BudgetBUDGETACTUALVARIANCEQuarter 1Quarter 2Quarter 3Quarter 4Tota

BudgetBUDGETACTUALVARIANCEQuarter 1Quarter
2Quarter 3Quarter 4TotalQuarter 1Quarter 2Quarter 3Quarter
4TotalQuarter 1Quarter 2Quarter 3Quarter
4TotalTotal£££££££££££££££%IncomeIncomeIncomeMembersh
ip fees0Membership fees0Membership
fees00000ERROR:#DIV/0!Fundraising activities0Fundraising
activities0Fundraising activities00000ERROR:#DIV/0!Sporting
events0Sporting events0Sporting
events00000ERROR:#DIV/0!Grants0Grants0Grants00000ERRO
R:#DIV/0!Sponsorship0Sponsorship0Sponsorship00000ERROR:
#DIV/0!Merchandise0Merchandise0Merchandise00000ERROR:
#DIV/0!Bar0Bar0Bar00000ERROR:#DIV/0!Legacies0Legacies0
Legacies00000ERROR:#DIV/0!Gifts0Gifts0Gifts00000ERROR:
#DIV/0!Bank interest0Bank interest0Bank
interest00000ERROR:#DIV/0!Bar0Bar0Bar00000ERROR:#DIV/
0!Other 10Other 10Other 100000ERROR:#DIV/0!Other 20Other
20Other 200000ERROR:#DIV/0!Other 30Other 30Other
300000ERROR:#DIV/0!Total income00000Total
income00000Total income
variance00000ERROR:#DIV/0!ExpenditureExpenditureExpendit
ureStaff wages0Staff wages0Staff
wages00000ERROR:#DIV/0!Coach fees0Coach fees0Coach
fees00000ERROR:#DIV/0!Rent and service charges0Rent and
service charges0Rent and service
charges00000ERROR:#DIV/0!Utilities0Utilities0Utilities00000
ERROR:#DIV/0!Insurance0Insurance0Insurance00000ERROR:#
DIV/0!Repairs0Repairs0Repairs00000ERROR:#DIV/0!Marketin
g0Marketing0Marketing00000ERROR:#DIV/0!Travel0Travel0T
ravel00000ERROR:#DIV/0!Sporting events0Sporting
events0Sporting events00000ERROR:#DIV/0!Bar and
merchandising costs0Bar and merchandising costs0Bar and
merchandising costs00000ERROR:#DIV/0!Sinking
fund0Sinking fund0Sinking fund00000ERROR:#DIV/0!Other
10Other 10Other 100000ERROR:#DIV/0!Other 20Other

20Other 200000ERROR:#DIV/0!Other 30Other 30Other
300000ERROR:#DIV/0!Total expenditure00000Total
expenditure00000Total expenditure
variance00000ERROR:#DIV/0!Surplus / (deficit)00000Surplus /
(deficit)00000Favourable / (adverse)
variance00000ERROR:#DIV/0!DISCLAIMERInformation is for
guidance only and does not constitute formal professional
advice. As such, no reliance should be placed on the
information contained in this template. In particular you should
confirm the accuaracy and validy of any formulas used. Advice
should be sought from the relevant expert(s) as necessary.
Sheet2
Sheet3
BudgetBUDGETACTUALVARIANCEMonth 1Month 2Month
3Month 4Month 5Month 6Month 7Month 8Month 9Month
10Month 11Month 12TotalMonth 1Month 2Month 3Month
11Month 12TotalMonth 1Month 2Month 3Month 4Month
12TotalTotal£££££££££££££££££££££££££££££££££££££££%In
comeIncome0Membership fees0Membership
fees0000000000000ERROR:#DIV/0!0Fundraising
activities0Fundraising
activities0000000000000ERROR:#DIV/0!0Sporting
events0Sporting
events0000000000000ERROR:#DIV/0!0Grants0 Grants00000000
00000ERROR:#DIV/0!0Sponsorship0Sponsorship000000000000
0ERROR:#DIV/0!0Merchandise0Merchandise0000000000000E
RROR:#DIV/0!0Bar0Bar0000000000000ERROR:#DIV/0!0Lega
cies0Legacies0000000000000ERROR:#DIV/0!0Gifts0Gifts0000
000000000ERROR:#DIV/0!0Bank interest0Bank
interest0000000000000ERROR:#DIV/0!0Bar0Bar000000000000
0ERROR:#DIV/0!0Other 10Other

