Strategic ManagementDetails This course emphasizes the def.docx

Strategic Management
Details This course emphasizes the definition,
formulation, and execution of strategy within
organizations. It analyzes the effects on
corporate strategy of the rapid shift to a
multipolar and complex global marketplace.
This course focuses on innovative strategy
and leadership and its impact on the quest for
customers and key stakeholders. This course also
stresses the growing importance of management of
intangible assets and organizational alignment
with the view to gaining a sustainable competitive
advantage over global rivals. Finally, this course
integrates the creation of a very structured and
comprehensive assignment (creation of a market
entry or market expansion or diversification,
or M&A plan) that address competencies such
as Critical Thinking, Leadership, Effective
Communication and Global Awareness, and Business
Domains such as Marketing, Management, HR,
Operations, Finance and Accounting. Prerequisites:
ACC-650, FIN-650, MGT-605, and MKT-607.
Credit Hours 4.0
PreRequisites ACC-650, FIN-650, MGT-605, and MKT-607
coRequisites None
Course Add-Ons Additional Material
Textbook
Strategic Management
Bouclier, O. (Ed.). (2008). Strategic management.

New York: McGraw-Hill. ISBN-13:9781121264823
(Available as eBook for online students only)
http://gcumedia.com/digital-resources/mcgraw-
hill/2011/strategic-management_ebook_1e.php
Other
Distance Still Matters: The CAGE Distance
Framework!
Other
Marketing Plan
Other
MGT-660 Capstone Project Overview
Topics
Topic 1: Strategy As an Art Duration: 7 days
Description:
Objectives:
1. Support a position on the essence of strategy.
2. Compare Porter's three generic strategies to the strategy of a
company.
3. Identify the competitive advantage of a company.
Topic Material:
Other

1. MGT-660 Capstone Project Overview
Read "MGT-660 Capstone Project Overview." This document
will provide
detailed instructions for completing each piece of the Capstone
Project.
Other
2. Marketing Plan
Refer to "Marketing Plan."
Lecture Note
3. MGT-660 Lecture 1
Read Lecture 1.
Gradable Items Details Points Possible
Assignment Overview
Review "MGT 660 Capstone Project
Overview."
Create an overview draft (350-500
words) that addresses the following:
Describe briefly the context and your
organization.
Articulate the vision, mission, and
strategy of your organization, business
unit, or division.
What are its sources of competitive
advantage?
What is the business opportunity?
Prepare this assignment according to
the APA guidelines found in the APA

Style Guide, located in the Student
Success Center. An abstract is not
required.
This assignment uses a grading rubric.
Instructors will be using the rubric
to grade the assignment; therefore,
students should review the rubric prior
to beginning the assignment to become
familiar with the assignment criteria
and expectations for successful
completion of the assignment.
You are required to submit this
assignment to Turnitin. Refer to the
directions in the Student Success
50.0
Center. Only Word documents can be
submitted to Turnitin.
Discussion
Question
Module 1 DQ 1
According to Porter, strategy is about
trade-offs and choices. Select an
example of your choice and elaborate
on this statement. Do you agree or
disagree? Use your example to support
your position.
5.0

Discussion
Question
Module 1 DQ 2
Using your own words, define
strategy. What is the strategy of the
organization you currently work for, or
one that you worked for in the past?
5.0
Participation 20.0
Topic 2: Strategic Planning Process
and Blue Ocean Strategy
Duration: 7 days
Description:
Objectives:
1. Apply PESTE, SWOT, Porter's five forces, the value chain,
and
Ansoff's matrix to a specific firm.
2. Compare a company that demonstrates a blue ocean strategy
with a
company that operates in a red ocean.
3. Describe why a company with a blue ocean strategy is likely
to
inspire confidence in investors and generate a better return than
a
company that operates in a red ocean.

