisdom into the driver and passenger experience. OnStar Go provides the driver with a trusted co-pilot in the car that transforms time on the move.
  20. 20. 20 20
  21. 21. 21 21*ALL MERCHANTS, BRANDS AND OFFERS FOR ILLUSTRATIVE PURPOSES ONLY.
  22. 22. 22 THE POWER OF HEALING MAKING MAGIC WITH Ai
  23. 23. 23 WATSON ONCOLOGY + SLOAN KETTERING MAKING MAGIC WITH Ai
  24. 24. 24 MAKING MAGIC WITH Ai MAGIC MIRROR
  25. 25. 25 MAKING MAGIC WITH Ai
  26. 26. IBM Interactive Experience MAKING MAGIC WITH AI REGENERATIVE HEALING FACTOR
  27. 27. IBM Interactive Experience 27 #IoT MAKING MAGIC WITH Ai REGENERATIVE HEALING FACTOR
  28. 28. IBM Interactive Experience MAKING MAGIC WITH Ai TRUE FORM
  29. 29. IBM Interactive Experience 29 #IoT #Magic TRUE FORM MAKING MAGIC WITH Ai
  30. 30. IBM Interactive Experience 30 MAGIC BAG MAKING MAGIC WITH Ai
  31. 31. IBM Interactive Experience MAGIC BAG MAKING MAGIC WITH Ai
  32. 32. 32 GOOD DESIGN 
 IS GOOD BUSINESS MAKING MAGIC WITH AI 2 X GROSS PROFIT GROWTH 3.4NET INCOME GROWTH X 2.4STOCK PRICE GROWTH X THREE YEAR PERIOD *SOURCE: 2016 IBM IBV
  33. 33. 33 62 MAKING MAGIC WITH AI % SHIFTING TO CUSTOMER EXPERIENCE INNOVATION *SOURCE: 2017 GARTNER CUSTOMER EXPERIENCE REPORT
 ECONOMIST INTELLIGENCE UNIT SURVEY, 2016 Achieving personalization at scale is the biggest and most important challenge for us to get right. ” “ - Kristin Lemkau, CMO, JPMorgan Chase SHIFTING 
 MARKETING SPEND
  34. 34. 34 MARKET MAKING OPPORTUNITY MAKING INVENTION AND INNOVATION A
  35. 35. 35 ESTIMATED NUMBER OF GLOBAL CONNECTED VEHICLES 2016 2017 2018 2019 2020 21M 33M 48M 64M 83M CONNECTED LEADERS BMW GENERAL MOTORS FORD HONDA TOYOTA TESLA CONNECTED CARS 
 MARKET HAS REACHED SCALE
  36. 36. 36 24 MILLION AMAZON ECHOS DEVICES 8.2 MILLION GOOGLE HOME DEVICES AI + INTERNET OF THINGS CONNECTED HOME DEVICE GROWTH
  37. 37. 37 180 MILLION HOMEKIT ENABLED DEVICES SHIPPING ANNUALLY BY 2020 CONNECTED HOME DEVICE GROWTH AI + INTERNET OF THINGS APPLE HOMEPOD DEC 2017
  38. 38. 38 $47.2 BILLION THE SMART APPLIANCE MARKET BY 2020 AI + INTERNET OF THINGS CONNECTED HOME DEVICE GROWTH
  39. 39. 39 AI + INTERNET OF THINGS CONNECTED HOME DEVICE GROWTH
  40. 40. 40 The best way to predict the future is to design it. ” “ - R. Buckminster Fuller
  41. 41. 41 Is your current brand strategy bold enough? Can you lead this tech driven storytelling renaissance? How will you keep from missing this moment?
  42. 42. 42 Q&A@thinxbot@jojobickley

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