Business Model and Strategic Plan Part I Conceptualizing a New .docx
1. Business Model and Strategic Plan Part I: Conceptualizing a
New Product or Service Division of an Existing Business
Grading Guide
BUS/475 Version 5
1
Individual Assignment: Business Model and Strategic Plan Part
I: Conceptualizing a New Product or Service Division of an
Existing Business
Purpose of Assignment
Students have the opportunity to research a company and
industry using University of Phoenix IBISWorld and other
databases to conceptualize forming a new division of an
existing company based on a new product or service. The
assigned text and Business Model and Strategic Planning
Outline serve as a guide to complete sections of the capstone
project each week. A final paper and presentation is due in
Week 5.
Resources Required
· University of Phoenix Material: Business Model and Strategic
Planning Outline
· University Library: IBISWorld, Mergent Online, Hoover’s
databases
· Strategic Management, Ch. 4. 5, & 6
· Crafting and Executing Strategy, Ch. 3, 4, & 5
Grading Guide
Content
70 Percent
Met
2. Partially Met
Not Met
Comments:
· Propose a new product or service for the new company
division. The division should be customer-focused with an
innovative mission statement. Ensure that you are
differentiating your product or service.
· Describe how the division addresses customer needs and
achieves competitive advantage.
· Create a vision and a business model for this new division that
clearly demonstrates your decision on what you want your
business to become in the future.
· Explain how the vision, mission, and value of the new division
align with the company’s mission and vision.
· Summarize how the vision, mission, and values guide the
division’s strategic direction.
· Define your guiding principles and values for your division in
the context of culture, social responsibility, and ethics and its
alignment to those of the company.
3. The paper is between 1,400 and 1,750 words in length.
Total Available
Total Earned
7
#/7
Writing Guidelines
30 Percent
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
4. Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
10
#/10
Additional comments:
6. Part 1:
Develop your business model and strategic plan in which you
add your strategies and tactics to implement and realize your
objectives, measures, and targets.
Include marketing and information technology strategies and
tactics.
Develop at least three methods to monitor and control your
proposed strategic plan, being sure to analyze how the measures
will advance organizational goals financially and operationally.
Explain the ethical issues faced by the organization, summarize
the legal and regulatory issues faced by the organization, and
then summarize the organization’s corporate social
responsibility.
Develop a 350-word page executive summary defining the new
division of existing business. Share your Vision, Mission, final
business model, value proposition and list your key
assumptions, risks, and change management issues. Quantify the
growth and profit opportunity and planned impact on various
stakeholders.
Part 2:
Combine Parts 1, 2, and 3 of your completed business model
strategic plan with your Final Business Plan Model assignment
and Executive Summary. This includes the Business Model,
Vision, Mission, Values, SWOTT Analysis, Supply Chain
Analysis, Balanced Scorecard, and Communication Plan from
prior weeks.
7. Part 1 is 700 to 1,050 words in length.
Part 2 that combines everything and is 4,200 to 5,250 words in
length.
Total Available
Total Earned
6.3
#/6.3
Writing Guidelines
30 Percent
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
8. Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Total Available
Total Earned
2.7
#/2.7
Assignment Total
10. Seaboard Corporation
Alexandra Matamoros
BUS 475
Walter Sienkiewicz
August 18, 2014
Content
60 Percent
Points Available
6
Points Earned
Additional Comments:
Explain the importance of innovation in your selected business's
vision, mission, and values, and determine your business model
for this new division. Include the following:
· Propose a new product or service for the new company
division. The division should be customer-focused with an
innovative mission statement. Ensure that you are
differentiating your product or service.
· Describe how the division addresses customer needs and
achieves competitive advantage.
· Create a vision and a business model for this new division that
clearly demonstrates your decision on what you want your
business to become in the future.
· Define your guiding principles and values for your division in
the context of culture, social responsibility, and ethics.
· Explain how the vision, mission, and value of the new division
align with the company's mission and vision.
11. · Summarize how the vision, mission, and values guide the
division's strategic direction.