Topic Material:
Lecture Note
Read Lecture 2.
Other
Review "MGT-660 Capstone Project Overview."
Other
3. Distance Still Matters: The CAGE Distance Framework!
View "Distance Still Matters: The CAGE Distance Framework!"
Assignment Environmental and Industry Analysis
Review "MGT-660 Capstone Project
Overview."
Based on the organization you selected
in Module 1, use the following
guidelines to write an environmental
50.0
analysis and an industry analysis of
350-500 words:

Using the GCU library or other external
credible sources, research the segments
of the general environment to write the
environmental analysis of your Capstone
Project.
Incorporate the five forces of
competition to help write the industry
analysis of your Capstone Project.
If you are entering global or
international markets, use the CAGE
model (see "Distance Still Matters:
CAGE Distance Framework") to help you
write the industry analysis of your
Capstone Project.
What do you see as being the trends,
outlook, or forecast for the type of
organization that you are writing about
in your Capstone Project?
required.

Assignment Collaborative Learning Community:
Howard Schultz and Starbucks Coffee
Co. Case Study
This is a CLC assignment.
Your instructor will designate groups.
In your groups, read the "Howard
Schultz and Starbucks Coffee Company"
case study in the textbook. Create a
PowerPoint presentation of 10-15 slides
(with speaker notes, title slide and
50.0
reference slide) that addresses the
following questions:
In the early 1980s, how did Howard
Schultz view the possibilities for
the specialty coffee market? Why did
Schultz think he could successfully
import the Italian coffee bar concept
to the United States?
Was Schultz's strategy a blue ocean
strategy? A red ocean strategy?
Elaborate on your decision.
What were the critical drivers of
Starbucks' success?
What is the source of Starbucks'
competitive advantage? Is it
sustainable? What should the company

do (or not do) next to enhance/maintain
its position in the market at the time
the case was written?
While APA format is not required for
the body of this assignment, solid
academic writing is expected and in-
text citations and references should
be presented using APA documentation
guidelines, which can be found in the
APA Style Guide, located in the Student
Success Center.
You are not required to submit
this assignment to Turnitin, unless
otherwise directed by your instructor.
If so directed, refer to the Student
Success Center for directions. Only
Word documents can be submitted to
Turnitin.
Discussion
Question
Module 2 DQ 1
Could an investor beat the stock market
and generate a superior return with
companies that have formulated and
implemented a blue ocean strategy? Why

or why not? Elaborate through at least
two concrete examples (use Fortune
5.0
500 companies different from the ones
discussed in the assigned readings).
Discussion
Question
Module 2 DQ 2
Select a public company of your choice
and run a PESTS analysis. Based on your
analysis, what strategic initiative
would you recommend? Why?
5.0
Participation 20.0
Topic 3: Competing Through
Innovation, Knowledge Management,
and Strategy de Facto
Duration: 7 days
Description:
Objectives:
1. Compare the management practices of a company with the six

management principles that help create a culture of innovation
in a
company.
2. Define the importance of knowledge management in strategy.
3. Compare de facto strategy with the strategic planning
process.
Topic Material:
Lecture Note
Read Lecture 3.
Other
2. Marketing Plan
Other
Review "MGT-660 Capstone Project Review."
Textbook
4. Strategic Management
Read pages 1-74 ("Organizational Alignment Exercise-Howard
Schultz"
and "Starbucks Coffee Co.").
Assignment Marketing Plan for the Capstone
Project

Overview."
Based on the organization you selected,
write a marketing plan of 750-1,000
words. You can use "Marketing Plan" as
a template for this section, omitting
those topics covered in other sections
60.0
of the Capstone document. Be sure to
address the following:
What is your target market?
What is the size of your potential
target market?
Describe the 4Ps of marketing in your
organization? (Product/positioning,
pricing, promotion, and placement)
required.

Discussion
Question
Module 3 DQ 2
What is an example of a firm or
organization you know about, which, in
your opinion, has developed a strategy
de facto? Explain.
5.0
Discussion
Question
Module 3 DQ 1
Choose a company and briefly describe
its business and uniqueness in its
industry. Now compare its management
practices with the six principles
described in Lecture 3. Is the company
on the right track? Support your
response with solid reasoning. Would
you add one or more principles to the
list? What principles would you add and
why?
5.0
Participation 20.0