30000000000000ERROR:#DIV/0!0000000000000Total
income0000000000000Total income
variance0000000000000ERROR:#DIV/0!ExpenditureExpenditur
eStaff wages0Staff wages0Staff
wages0000000000000ERROR:#DIV/0!Coach fees0Coach
fees0Coach fees0000000000000ERROR:#DIV/0!Rent and
service charges0Rent and service charges0Rent and service
charges0000000000000ERROR:#DIV/0!Utilities0Utilities0Utilit
ies0000000000000ERROR:#DIV/0!Insurance0Insurance0Insura
nce0000000000000ERROR:#DIV/0!Repairs0Repairs0Repairs00
00000000000ERROR:#DIV/0!Marketing0Marketing0Marketing
0000000000000ERROR:#DIV/0!Travel0Travel0Travel00000000
00000ERROR:#DIV/0!Sporting events0Sporting
events0Sporting events0000000000000ERROR:#DIV/0!Bar and
merchandising costs0Bar and merchandising costs0Bar and
merchandising costs0000000000000ERROR:#DIV/0!Sinking
fund0Sinking fund0Sinking
fund0000000000000ERROR:#DIV/0!Other 10Other 10Other
10000000000000ERROR:#DIV/0!Other 20Other 20Other
20000000000000ERROR:#DIV/0!Other 30Other 30Other
30000000000000ERROR:#DIV/0!Total
expenditure0000000000000Total
expenditure0000000000000Total expenditure
variance0000000000000ERROR:#DIV/0!Surplus /
(deficit)0000000000000Surplus /
(deficit)0000000000000Favourable / (adverse)
variance0000000000000ERROR:#DIV/0!DISCLAIMERInformat
ion is for guidance only and does not constitute formal
professional advice. As such, no reliance should be placed on
the information contained in this template. In particular you
should confirm the accuaracy and validy of any formulas used.
Advice should be sought from the relevant expert(s) as
necessary.
Sheet2
Sheet3

Submission Deadline
Marks and Feedback
Before 10am on:
18/12/2020
20 working days after deadline (L4, 5 and 7)
15 working days after deadline (L6)
10 working days after deadline (block delivery)
15/01/2021
Unit title & code
Running A Business SPO093-3
Assignment number and title
1 Case Study
Assignment type
Individual ReportWeighting of assignment
100%
Size or length of assessment
2,000 Words
Unit learning outcomes
Analyse, evaluate and apply the relevant sport management
programmer planning approaches to developing a sport and
physical activity organisation
Ability to critically evaluate the various approaches to sport
management planning in order to develop a sport and physical
activity organisation

What am I required to do in this assignment?
Assessment will be a 2000-word case study in which you will be
required to compile a case study critically considering examples
of sporting enterprise and entrepreneurship practice to develop
a business plan for a Sport and Physical activity organisation
from one of the three industry sectors – public, private and
voluntary.
What do I need to do to pass? (Threshold Expectations from
UIF)
Analyse the public, private, voluntary and commercial sectors
in the provision of sport and physical activity and use the
understanding of theory linked to developing provision.
Identify and discuss the value rationales, leadership practices
and management operations informing the enterprise of sport
development projects currently operating within the
commercial, public and voluntary sectors
How do I produce high quality work that merits a good grade?

A critical review of the organisation’s business practice, as well
as an examination of the internal and external environments so
as to 1) establish the degree to which there is a ‘strategic fit’
between business practice and business environment and 2)
generate a range of viable, evidence-based, strategic choices for
new development. This will necessitate the considered use of
key strategic analysis tools, as well as the appropriate use of
supportive literature.
It is important to note the assessment task requires you to
“critically review” the organisation’s business practice. This
requires that you do not simply state/describe what the
organisation does, and why and how it does it; you must be sure
to draw upon multiple sources and relevant evidence to
establish the viability – the strategic fit – of the organisation’s
mode and scope of business as it is set against what is a
changing industry context. The generation of viable strategic
options for new development must also be critically considered
against this context. It is not expected that you generate an
exhaustive list of strategic options for new development for the
case study – rather, only identify, through appropriate analyse,
what you deem to be the strategic significant for each
organisation.
This is an evidence-based exercise and as such it is expected
that you draw upon a wide-variety of information sources, i.e.,
policy documents, industry periodical articles, as well as
academic publications (book chapters and journal articles). In
short, show your working!
How does this assignment relate to what we are doing in
scheduled sessions?
The unit sessions combines formal “summative” (individually
case study and project work) and regular informal “formative”
(problem-based, cooperative and reflective) modes of delivery,
drawing also upon peer review and peer support techniques
throughout the unit, so as to emphasise and develop individual

as well as collaborative student learning,
How will my assignment be marked?
Your assignment will be marked according to the threshold
expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your
grade before you submit.
3rd Class – 40-49%
Lower 2nd – 50-59%
Upper 2nd – 60-69%
1st Class – 70%+
1
Adequate level of analysis that provides an overview of the
sport enterprise. Only one strategic analysis tool used and
applied.

Satisfactory level of analysis. Some use of critical evaluation.
At least two strategic analysis tools are used and applied
correctly
A good analysis is provided that is supported by a critical
evaluation. At least three strategic analysis tools are used to
provide a comprehensive analysis and critique of the sport
business.
Authoritative understanding and exploration of the topic. A
range of strategic analysis tools are included to provide a well
balance critique
2
Clarity of work may be compromised by limited expression and
vocabulary or errors. Structure may be poor and referencing
inconsistent.
Work shows a sound structure which is logical and clear. Some
errors may be evident. Sound referencing style with occasional
inaccuracies.
Work shows a good structure and is accurate, fluent and clear.
Referencing is consistent and accurate.
Work shows a sophisticated structure. It is concise and fluent.
Arguments are comprehensively supported with an accurate
referencing style.
3
Some ability to construct critical evaluation. Development of
argument may be flawed by some irrelevance or omission.
Sound construction of argument showing evidence of critical
evaluation. Recommendations are presented but require more

