This document provides information and assignment instructions for students in the BUS 475 Integrated Business Topics course. It includes instructions for four weekly assignments: 1) A career connection paper analyzing a company's mission and vision statements. 2) A SWOT analysis paper discussing the elements and purpose of SWOT analyses. 3) The first part of a strategic plan proposing a new product or service and business model. 4) The second part of the strategic plan involving an environmental analysis and SWOTT table. Peer reviews of assignments are also required each week.

1. BUS/475
INTEGRATED BUSINESS TOPICS
The Latest Version A+ Study Guide
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BUS 475 Entire Course Link
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BUS 475 Week 1 CAREER CONNECTION: Mission, Vision, and
You
Think about your current or former place of employment or a business where you would
like to work.
Write a 350- to 700-word paper in which you address the following:
 What is the company's mission statement?
 What is the company's vision statement?
 What role do these have on the way the business operates? Do the company's
actions seem to align to their vision and mission statements?
 How might the mission and vision of the organization affect or guide you as an
employee or manager in the company?
 If the company does not have a mission or vision statement, what might be the
effect of that?
Format your paper consistent with APA guidelines. Introductions, conclusions, and APA
headings are required in all written assignments in this course. Cite any resource material
used in completion of the paper. The introduction shall briefly, and clearly, convey the
purpose of the paper. Papers found to be plagiarized will receive an automatic zero and

2. an academic violation report will be filed. Make sure to use in-text citations and reference
any and all resource material.
Click the Assignment Files tab to submit your assignment.
BUS 475 Week 2 SWOT Paper
Review the SWOT Analysis information located in Chapter's 2 & 3 of the Strategic
Management textbook, and additional University Library sources such as Business
Source Complete found on the Week 2 Electronic Reserve Readings page to see the
types of information that companies or industries include.
Write a 700- to 1,050-word paper in which you address the following:
 Discuss the elements of a SWOT analysis. What elements to all SWOT analyses
have in common? Why might some be different?
 Identify the elements the team considers most important and that would be
included in a SWOT conducted by the team. Why were these chosen?
 Explain the purpose of a SWOT analysis. What are the alternatives?
 Discuss the advantages and disadvantages of the SWOT analysis.
Format your paper consistent with APA guidelines. Introductions, conclusions, and APA
headings are required in all written assignments in this course. Cite any resource material
used in completion of the paper. The introduction shall briefly, and clearly, convey the
purpose of the paper. Papers found to be plagiarized will receive an automatic zero and
an academic violation report will be filed. Make sure to use in-text citations and reference
any and all resource material.
Click the Assignment Files tab to submit your assignment.
BUS 475 Week 2 Strategic Plan Part 1: New Product or Service
Use the Strategic Planning Outline as a guide to complete sections of your capstone
project each week. A final paper is due in Week 5. Cite your resources.
As clarification, papers 1, 2, and 3 do not require an executive summary or a table
of content.
Write a 1,050- to 1,400-word paper in which you explain the importance of innovation in
your selected business's vision, mission, and values, and determine your business model
for this new division. Include the following:

3.  Propose a new product or service for the new company division (Core
Requirement). The division should be customer-focused with an innovative
mission statement. Ensure that you are differentiating your product or service. The
new product or service must be from your own imagination, meaning that I cannot
be a product or service that is already offered by the selected business.
 Describe how the division addresses customer needs and achieves competitive
advantage.
 Create a vision and a business model for this new division that clearly
demonstrates your decision on what you want your business to become in the
future.
 Explain how the vision, mission, and value of the new division align with the
company's mission and vision.
 Summarize how the vision, mission, and values guide the division's strategic
direction.
 Define your guiding principles and values for your division in the context of culture,
social responsibility, and ethics.
Format your paper consistent with APA guidelines. Introductions, conclusions, and APA
headings are required in all written assignments in this course. Cite any resource material
used in completion of the paper. The introduction shall briefly, and clearly, convey the
purpose of the paper. Ensure that the new product or service is clearly stated in the
introduction. Papers found to be plagiarized will receive an automatic zero and an
academic violation report will be filed. Make sure to use in-text citations and reference any
and all resource material.
Click the Assignment Files tab to submit your assignment.
BUS 475 Week 3 Peer Review Analysis
Share drafts of your Business Model and Strategic Plan, Part I Individual assignments
from Week 2 with all team members.
Choose 1 or 2 team member's drafts and review as a team this week (do not wait for a
graded paper). You will review a different team member's drafts each week. By Week 5,
all team members' papers should have been reviewed at least once.
Provide feedback that team members can incorporate into their drafts.

