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Midterm Review
Prologue: Intro to Psychology
• Psychology
– Biology and Philosophy
• Wundt’s Lab
– Reaction
Time(psychophysics/Atoms of
the Mind structuralism
• Structuralism
– Edward Titchener
– Introspection
• Functionalism
– William James
– Charles Darwin
• American Psychologists
– G. Stanley Hall
– Mary Calkins
– Margret Washburn
• Psych Perspectives
(in order of history)
– Psychodynamic
– Freud
– Cognitive
- Behavioral
• Watson, Skinner
– Humanistic
• Maslow, Rogers
– Biological
– Evolutionary
– Social-Cultural
Research Methods
• Independent vs. Dependent Variables
• Ethics in Research
• Random Assignment vs. Random Sample
• Case Studies
• Surveys
• What makes a study scientific?
• Statistical Significance
Positive Correlation:
Muscle size and exercise
Negative Correlation:
Smoking and health
No Correlation:
Weight and GPA
Biology and Behavior
• Sympathetic vs. Parasympathetic
• Broca’s vs. Wernicke’s Areas
• Medulla vs. Pons
• Amygdala
• Split Brain Research
• Twin Studies
• fMRI scans vs. PET scans
• Endocrine System Glands
• Lobes of the Brain
• Hypothalamus and Dopamine Rewards
Agonist (Heroin) vs. Antagonist (Botox)
Mimic & Excite
Block & Inhibit
Types of Brain Scans
PET SCAN MRI
fMRI
EEG Brain Wave Activity
Developmental
• Reflexes
• Habituation
• Maturation
• Erikson’s Stages (Adolescence and Young
Adulthood)
• Fluid vs. Crystallized Intelligence
• Gender Typing
Schemas
• Assimilation
– Taking new information and
fitting it into an existing
schema
• Accommodation
– Taking new information and
creating a new schema or
changing the existing one
Accommodate it by making
its own category or adjusting
your schema for horse
Assimilate it by saying it is a
type of horse
Longitudinal vs. Cross Sectional Studies
Longitudinal: Watch the same
group grow up over time,
periodically testing them
Pros: Eliminate difference
variables between people
Cons: Expensive, time consuming
and people die
Cross Sectional: Different people
with similar characteristics being
tested at the same time
Pros: Quick, less expensive
Cons: Different people might
have different backgrounds,
which leads to confounding
variables.
Year 1 Year 5 Year 10
Age 1 Age 5 Age 10
Same Day, Different Ages
Same People, Different Days
Piaget Cognitive Development
Harlow vs. Ainsworth
Kohlberg’s Moral Development
Is his Research
Biased against
women?
-Coral Gilligan
Baumrind’sTypes of Parenting
Sensation and Perception
• Selective Attention
• Absolute Threshold
• Color Blindness
• Gestalt Psychology
• Feature detectors
• Pain
• Hearing Mechanisms
Change Blindness
• Selective Attention
• Cocktail Party Effect
• Inattentional Blindness
• Change Blindness
Feature Detectors (Hubel and Wiesel)
Color Vision Theories
Trichromatic Theory (Y-H
Theory)
Cones see in red, blue and
green, helps explain color
blindness
Opponent Processing
Theory
Opponent cells get
stimulated after exposure
to opposite colors.
The Ear
PLACE THEORY
The place in the cochlea
where hair cells are
stimulated determines
pitch
FREQUENCY THEORY
The number of times per
second the hair cells are
stimulated determines
pitch
States of Consciousness
• REM sleep
• Sleep Disorders
• Circadian Rhythms
• Hypnosis
• Withdrawal vs. Dependence
• Alcohol
Learning
• Classical Conditioning Process
• Punishment
• Little Albert Study
• Edward Thorndike
• Positive reinforcement vs. Negative Reinforcement
• Higher-Order Conditioning
• The Garcia Effect
• Extinction and Spontaneous Recovery
• Overjustification Effect
• Observational Learning (BoBo Doll)
•
Secondary or Higher Order
Conditioning:
Could pairing light with a bell
cause the dog to salivate to the
light alone?
Pavlov's Classical Conditioning
Watson's Classical Conditioning
Little Albert Generalized his fear to be afraid of all white furry things
Reinforcement & Punishment
Memory
• Repression
• Types of Mnemonics
• Short-Term Memory
• Procedural vs. declarative memories
• Recall vs. Recognition
• Types of Amnesia
• Long-Term Potentiation
• Proactive vs. Retroactive interference
•
DECLARATIVE/
EXPLICIT MEMORY
NON-DECLARATIVE,
IMPLICIT OR PROCEDURAL
MEMORY
SEMANTIC
MEMORY
EPISODIC
MEMORY
MEMORY
Amnesia
TimeOnset of
Amnesia
Anterograde Amnesia
Retrograde Amnesia
Memory Loss
Memory Loss
Source amnesia: Forgetting where you saw or acquired the information
Forgetting
33Mr. Burnes
Encoding Failure with pennies
Sleep prevents retroactive interference.
Therefore, it leads to better recall.
Thinking and Language
• Concepts vs. Prototypes
• Functional Fixedness
• Algorithms
• Divergent vs. Convergent thinking
• Availability vs. Representativeness Heuristics
• Wolfgang Kohler
• Noam Chomsky vs. BF Skinner
• Phonemes vs. Morphemes
• Syntax vs. Semantics
• Linguistic Relativity Hypothesis (Whorf)
Concepts and Prototypes
Concept
“General Category”
Prototype
“Specific Representation”
Why is a penguin not
a typical prototype?
Representativeness and Availability Heuristics
Availability Heuristic
What ever comes to mind quickest
Is it safer to fly or drive?
More words that begin with K or
have K as the third letter?