0
This assignment was for you to develop your own, new
company. It was not about writing about an existing
organization.
I will give you some credit for submitting the paper but all
subsequent papers must be on a new company that you will be
starting.
Organization / Development
20 Percent
Points Available
2
Points Earned
Additional Comments:
· Paper is no more than 1,750 words in length.
· Student provides sufficient background on the topic and
previews major points.
· Writing is logical, flows, and reviews the major points.
2
Mechanics
20 Percent
Points Available
2
Points Earned
Additional Comments:
· Formatting, layout, and graphics are pleasing to the eye (font,
colors, spacing).
· Rules of grammar, usage, and punctuation are followed, and
spelling is correct
12. · APA formatting is followed.
2
Total Available
Total Earned
10
4
Executive summary
Seaboard Corporation is one of the US based international
Corporations corporations that is operating in a number of
countries in America, Europe, Asia, and the Caribbean. This
paper will examine Seaboard Corporation mission statement,
vision statement and the main guiding values and principles of
the corporation in the competitive environment. Furthermore,
this paper will examine various divisions of Seaboard
Corporation and lastly will be a section that discusses marketing
strategies used by this company as it tries to meet costumers’
needs.
13. Table of Contents
Executive summary 2
Introduction 4
Seaboard Corporation Mission Statement 4
Seaboard Corporation Vision Statement 4
Seaboard Corporation Core Values 5
Seaboard Corporation pork processing and transportation 6
Seaboard Corporation ways of addressing customer needs 6
Conclusion 8
References 9
Introduction
Seaboard Corporation which is based in Kansas is one of
the leading global companies that deal with ocean and
agriculture transport services. Some of the business activities of
the Seaboard Corporation include: pork production and
processing, sugar production, citrus production, commodity
merchandising, flour milling and cargo shipping across the
globe. Research shows that, Seaboard Corporation owns seven
container vessels and the remaining 23 used for her business
activities are chartered to the corporation. In addition to this,
Seaboard Corporation has more than 20,000 employees working
in different chain stores in different locations more so in Africa,
Latin America, and in the United States of America. Typically,
14. Bresky family is among the key owners of Seaboard Company
and the net sales made by this Corporation on annual basis are
more than $ 2.0 billion (Hart, 2003). Seaboard Corporation
Mission Statement
Seaboard Corporation is a food producing and processing
company that aims at offering high-quality, fair priced food and
agricultural products using natural ingredients. We view
ourselves as partners with our customers, our employees, our
community and our environment. In addition to this, we aim at
becoming a globally recognized corporation which is
capitalizing the sustained interest in agricultural products.
Above all we aim at moderating our growth, our annual
profitability and maintaining our sense of pride.Seaboard
Corporation Vision Statement
Our vision statement at Seaboard Corporation is to become
a global company that understands the needs of our customers
globally by creating products and services which satisfy their
needs and interest. In addition to this, we hope to maximize our
profits by sharing them with our esteemed customers from all
over the world. Furthermore we nurtured our winning network
by building a strong relationship with our global customers as
well as being loyal to all clients who come from different
regions or locations across the globe.Seaboard Corporation Core
Values
Typically, values act as a compass in our corporation and
they guide us in our daily activities in terms of internal and
external relationship. Integrity which is among the key values in
our company states that all employees in our company act with
honor and honesty when serving customers. Secondly is
diversity whereby we respect people from different cultures by
ensuring that there is equality and equity when employees are
being recruited. Thirdly, we are committed towards offering
great products and services to our esteemed clients at a fair
price. In addition to this, is accountability whereby we
acknowledge and take responsibility for the policies, decisions,
actions and products that we come up for our esteemed
15. customers. Furthermore, we value innovation whereby we are
perusing new creative ideas in creating a friendly environment
with the use of technology.