Topic 4: Competing Through
Intangible Assets: Core
Competencies and Organizational
Capabilities
Duration: 7 days
Description:
Objectives:
1. Compare the importance of intangible assets versus tangible
ones in
strategy.
2. Describe how intangible assets can produce superior market
value.
3. Apply the McKinsey 7-S model to your organization.
4. Analyze the organizational capabilities of specific companies
that
have gained them sustainable competitive advantage.
Topic Material:
Lecture Note
Read Lecture 4.
Other

Textbook
Read "Southwest Airlines-2002."
Assignment Organizational Plan
Overview."
write an organizational plan (500-750
words) that addresses the following:
Describe who will comprise your
management team, and what talents or
skills each of the team members will
bring to the organization. Include a
simple organizational chart.
Outline a McKinsey 7-S assessment/model
as it applies to your business.
Describe the business-level strategy
and how it fits with the corporate-
level strategy.
required.

50.0
Assignment Southwest Airlines Case Study
In your groups, read the Harvard
Business Review case study, "Southwest
Airlines 2002: An Industry under
Siege," in your textbook.
Create a PowerPoint presentation
of 10-15 slides (with speaker notes,
title slide, and reference slide), that
addresses the following questions:
How does Southwest Airlines make money
when other airlines do not?
What are the factors contributing to
Southwest's success?
Depending on the industry, intangible
assets are more important than tangible
ones. How is this evident at Southwest?

How should Southwest respond to
its short-term, on-time operating
challenges?
What do you think should be Southwest's
long-term growth strategy?
Success Center.
50.0
Turnitin.

Discussion
Question
Module 4 DQ 1
Select a Fortune 500 company of
your choice (one that is not named
in Lecture 4). Analyze three key
organizational capabilities that
give the company a competitive
advantage. What is it about these
capabilities that give the company
its competitive advantage? Focus
on the three best organizational
capabilities demonstrated by the
company by providing specific and
precise facts you uncovered in your
research. Online publications such as
BusinessWeek and The Economist, and
assorted websites, will help you gather
these facts.
5.0
Discussion
Question
Module 4 DQ 2
Compare the market valuation of Google
and Yahoo! What do you notice? How do
you explain this difference?
5.0
Participation 20.0

Topic 5: Threats and Opportunities
of Globalization: Growth Strategy
and Merger and Acquisition
Duration: 7 days
Description:
Objectives:
1. Analyze the impact, threats, and opportunities of
globalization for
a firm.
2. Apply the ADDING and CAGE models for a specific
company.
3. Evaluate the relevancy of a successful M and A to global
growth
strategy.
Topic Material:
Lecture Note
Read Lecture 5.
Other
Textbook

Read pages 98-192 ("Political Forces-Foreign Direct
Investment").
Assignment Operational Plan
Overview."
write an operational plan of 300-500
words that addresses the following
questions:
What is the supply chain for your
prospective organization? Where does
your organization bring value in this
supply chain?
Who are your main partners and
suppliers? What are their locations?
What is your contingency plan?
How will you optimize operational
effectiveness in your organization? How
will you ensure your firm is lean?
Consider your operational plan from a
value chain perspective and identify
and discuss the primary and support
activities.
required.

50.0
Discussion
Question
Module 5 DQ 1
Most organizations have or need to
formulate a growth strategy. What are
the different ways to do so? Provide
specific examples of companies that
have utilized these different ways.
5.0
Discussion
Question
Module 5 DQ 2 5.0

There has been a new surge of mergers
and acquisitions (M and A) in the
last several years. Why is this? In
the past, why have so many not been
successful? In your opinion, what are
the most important factors to be taken
into account for a successful M and
A? Provide an example to support your
position.
Participation 20.0
Topic 6: Social and Environmental
Strategy: Beyond Greening and
Global Ethical Considerations
Duration: 7 days
Description:
Objectives:
1. Evaluate the importance of ethics in the global marketplace.
2. Analyze the challenges of managing a corporation in a
corrupt
environment.
3. Link competitive advantage to social and environmental
strategy.
Topic Material:
Lecture Note
Read Lecture 6.

