RUBRICRUBRICSubstantially comply with objectiveComply with objectivePartially comply with objectiveDoes not comply with objectiveTotalCONTENT (PAPER OBJECTIVES)4321Write a word paper in which you distinguish the significance and importance of innovation in your selected business's. Attribute the importance of innovation when developing the vision, mission, and values, and determine your business model for this new division. 0Propose a new product or service for the new company division and sustain the selection with research. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service by explaining the validity, reliability and credibility of the research collected data.0Analyze and describe how the division addresses customer needs and achieves competitive advantage considering the workplace values, personnel behavior and individual values.0Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future and make sure you identify alternative solutions based on the impact and identification of potential risks and mitigation plans.0Explain how the vision, mission, and value of the new division align with the company's mission and vision and the impact in each one of the stakeholders.0Summarize how the vision, mission, and values guide the division's strategic direction. Analyze the degree of alignment of the new company division with the organization values as reflected by the organizational plan and actions.0Define your guiding principles and values for your division. Evaluate the implications in the context of culture, social responsibility, and ethics.0The word count is within the required limit of 1,400- to 1,750-words0FORMATSubstantially comply with objectiveComply with objectivePartially comply with objectiveDoes not comply with objectiveTotal4321Structure - (Introduction, Body and Conclusion)0Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.0Sentences are complete, clear, and concise.0Intellectual property is recognized with in-text citations and a reference page.0Rules of grammar and usage are followed including spelling and punctuation.0Substantially comply with objectiveComply with objectivePartially comply with objectiveDoes not comply with objectiveTotalOTHER4321Resources (Minimum 2)0APASubstantially comply with objectiveComply with objectivePartially comply with objectiveDoes not comply with objectiveTotal The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.0TIMEPosted on timePosted 1 to 7 days latePosted 8 to 14 days latePosted over 14 days0SUMMARYWEIGHTCONTENT70%0.00FORMAT20%0.00OTHER & APA10%0.00OBSERVATIONSWeighted Points0.00Late Submission Penalty0.00Penalty is 15%Percent0%Value10Points Earned0.0 GUIDELI ...

1. RUBRICRUBRICSubstantially comply with objectiveComply
with objectivePartially comply with objectiveDoes not comply
with objectiveTotalCONTENT (PAPER
OBJECTIVES)4321Write a word paper in which you distinguish
the significance and importance of innovation in your selected
business's. Attribute the importance of innovation when
developing the vision, mission, and values, and determine your
business model for this new division. 0Propose a new product or
service for the new company division and sustain the selection
with research. The division should be customer-focused with an
innovative mission statement. Ensure that you are
differentiating your product or service by explaining the
validity, reliability and credibility of the research collected
data.0Analyze and describe how the division addresses customer
needs and achieves competitive advantage considering the
workplace values, personnel behavior and individual
values.0Create a vision and a business model for this new
division that clearly demonstrates your decision on what you
want your business to become in the future and make sure you
identify alternative solutions based on the impact and
identification of potential risks and mitigation plans.0Explain
how the vision, mission, and value of the new division align
with the company's mission and vision and the impact in each
one of the stakeholders.0Summarize how the vision, mission,
and values guide the division's strategic direction. Analyze the
degree of alignment of the new company division with the
organization values as reflected by the organizational plan and
actions.0Define your guiding principles and values for your
division. Evaluate the implications in the context of culture,
social responsibility, and ethics.0The word count is within the
required limit of 1,400- to 1,750-words0FORMATSubstantially
comply with objectiveComply with objectivePartially comply
with objectiveDoes not comply with
objectiveTotal4321Structure - (Introduction, Body and

2. Conclusion)0Paragraph and sentence transitions are present,
logical, and maintain the flow throughout the paper.0Sentences
are complete, clear, and concise.0Intellectual property is
recognized with in-text citations and a reference page.0Rules of
grammar and usage are followed including spelling and
punctuation.0Substantially comply with objectiveComply with
objectivePartially comply with objectiveDoes not comply with
objectiveTotalOTHER4321Resources (Minimum
2)0APASubstantially comply with objectiveComply with
objectivePartially comply with objectiveDoes not comply with
objectiveTotal The paper—including tables and graphs,
headings, title page, and reference page—is consistent with
APA formatting guidelines and meets course-level
requirements.0TIMEPosted on timePosted 1 to 7 days latePosted
8 to 14 days latePosted over 14
days0SUMMARYWEIGHTCONTENT70%0.00FORMAT20%0.0
0OTHER & APA10%0.00OBSERVATIONSWeighted
Points0.00Late Submission Penalty0.00Penalty is
15%Percent0%Value10Points Earned0.0
GUIDELINEGUIDELINECONTENT (PAPER
OBJECTIVES)POINTS4321Write a word paper in which you
distinguish the significance and importance of innovation in
your selected business's. Attribute the importance of innovation
when developing the vision, mission, and values, and determine
your business model for this new division.
Problem Identification - Issue
Problem Identification - Situation
Problem Identification - Circumstance
0• Distinguish the significance of the issue.
• Select the underlying issue.
• Attribute the importance of each classification of the
circumstances surrounding the issue.
• Illustrate the significance of the Issue.
•Explain the cause and effect of the underlying issue.
• Classify the circumstances surrounding the issue.• Recognize