4. Write a synopsis of no more than 350 words summarizing what the team has learned
from the review and discussion. I am looking for lessons learned from the reviews and
how the papers could be improved. All team members shall provide an input to the final
synopsis. The author(s) of the paper(s) under review should provide a brief statement
about how the peer reviews helped them improve their writing skills.
As this is a team paper, the use of first person is not allowed.
Click the Assignment Files tab to submit your assignment.
IMPORTANT: Learning Team assignments must be in by their due dates. Late
submissions of team assignment will not be accepted.
BUS 475 Week 3 Strategic Plan Part 2: SWOT Analysis Paper
Conduct an internal and external environmental analysis, and a supply chain analysis for
your proposed new division and its business model.
Create a SWOTT table summarizing your findings. Your environmental analysis should
consider, at a minimum, the following factors. For each factor, identify the one primary
strength, weakness, opportunity, threat, and trend, and include it in your table.
 External forces and trends considerations:
o Legal and regulatory
o Global
o Economic
o Technological
o Innovation
o Social
o Environmental
o Competitive analysis
 Internal forces and trends considerations:
o Strategy
o Structures
o Processes and systems
o Resources
o Goals
o Strategic capabilities
o Culture
o Technologies
o Innovations
o Intellectual property

5. o Leadership
Write a 900 to1,050 words synopsis in which you analyze relevant forces and trends from
the list above. Your analysis must include the following:
 Include a formal discussion of economic and legal and regulatory forces and
trends applicable to your proposal
 Critique how well the organization adapts to change.
 Analyze and explain the supply chain of the new division of the existing business.
Share your plans to develop and leverage core competencies and resources
within the supply chain in an effort to make a positive impact on the business
model and the various stakeholders.
 Identify issues and/or opportunities:
o Identify the major issues and/or opportunities that the company faces
based on your analysis.
o Generate a hypothesis surrounding each issue and research questions to
use for conducting analysis.
o Identify the circumstances surrounding each issue; classify the
circumstances; attribute the importance of each classification; and test the
accuracy of the importance for each classification.
Format your paper consistent with APA guidelines including an introduction, APA
headings, and a conclusion. In addition, cite any reference material used. Ensure SWOTT
table is embedded in the final deliverable. I expect one single submission for this
assignment.
Click the Assignment Files tab to submit your assignment
BUS 475 Week 4 Peer Review Analysis
Share drafts of your Business Model and Strategic Plan, Part II Individual assignments
from Week 3 with all team members. Continue reviewing 1 or 2 team member's drafts
and review as a team this week. Provide feedback that team members can incorporate
into their drafts.
Write a synopsis of no more than 350 words summarizing what the team has learned
from the review and discussion. I am looking for lessons learned from the reviews and
how the papers could be improved. All team members shall provide an input to the final
synopsis. The author(s) of the paper(s) under review should provide a brief statement
about how the peer reviews helped them improve their writing skills.

6. As this is a team paper, the use of first person is not allowed.
Click the Assignment Files tab to submit your assignment.
IMPORTANT: Learning Team assignments must be in by their due dates. Late
submissions of team assignment will not be accepted.
BUS 475 Week 4 Strategic Plan Part 3: Balanced Scorecard and
Communication Plan
Identify key trends, assumptions, and risks in the context of your final business model.
Develop the strategic objectives for your new division of the existing business in a
balanced scorecard format in the context of key trends, assumptions, and risks.The
strategic objectives are measures of attaining your vision and mission. As you develop
them, consider the vision, mission, and values for your business and the outcomes of your
SWOTT analysis and supply chain analysis.
Consider the following four quadrants of the balanced scorecard when developing your
strategic objectives:
 Shareholder Value or Financial Perspective, includes strategic objectives in areas
such as:
o Market share
o Revenues and costs
o Profitability
o Competitive position
 Customer Value Perspective, includes strategic objectives in areas such as:
o Customer retention or turnover
o Customer satisfaction
o Customer value
 Process or Internal Operations Perspective, includes strategic objectives in areas
such as:
o Measure of process performance
o Productivity or productivity improvement
o Operations metrics
o Impact of change on the organization

