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1. Argosy B6027 Module 1 Assignment 3 Creating a
Compelling Vision NEW
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Directions:
Leaders today must be able to create a compelling
vision for the organization. They also must be able
to create an aligned strategy and then execute it.
Visions have two parts, the envisioned future and
the core values that support that vision of the
future. The ability to create a compelling vision is
the primary distinction between leadership and
management. Leaders need to create a vision that
will frame the decisions and behavior of the
organization and keep it focused on the future
while also delivering on the short-term goals.

2. For this assignment, as the leader of the
organization of your choosing, you will write a
vision statement and supporting values statement.
This could be an organization that you are familiar
with, or a fictitious organization. Be sure to
include the items below in this project.
Provide the name and description of the
organization you will be using for this project. In
the description, be sure to include the purpose of
the organization, the product or service, and the
description of the customer base.
Once you have developed the vision statement,
describe how you would communicate the
statement to the organizational stakeholders ie.
the owners, employees, vendors and customers.
Explain how you would incorporate the
communication of the vision into new employee
on-boarding and ongoing training? Describe the
benefits and purpose for an organizational vision
statement.
Develop a vision statement for this organization.
What are the organization's core values? Why are
these specific values important to the
organization?
In the vision statement, be sure to communicate

3. what the future goals and aspirations of the
organization.
Your final product will be in a word document and
be approximately 4-5 pages in length and utilize
23 scholarly sources in your research. Your paper
should be written in a clear, concise, and
organized manner; demonstrate ethical
scholarship in accurate representation and
attribution of sources; and display accurate
spelling, grammar, and punctuation.