Safety is highly valued in Seaboard Corporations and in this
respect, the company ensures that all employees’ works in an
accident free environment in order to increase and maximize to
entire workforce. On their side, employees are expected to be
careful on what they do in the corporation, thus they should
ensure that they don’t cause any harm to the property of the
company and to the employees. Lastly but not the least,
empowerment is vital in Seaboard corporation, the corporation
is committed towards employee empowerment by encouraging
them to take responsibilities and give their best as well as
involving them in decision making process because the success
of the company depends on these employees.Seaboard
Corporation pork processing and transportation
Over the past few years, Seaboard Corporation has been
gaining momentum and it has been expanding into new markets
in various parts of the globe. Indeed, this company has
specialized in the production, processing and transportation of
pork to various markets across the globe. Fresh pork is sold by
this company under the name, Prairie Fresh while frozen bacon,
pork fat and other products are sold under the name Dailys.
Seaboard Corporation Trading and Milling Division is
responsible for cargo shipping from the United States of
America to Africa, Caribbean Basin, and Europe and to both
South and Central America.
On the other hand, Seaboard Corporation Marine Division
operates different warehouses where the company stores their
products temporarily and employees in this division are given
the task of consolidating these products. Secondly, is Seaboard
Corporation Power Division which is based in Dominican
Republic and it is involved electricity production in her two
floating electricity generating facilities. Forty, is Seaboard
Corporation Sugar Division which is based in Louisiana
specializes in sugar production, this division owns large
16. sugarcane plantations and it involves itself in refining sugar,
producing alcohol and selling these products to consumers from
within and across the globe. Lastly, is Seaboard Corporation
Turkey Division based in Turkey. This division specializes in
the production, processing and distribution of Turkish products
in the region.Seaboard Corporation ways of addressing customer
needs
Seaboard Corporation has developed a number of
marketing strategies which are being utilized when addressing
the needs of customers from all parts of the world. The company
utilizes innovative tools and traditional marketing techniques to
meet the needs of customers from all parts of the globe. Some
of the techniques used by Seaboard Corporation include the use
of branding and electronic marketing solutions.
Consistency is one of the marketing strategies that are
used by Seaboard Corporation as it tries to meet customer
needs. It is quite evident that customers are satisfied when the
company offers them with consistent customer services through
consistent customer service year-in-year-out. Seaboard
Corporation has established a responsible customer care service
whereby the employees’ gives immediate feedback to clients or
customers on various issues raised by these clients (Kantor
et.al, 2011).
Although pricing has not been the main factor considered
by customers when choosing their loyalty to the company.
Studies show that, nowadays customers are checking prices of
similar products offered by different companies through online
platform. Seaboard Corporation has set up the prices for her
products and posts them on the website of the Company. This
has enabled all customers from all parts of the globe to choose
those products whose prices are favorable as they check them
through the internet.
Lastly, Seaboard Corporation meets customer needs by
ensuring that they communicate with their customers on daily
basis. The company has come up with a website and open phone
numbers that can be used by customers to access and raise their
17. concern to the company over the products and services offered
by the Company. In addition to this, Seaboard Customers
contact staff members and other employees through various
social media platforms. These platforms allow customers and
staff members to chat directly and they receive immediate
feedback from employees and staff members of the company.
Generally, Seaboard Corporation has been facing stiff
competition from other companies from other parts of the globe.
The above mentioned marketing strategies have been key in
promoting Seaboard Corporation success. It is quite evident that
Clients or customers of the company very loyal to the company
no matter how competitive the environment is across the globe
(Biegelman & Biegelman, 2008). Conclusion
It is indeed quite evident that, Seaboard Corporation is one
of the leading US based corporations which is operating across
the globe. The mission statement, vision statement and the key
values are the main cornerstone of the corporation and it guides
Seaboard employees and staff members in their day to day
business activities. In addition to this, the adoption of various
marketing strategies such as communication, consistency, and
the use of news technology are the main tools or marketing
plans which have helped Seaboard Corporation to satisfy the
needs of its employees from all parts of the globe.
References
Biegelman, M. T., & Biegelman, D. R. (2008). Building a
world-class compliance program: Best practices and strategies
for success. Hoboken, N.J: John Wiley & Son
Hart, J. F. (2003). The changing scale of American agriculture.
Charlottesville: University of Virginia Press.