Other
Textbook
Read "Ethics in International Business."
Electronic Resource
5. In Search of Sustainable Enterprise: The Case of GE's
Ecomagination Initiative
Read "In Search of Sustainable Enterprise: The Case of GE's
Ecomagination Initiative," by Hart and Milstein, from Policy
Innovations (2007).
Electronic Resource
6. 2006 Josephson Institute Report Card on the Ethics of
American Youth: Part One--Integrity- Section II: What do You
Think?
Review "2006 Josephson Institute Report Card on the Ethics of
American
Youth: Part One--Integrity."
Assignment Financial Plan 50.0

Overview."
this write a financial plan of 350-500
words, plus spreadsheet(s) that
addresses the following (guidelines):
Using Excel, create a 3-year pro forma
income statement for your organization
or product/service.
What will be your financial break-even
point?
If you require investment capital,
identify possible sources (friends,
family, banks, USSBA, etc.).
How will you use financial information
to help you craft your business
strategy?
What key financial ratio will you be
using to measure the performance of
your organization to determine success?
Use Microsoft Excel for all
computations where applicable. Ensure
that the Excel file includes the
associated cell computations in order
to receive full credit.
required.

Turnitin.
Discussion
Question
Module 6 DQ 2
As related to the "Virtue Matrix"
article, what are examples of at least
two instrumental factors to consider?
Be detailed in your answers.
5.0
Discussion
Question
Module 6 DQ 1
Describe a situation in which you faced
a personal or professional ethical
dilemma. How did you resolve it? Would
you do things differently now? Why or
why not?
5.0
Participation 20.0
Topic 7: Competing Through Global
Leadership, Talents, and Change
Duration: 7 days

Description:
Objectives:
1. Evaluate the growing importance of leadership, talents, and
change
in strategic management in today's world.
2. Recognize the strategic shift from the MNC to the global firm
to
the globally integrated enterprise.
3. Analyze why change and the quest for resilience are critical
to
leadership.
Topic Material:
Lecture Note
Read Lecture 7.
Other
Review "MGT-660 Capstone Project Review."
Textbook
Read "Nissan Motor Co. Ltd."
Assignment Critical Risks Assessment and

Milestones Schedule for the Capstone
Project
Overview."
write a critical risk assessment and
milestones schedule of 350-500 words
(plus a spreadsheet) that addresses the
following (guidelines):
Describe the preferred timing and
objectives of your business plan.
Include an Excel spreadsheet with
critical decisions and dates.
What contingency plans will you have in
place for any issues that may arise?
required.
50.0

Turnitin.
Assignment Nissan Motor Co. Ltd. Case Study
Read the "Nissan Motor Co. Ltd. Case
Study," located in the textbook.
In a PowerPoint Presentation of 10-15
slides (with speaker notes, title
slide, and reference slide), address
the following questions:
How would you describe the context into
which Carlos Ghosn was thrown when he
was recruited in 1999 to turn around
Nissan? How would you describe Ghosn's
leadership style?
How would you measure Ghosn's approach
to leading change? How effective was
he? To what extent did his leadership
affect the strategy at Nissan?
In 2002, some industry experts
remarked that Nissan's success was
partly achieved at the expense of its
suppliers. Do you agree? Why or why
not? Is Nissan poised for long-term
success?
What strategic and specific

recommendations would you make to "Le
Cost Killer" moving beyond 2002?
Answer each question on its own slide
in your PowerPoint presentation.
50.0
Success Center.
Turnitin.

Discussion
Question
Module 7 DQ 2
In your opinion, who is the best CEO/
leader you have heard of or read about?
Why?
5.0
Discussion
Question
Module 7 DQ 1
From an organization/firm perspective,
why are talent management, leadership,
and change/renewal so critical in
today's world? Support your answer with
specific examples.
5.0
Participation 20.0
Topic 8: Execution and the Balanced
Scorecard: The Power of Getting
Things Done
Duration: 7 days
Description:
Objectives:
1. Illustrate how successful companies execute strategy.
2. Create your final business plan.