7.  Learning and Growth (Employee) Perspective, includes strategic objectives in
areas such as:
o Employee satisfaction
o Employee turnover or retention
o Level of organizational capability
o Nature of organizational culture or climate
o Technological innovation
Develop at least three strategic objectives for each of the four balanced scorecard areas
identified (Financial, Customer, Process, Learning and Growth). Your objectives should
be selected, in part, based on an evaluation of a number of potential alternatives to the
issues and/or opportunities identified in the SWOTT Analysis paper and table you
completed in Week 3.
Base your solutions on a ranking of alternative solutions that includes an identification of
potential risks and mitigation plans, and a stakeholder analysis that includes mitigation
and contingency strategies. You should also incorporate the ethical implications of your
solutions into your selection.
 For each strategic objective, develop a metric and target using a balanced
scorecard format. (For example, a strategic objective in the shareholder or
Financial Perspective is to increase market share. A metric to actually measure
this strategic objective of market share increase is, "The percentage of increase in
market share." The target is the specific number to be achieved in a particular time
period. The target for the metric of "Increase market share" could be "Increase
market share by 2% for each of the next 3 years" of an increase of 2% per year for
3 years.)
Outline a brief communication plan discussing how you will communicate the company's
strategic objectives that includes the following:
 Define the purpose.
 Define the audience.
 Identify the channel(s) of communication and why you selected that channel.
Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced
scorecard and its impact on all stakeholders, and the communication plan.
Format paper consistent with APA guidelines including an introduction, APA headings,
and a conclusion. Cite any reference material used. Ensure any tables are embedded in
the paper. I expect one single artifact to be turned in for this assignment.
BUS 475 Week 5 Peer Review Analysis

8. Share drafts of the Business Model and Strategic Plan, Part III Individual assignments
from Week 4 with all team members. Continue reviewing 1 or 2 team member's drafts
and review as a team this week. By the end of this week, all team members' papers
should have been reviewed at least once. Provide feedback that team members can
incorporate into their drafts.
Write a synopsis of no more than 350 words summarizing what the team has learned
from the review and discussion. I am looking for lessons learned from the reviews and
how the papers could be improved. All team members shall provide an input to the final
synopsis. The author(s) of the paper(s) under review should provide a brief statement
about how the peer reviews helped them improve their writing skills.
As this is a team paper, the use of first person is not allowed.
BUS 475 Week 5 CAREER CONNECTION: Final Strategic Plan
Write a 700- to 1,050-word section (this is not the total length of the paper) for your
business model and strategic plan in which you add your strategies and tactics to
implement and realize your objectives, measures, and targets.
 Include marketing and information technology strategies and tactics.
 Develop at least three methods to monitor and control your proposed strategic
plan, being sure to analyze how the measures will advance organizational goals
financially and operationally.
 Determine the best possible options for evaluating the strategic plan.
 Explain the ethical issues faced by the organization, summarize the legal and
regulatory issues faced by the organization, and then summarize the
organization's corporate social responsibility.
 Include in this section the possible implications of the triple bottom line (people,
planet, profit) on the strategic plan and its implementation.
Write a 350-word executive summary defining the new division of existing business.
Share your Vision, Mission, final business model, and value proposition, and list your key
assumptions, risks, and change management issues. Quantify the growth and profit
opportunity and planned impact on various stakeholders.
Note: Any investor should be eager to meet with you after reading your executive
summary. An executive summary is not the conclusion of the paper. I will provide further
information about what I expect for this assignment late in the course.
Using the University of Phoenix Business Model and Strategic Planning Outline as a
guide, combine Parts 1, 2, and 3 of your completed business model strategic plan with
your Final Business Plan Model assignment and Executive Summary. This includes the
Business Model, Vision, Mission, Values, SWOT Analysis, Supply Chain Analysis,

9. Balanced Scorecard, and Communication Plan from prior weeks. Your consolidated final
strategic plan should be 4,200 to 5,250 words in length.
The final artifact should follow the following order:
Title Page
Table of Content (Optional)
Executive Summary
Introduction (For the entire paper)
Conceptualization of the new product or service
Remove introduction and conclusion of this paper. Failure to do so will result in a
penalty.
SWOTT Analysis
Remove introduction and conclusion of paper. Failure to do so will result in a penalty.
Balanced Scorecard
Remove introduction and conclusion of paper. Failure to do so will result in a penalty.
Strategies and Tactics to realize the strategic objectives
Marketing Strategy
Monitoring and Control Methods
Ethical Issues including legal and regulatory issues
Corporate Social Responsibility discussion
Conclusion
Format the paper consistent with APA guidelines. Any paper plagiarized will receive a
zero and an academic violation report will be filed. Ensure all resource material used in
the paper is clearly cited.
Click the Assignment Files tab to submit your assignment.