Kantor, M., Nolan, M. D., & Sauvant, K. P. (2011). Reports of
Overseas Private Investment Corporation
determinations. Oxford: Oxford University Press.
18. Running Head: HEALTHY PLACE 1
Running Head: HEALTHY PLACE
2Healthy PlaceAlexandra MatamorosBus 475
August 25, 2014
Walter Sienkiewicz
Point Value
Score
Comments
Content
Created an appropriate SWOTT table
20
10
Your SWOTT table is incorrect. There are no strengths or
weaknesses associated with an external analysis and no
opportunities or threats associated with an internal analysis.
There were several other issues with your entries and I have
made some comments within your table
Analyzed at least seven factors
20
20
You did attempt to address at least seven factors
Legal & Regulatory forces were addressed
20
15
You need to revisit your legal and regulatory section of your
table. Think about the laws and regulations that would affect
your business
Identified issues and opportunities
20
20
19. Mechanics and Style
20
No spelling errors
No word selection errors
Noun/verb agreement
No incomplete sentences
Phrasing is clear
Material is accurate and correct
APA formatting
Cover Sheet
15
When presenting a table APA requires that the wording be
single-spaced for easier reading
Grade 80%
Introduction
It is quite evident that everyone is interested in a healthy
lifestyle, thus we at the Healthy Place is a new business venture
aiming at offering a number of therapies that leads to a healthy
living. Our main focus at Healthy Place is to ensure that our
clients or customers are physically, spiritually and mentally
20. balanced. To achieve this, we offer a number of services and
products such as reflexology, cosmetic services, and aroma
therapy products which makes customers to be relaxed. Here is
a go through of SWOTT analysis of Healthy Place in relation to
forces and trends which are; Economic, Legal/Regulatory,
Technological, Innovation, Strategy, Structure, Resources, and
Culture will be explained.
SWOT analysis table
External forces and trends considerations:
Strengths
Weaknesses
Opportunities
Threats
Trends
Legal/Regulatory
Special licensing is not required
Rental insurance for the building is required
Purchasing the building to rent.
sponsoring community programs & events
I don’t see how this is an opportunity due to any legal or
regulatory issue.
Customers can easily sue when serious problems arise because
of the products.
Meeting regulations would become hard. Meeting regulations is
an internal issue, not an external threat.
Global
The business will receive reputation globally
Geographic Coverage
Global Markets ???
21. Global Markets ???
Online Businesses
Economic
Easily Affordable
Due to economic slump decreased purchasing power of the
customers
New product lines will be developed
Developing new product lines is not an external opportunity
Slump in economy means customers do not have an abundance
of disposable income This is good
Technological
Students with advanced learning in this field will be employed
To teach new techniques & tools workshops conducted for the
customers
Lack of initial funding will result in renting the equipment
Adaptability to embrace new technology & incorporate it into
the business This is not an external opportunity
Competing with the competitors offering more advanced
products, services and workshops
Innovation
Appeal for diversified customer
Marketing of the products to the diversified customers
Expansion by giving free massages, & workshops related to new
products & techniques
Bring in uniqueness in regard to all products and services
22. Internal forces and trends considerations:
Strengths
Weaknesses
Opportunities
Threats
Trends
Strategy
Appropriate location for the store
Easily accessible and approachable
Products and services for everyone
Best product at low costs
Successfully grow and expand by offering more than the
competition
Better facilities at low prices for the customers at home, better
than they get at expensive spas
Structures
Process and Systems
Resources
products & services are cutting edge
Updated and appropriate training to use the techniques and tool
to all employees This is not a resource weakness
23. Efforts to find better quality products, suppliers & value-added
products & services
changes in the customers buying habits away from alternative
healing for relaxation
Goals
Strategic Capabilities
Culture
Appealing to customers from different cultures “Culture” refers
to the internal culture of the organization, not the culture of the
community
value-oriented culture
Limited finances
Poor economy
I don’t understand how these are internal weaknesses due to the
culture of your organization.