3. there is an issue.
• Summarize the situation related to the issue.
• Identify the circumstances surrounding the issue.• Does not
recognize there is an issue.
• Does not summarize the situation related to the issue.
• Does not identify the circumstances surrounding the
issue.Propose a new product or service for the new company
division and sustain the selection with research. The division
should be customer-focused with an innovative mission
statement. Ensure that you are differentiating your product or
service by explaining the validity, reliability and credibility of
the research collected data.
Research - collection
Research - Quality
0• Analyze the collected data. • Explain the
quality (validity, reliability and credibility of the sources) of
the collected data.
• Explain the collected data.
• Explain the quality (validity, reliability and credibility of the
sources) of the collected data.
• Present collected data. • Did not explain the
quality (validity, reliability and credibility of the sources) of
the collected data.
• Does not present collected data.
• Did not explain the quality (validity, reliability and credibility
of the sources) of the collected data.Analyze and describe how
the division addresses customer needs and achieves competitive
advantage considering the workplace values, personnel behavior
and individual values.
Problem Identification - Issue
Problem Identification - Situation
Problem Identification - Circumstance
0• Distinguish the significance of the issue.
• Select the underlying issue.
• Attribute the importance of each classification of the

4. circumstances surrounding the issue.• Illustrate the significance
of the Issue.
•Explain the cause and effect of the underlying issue.
• Classify the circumstances surrounding the issue.• Recognize
there is an issue.
• Summarize the situation related to the issue.
• Identify the circumstances surrounding the issue.• Does not
recognize there is an issue.
• Does not summarize the situation related to the issue.
• Does not identify the circumstances surrounding the
issue.Create a vision and a business model for this new division
that clearly demonstrates your decision on what you want your
business to become in the future and make sure you identify
alternative solutions based on the impact and identification of
potential risks and mitigation plans.
Alternative Analysis – Key Stakeholders0• Select a solution
based on identifying the alternative solutions and ranking them
based on impact and the identification of potential risks and
mitigation plans.
• Select a solution based on identifying the alternative solutions
and ranking them based on impact and the identification of
potential risks.• Select a solution based on identifying
alternative solutions and ranking them based on impact. • Does
not select a solution based on identifying alternative solutions
and ranking them based on impact.Explain how the vision,
mission, and value of the new division align with the company's
mission and vision and the impact in each one of the
stakeholders.
Alternative Analysis – Alternative solutions0• Conduct a
stakeholder analysis including mitigation and contingency
strategies.
• Conduct a stakeholder analysis.
• Identify the key stakeholders for each solution.
• Does not identify the key stakeholders for each solution.
Summarize how the vision, mission, and values guide the
division's strategic direction. Analyze the degree of alignment

5. of the new company division with the organization values as
reflected by the organizational plan and actions.
Alternative Analysis – Alternative solutions0• Conduct a
stakeholder analysis including mitigation and contingency
strategies.
• Conduct a stakeholder analysis.
• Identify the key stakeholders for each solution.
• Does not identify the key stakeholders for each solution.
Define your guiding principles and values for your division.
Evaluate the implications in the context of culture, social
responsibility, and ethics.
Alternative Analysis – Ethical Implications0• Evaluate the
ethical implications of the prospective solutions.• Analyze the
ethical implications of the prospective solutions.• Summarize
the ethical implications of the prospective solutions.• Does not
summarize the ethical implications of the prospective solutions.
Business Model and Strategic Planning Outline
BUS/45 Version 5
1
University of Phoenix Material
Business Model and Strategic Planning Outline
I. Title Page
II. Table of Contents
III. Executive Summary
IV. Business Model and Strategic Plan Part I: Existing
Business or New Business Division; Vision, Mission, and Value
Proposition
V. Business Model and Strategic Plan Part II: SWOTT Analysis
– Internal and External Environmental Analysis; Supply and
Value Chain Analysis
VI. Business Model and Strategic Plan Part III: Assumptions,

6. Risk and Change Management Plan; Summary of Strategic
Objectives; Balanced Score Card and its impact on stakeholders;
the Communication Plan
VII. Conclusion
VIII. Reference Page
Business Model and Strategic Plan Part I: Conceptualizing a
New Product or Service Division of an Existing Business
Grading Guide
BUS/475 Version 5
1
Individual Assignment: Business Model and Strategic Plan Part
I: Conceptualizing a New Product or Service Division of an
Existing Business
Purpose of Assignment
Students have the opportunity to research a company and
industry using University of Phoenix IBISWorld and other
databases to conceptualize forming a new division of an
existing company based on a new product or service. The
assigned text and Business Model and Strategic Planning
Outline serve as a guide to complete sections of the capstone
project each week. A final paper and presentation is due in
Week 5.
Resources Required
· University of Phoenix Material: Business Model and Strategic
Planning Outline
· University Library: IBISWorld, Mergent Online, Hoover’s
databases
· Strategic Management, Ch. 4. 5, & 6
· Crafting and Executing Strategy, Ch. 3, 4, & 5

7. Grading Guide
Content
70 Percent
Met
Partially Met
Not Met
Comments:
· Propose a new product or service for the new company
division. The division should be customer-focused with an
innovative mission statement. Ensure that you are
differentiating your product or service.
· Describe how the division addresses customer needs and
achieves competitive advantage.
· Create a vision and a business model for this new division that
clearly demonstrates your decision on what you want your
business to become in the future.
· Explain how the vision, mission, and value of the new division
align with the company’s mission and vision.
· Summarize how the vision, mission, and values guide the
division’s strategic direction.
· Define your guiding principles and values for your division in
the context of culture, social responsibility, and ethics and its

8. alignment to those of the company.
The paper is between 1,400 and 1,750 words in length.
Total Available
Total Earned
7
#/7
Writing Guidelines
30 Percent
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.

9. Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Total Available
Total Earned
3
#/3
Assignment Total

10. 10
#/10
Additional comments:
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