Topic Material:
Lecture Note
Read Lecture 8.
Other
Other
3. Marketing Plan
Textbook
Read "Building an Organization Capable of Good Strategy
Execution."
Assignment Strategic Leadership and
Entrepreneurship Analysis
Overview."
Based on the organization you
selected, write a strategic leadership
and entrepreneurship analysis

of 350-500 words that addresses the
following questions:
What is your sphere of influence in
your organization? Based on this,
what impact can you have on the
implementation of your business plan?
What is your own bias?
What hurdles do you anticipate?
What leadership style(s) will you have
to demonstrate? Where do you fall
short?
What are your strengths and weaknesses
as it relates to your business?
How can you impact, influence others
and your organization to deliver the
results you expect?
required.

50.0
Assignment Final Revised Capstone Business Plan 200.0
Overview."
Integrate the plan components developed
in each module into a finalized
Strategic Business plan. Incorporate
any feedback from your instructor into
the final document, as well.
Executive Summary
Revise the Overview written in Module 1
into an Executive Summary of your
business plan.
Include a few sentences to describe
each section of the Business Plan so
the reader can understand what will
follow in the detailed sections of the
plan.
required.

Turnitin.
Discussion
Question
Module 8 DQ 1
As a manager, what key concepts will
you put into place?
5.0
Discussion
Question
Module 8 DQ 2
What is the purpose of outsourcing?
How can it be helpful to a company's
growth? How can it be harmful? Give
examples to support your answer.
5.0
Participation 20.0
Grade Scale

Letter
Grade
GPA Value Minimum Maximum Interpretation
of Level of
Performance
A 93.0 100.0
A- 90.0 92.99
B+ 87.0 89.99
B 83.0 86.99
B- 80.0 82.99
C+ 77.0 79.99
C 70.0 76.99
F 0.0 69.99
I 0.0 0.0
W 0.0 0.0
- 0.0 0.0
- 0.0 0.0
Policies
For student policies, please refer to the University Policy
Handbook
SURVEYGenderAgeDepartmentPositionTenureJob
SatisfactionIntrinsicExtrinsicBenefits111134.96.45.55.4133114.
95.24.64.2KEY TO
SURVEY112214.95.35.72.3113115.24.75.64.5Demographics133
114.95.24.64.2112126.95.44.14.8Gender111136.86.44.84.71Mal
e112122.24.74.74.72Female111133.45.25.45.4Age122126.55.32
.93.7116 - 21121134.85.35.55.2222 - 49122133.86.43.96.4350 -
65121125.25.25.85.2Department 122123.45.25.25.31Human

Resources131115.56.45.84.72Information
Technology132112.45.25.96.43Administration133113.55.36.45.
2Position133126.94.75.74.71Hourly Employee (Overtime
Eligible)133125.56.45.85.42Salaried Employee (No
Overtime)133125.25.25.66.4Tenure With
Company133125.71.25.44.71Less than 2
years113125.52.42.35.222 to 5 years111124.95.35.65.43Over 5
Years111134.96.45.55.4133114.95.24.64.2Four Survey
Measures112214.95.24.64.2113115.26.45.53.5SURVEY
MEASURE #1 OVERALL JOB SATISFACTION (Scale 1-
7)133114.95.24.64.21 = Least Satisfied122115.25.35.72.37 =
Most Satisfied121125.24.75.64.5SURVEY MEASURE #2
INTRINSIC JOB SATISFACTION (Scale 1-
7)133124.96.45.55.41= Least Satisfied122135.95.24.64.27=
EXTRINSIC JOB SATISFACTION (Scale 1-
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BENEFITS (Scale 1-7)112214.95.25.74.21= Least
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Satisfied133114.96.45.53.5112126.94.75.64.5111136.85.45.65.4
112122.25.24.64.2111133.46.45.53.5122126.55.24.64.2121134.
84.75.64.5122133.86.45.55.4121125.25.24.64.2122123.44.75.64
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114.96.45.44.5122115.25.35.72.3122134.94.75.64.5111133.25.2
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3234.94.75.55.4122213.25.44.64.2122114.96.45.44.5112214.95.
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21125.24.75.64.5133124.95.45.65.4122135.93.75.54.2113214.9
5.24.64.2111133.26.45.53.5133114.95.24.64.2112214.95.35.72.
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33135.26.74.54.5233133.42.14.14.2211132.43.14.74.8211123.5
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