New product lines, different techniques & tools
24. Ability to expand culture
Unable to meet all the cultures
Environmental analysis
Legal/Regulatory
Typically, the legal structure of our business will determine the
prices and the purchasing strategy for our products and services
offered to our esteemed and potential customers in the industry.
Healthy Place is operated as a sole proprietor, thus all assets in
the business will be owned by the owner of the business
enterprise. As mentioned earlier, this business will need no any
special license in order to operate its activities because the
business will not sell some of the products such as alcohol and
firearms among others which needs a license. However, in order
for this business to be legal then it will be registered at the
State Department of Revenue and at the same time the business
will have to obtain an insurance policy for her employees in
order to protect them from work related risks (Niven, 2006).
Economic
Healthy Place will have to stock its products and services in
plenty that is appealing to its customers. In addition to this,
Healthy Place will come up with new products and services
however the company will have to deal with the economic
changes that are being witnessed, thus the business will ensure
that her customers are loyal to the business by offering them the
best products at affordable prices.
25. Technological
It is quite evident that, the entire world has been experiencing
technological changes thus Healthy Place will not be left behind
when it comes to the use of technology. The main challenge
faced by this company is competition from other companies in
the industry, thus to overcome this challenge Healthy Place will
take advantage of advanced equipments such as computers
among others. Healthy Place will rent these equipments from
well known companies from time to because technology keeps
on changing (Mohr et.al, 2010).
Innovation
When it comes to innovation, Healthy Place will focus in
offering products and services to clients from diverse cultures.
To this effect, the company will hold workshops for her
employees and clients where they will be taught about healthy
lifestyle techniques. In addition to this, the company will come
up with new marketing techniques in order to make her products
well known among customers from all over the whole world.
Strategy
In order for the company to grow and expand a unique strategy
has to be designed through which the company should offer
those products and services which the customers could not get
from anywhere else. The selection of the most suitable and
easily approachable location for the store is one of the other
opportunities for the company. For this purpose the store will be
located strategically in the downtown square so that not only a
local college but also different companies in the downtown have
an easy access to it. Due to the economy slump the customers
26. do not have a good purchasing power at present and this is the
weakness and the threat faced by the company. It’ll have to
cope up with this pressure and must make the efforts to
overcome it.
Structure
Our business structure is located in downtown and this is the
greatest strength because we will be approached with ease by
our clients or customers. Although we will need to expand our
business structure, the existing structure or building is a starting
point because the company will be in a good position to use the
available capital to offer her amazing products and services to
customers and the profits earned will be used for future
expansion.
The main threat here is that, in case of a natural disaster the
company will not be able to repair the structure because it will
depend on the tenant who might take time in repairing it.
Resources
Employees at Healthy Place are the main resources to be
utilized by the company because they are rich in knowledge on
relaxation therapy. The challenge here is that, the company will
have to train these employees continuously in order for the m to
gain enough knowledge and skills in their field of
specialization. The bank is another main resource because it
will lend capital to the company, thus the company will have to
budget the loan in order to avoid legal problems with the bank
(Hamilton & Webster, 2012).
Culture
Healthy Place serves customers from different ethnicities, thus
integrity and honesty will be important in the company. The
company aims at protecting our environment by being
accountable to her business activities. Likewise, Healthy Place
27. will embrace people from all cultures and social background by
training staff members on hand and body languages of different
cultures
Conclusion
Generally, Healthy Place is a new company in the industry and
it main concern is healthy living among all people in the United
States of America and across the globe. Just like any other
business venture, Healthy Place will face a number of threats
and challenges; however the company will take advantage of
new technology in developing her products in order to attract
potential customers. As a sole proprietor, Healthy Place is in a
good position to expand to new markets across the globe
because of the skilled workforce and the amazing products to be
offered by the company to her clients or customers.
References
Hamilton, L., & Webster, P. (2012). The international business
environment. Oxford: Oxford
University Press.
Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of
high-technology products and
innovations. Upper Saddle River, NJ: Prentice Hall.
Niven, P. R. (2006). Balanced scorecard step-by-step:
Maximizing performance and maintaining
results. Hoboken, N.J: Wiley.