development.
Clear evidence of critical evaluation and development of ideas
to support recommendations.
Can sustain a rigorous and insightful argument through
consistent critical evaluation and presentation of appropriate
recommendations.
4
Some ability to apply wider sports policy. Application is flawed
by inappropriate application or lack of detail.
Sound positioning and use of wider sports policy but requires
more development.
Good positioning of work within the sports sector. Provides a
reasoned application of the wider sports policy.
Excellent positioning of work within the sport sector. Draws on
a range of policies and applies them appropriately to the sport
business.
5
Some ability to reflect nature of sports industry. Little evidence
of collaboration / knowledge exchanges. Weak discussion
relation to future performance. .
Is able to reflect on the sport industry. Little evidence of active
collaboration or knowledge exchange. Some discussion relating
to future performance is evident. Conclusions are loosely
supported by evidence.

Offers a good reflection of the sport industry. A good review of
collaboration and knowledge exchange is included, and
evidence provided. Is able to develop recommendations to
improve future performance. Conclusions are supported by
evidences, although some discrepancies are evident.
Offers excellent reflection of their role and analysis of the
sports industry. Provides an excellent review and evidence of
knowledge exchange. Recommendations and limitations of the
project is considered.
2
Marks and feedback
Marks and feedback
Submit assignment
Completing Your Assignment

Marks and Feedback
Business Plan
Insert your logo (if applicable)
Insert name
Insert business name
Insert DD/MM/YY
Contents:
1. Your business and objectives
2. Your target customers
3. Your market and competition
4. Your marketing and sales plans
5. Your operational plans
6. Financial Planning
1.Your business and objectives
Briefly describe your business, outlining the different
product(s) and/or service(s) you offer:

Objectives:
Short term (current year):
·
·
Medium term (next 1 – 2 years):
·
·
Long term (3 years and beyond):
·
·

2.Your target customers
Demographic details:
Delete any answers not applicable to you and provide some
description as relevant.
Age:
Gender:
Income:
Types:
Target regions:
· 0 - 5 yrs
· 6 - 12yrs
· 13 - 17yrs
· 18 - 30yrs
· 31 - 50yrs
· 51yrs +
· All ages
· Males
· Females
· All genders
· £0 - £25,000
· £26,000 - £99,000
· £100,000 +
· Individuals
· Businesses
· Families
· Other
· Local?
· County?
· National?
· International?
How many potential customers do you estimate are in your

target regions for financial year?
Briefly describe your target customers and any other
distinguishing features, expanding on any of the areas you have
already highlighted above:
What customer need or problem does your product(s) and/or
service(s) address?
Explain your approach to pricing your product(s) and/or
service(s):
3.Your market and competition

What research have you conducted to understand your market,
including your industry, regions, customers, competitors?
· Surveys & questionnaires
· Focus groups
· Interviews
· Desk or online research
· Market testing
· Trade fairs or exhibitions
· Met with suppliers
· Personal experience
· Social media research
· Mystery shopping competitors
· Family and friends
· Other
Competitor 1:
Name, location, website:
Average prices:
Strengths:
Weaknesses:
·
·
·

·
Competitor 2:
Name, location, website:
Average prices:
Strengths:
Weaknesses:
·
·
·
·
Your business:
What sets your business apart from your competitors?

Your strengths:
Your weaknesses:
·
·
·
·
Current or future opportunities:
Current or future threats:
·
·
·
·
4.Your sales and marketing plans
How do you or will you promote your business?
· Website (information only)
· Website (for e-commerce)
· Advertising (online)
· Advertising (print, radio, TV)
· Search engine marketing
· Social media
· Retail outlets
· Telesales
· Referrals

· Leaflets
· Events and exhibitions
· PR
· Other
Pick three of your key promotional activities and describe how
they currently (or will in the future) help you meet your
business objectives:
1.
2.
3.
5.Your operational plans
Please provide details of two key relationships that are or will
be important to running your business: Detail as relevant in the
boxes provided below.
Relationship 1:
Organisation:
Relationship status:

Delete any answers not applicable to you.
Service provided:
Key terms of the relationship:
Relationship 2:
Organisation:
Relationship status:
Delete any answers not applicable to you.
Service provided:
Key terms of the relationship:

Other operational considerations:
Staffing
A. How many staff do you need in the first 12-months?
Full time:
Part time:
Describe the key responsibilities and skills you anticipate
giving to staff:
Where will your business operate from?

· Home business
· Office
· Retail unit
· Manufacturing unit
· Mobile business (vehicle)
· Work-hub
· Other
What laws or regulations have you considered for your business
and/or industry?
6.Financial Planning
Please provide details of your proposed budget for the next 12
months

BudgetBUDGETACTUALVARIANCEQuarter 1Quarter 2Quarter 3Quarter 4Tota

BudgetBUDGETACTUALVARIANCEQuarter 1Quarter 2Quarter 3Quarter 4Tota

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