Representativeness Heuristic
What ever best fits our schema best
Is this man more likely a banker
Or a pro basketball player?
Gambler’s Fallacy
Whorf-Sapir Hypothesis of Linguistic
Determinism

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Midterm review 2014 2015

  • 2. Prologue: Intro to Psychology • Psychology – Biology and Philosophy • Wundt’s Lab – Reaction Time(psychophysics/Atoms of the Mind structuralism • Structuralism – Edward Titchener – Introspection • Functionalism – William James – Charles Darwin • American Psychologists – G. Stanley Hall – Mary Calkins – Margret Washburn • Psych Perspectives (in order of history) – Psychodynamic – Freud – Cognitive - Behavioral • Watson, Skinner – Humanistic • Maslow, Rogers – Biological – Evolutionary – Social-Cultural
  • 3. Research Methods • Independent vs. Dependent Variables • Ethics in Research • Random Assignment vs. Random Sample • Case Studies • Surveys • What makes a study scientific? • Statistical Significance
  • 4. Positive Correlation: Muscle size and exercise Negative Correlation: Smoking and health No Correlation: Weight and GPA
  • 5.
  • 6. Biology and Behavior • Sympathetic vs. Parasympathetic • Broca’s vs. Wernicke’s Areas • Medulla vs. Pons • Amygdala • Split Brain Research • Twin Studies • fMRI scans vs. PET scans • Endocrine System Glands • Lobes of the Brain • Hypothalamus and Dopamine Rewards
  • 7.
  • 8. Agonist (Heroin) vs. Antagonist (Botox) Mimic & Excite Block & Inhibit
  • 9.
  • 10. Types of Brain Scans PET SCAN MRI fMRI EEG Brain Wave Activity
  • 11.
  • 12. Developmental • Reflexes • Habituation • Maturation • Erikson’s Stages (Adolescence and Young Adulthood) • Fluid vs. Crystallized Intelligence • Gender Typing
  • 13. Schemas • Assimilation – Taking new information and fitting it into an existing schema • Accommodation – Taking new information and creating a new schema or changing the existing one Accommodate it by making its own category or adjusting your schema for horse Assimilate it by saying it is a type of horse
  • 14. Longitudinal vs. Cross Sectional Studies Longitudinal: Watch the same group grow up over time, periodically testing them Pros: Eliminate difference variables between people Cons: Expensive, time consuming and people die Cross Sectional: Different people with similar characteristics being tested at the same time Pros: Quick, less expensive Cons: Different people might have different backgrounds, which leads to confounding variables. Year 1 Year 5 Year 10 Age 1 Age 5 Age 10 Same Day, Different Ages Same People, Different Days
  • 17.
  • 18. Kohlberg’s Moral Development Is his Research Biased against women? -Coral Gilligan
  • 20. Sensation and Perception • Selective Attention • Absolute Threshold • Color Blindness • Gestalt Psychology • Feature detectors • Pain • Hearing Mechanisms
  • 21. Change Blindness • Selective Attention • Cocktail Party Effect • Inattentional Blindness • Change Blindness
  • 23. Color Vision Theories Trichromatic Theory (Y-H Theory) Cones see in red, blue and green, helps explain color blindness Opponent Processing Theory Opponent cells get stimulated after exposure to opposite colors.
  • 24. The Ear PLACE THEORY The place in the cochlea where hair cells are stimulated determines pitch FREQUENCY THEORY The number of times per second the hair cells are stimulated determines pitch
  • 25. States of Consciousness • REM sleep • Sleep Disorders • Circadian Rhythms • Hypnosis • Withdrawal vs. Dependence • Alcohol
  • 26. Learning • Classical Conditioning Process • Punishment • Little Albert Study • Edward Thorndike • Positive reinforcement vs. Negative Reinforcement • Higher-Order Conditioning • The Garcia Effect • Extinction and Spontaneous Recovery • Overjustification Effect • Observational Learning (BoBo Doll) •
  • 27. Secondary or Higher Order Conditioning: Could pairing light with a bell cause the dog to salivate to the light alone? Pavlov's Classical Conditioning
  • 28. Watson's Classical Conditioning Little Albert Generalized his fear to be afraid of all white furry things
  • 30. Memory • Repression • Types of Mnemonics • Short-Term Memory • Procedural vs. declarative memories • Recall vs. Recognition • Types of Amnesia • Long-Term Potentiation • Proactive vs. Retroactive interference •
  • 31. DECLARATIVE/ EXPLICIT MEMORY NON-DECLARATIVE, IMPLICIT OR PROCEDURAL MEMORY SEMANTIC MEMORY EPISODIC MEMORY MEMORY
  • 32. Amnesia TimeOnset of Amnesia Anterograde Amnesia Retrograde Amnesia Memory Loss Memory Loss Source amnesia: Forgetting where you saw or acquired the information
  • 33. Forgetting 33Mr. Burnes Encoding Failure with pennies Sleep prevents retroactive interference. Therefore, it leads to better recall.
  • 34. Thinking and Language • Concepts vs. Prototypes • Functional Fixedness • Algorithms • Divergent vs. Convergent thinking • Availability vs. Representativeness Heuristics • Wolfgang Kohler • Noam Chomsky vs. BF Skinner • Phonemes vs. Morphemes • Syntax vs. Semantics • Linguistic Relativity Hypothesis (Whorf)
  • 35. Concepts and Prototypes Concept “General Category” Prototype “Specific Representation” Why is a penguin not a typical prototype?
  • 36. Representativeness and Availability Heuristics Availability Heuristic What ever comes to mind quickest Is it safer to fly or drive? More words that begin with K or have K as the third letter? Representativeness Heuristic What ever best fits our schema best Is this man more likely a banker Or a pro basketball player? Gambler’s Fallacy
  • 37. Whorf-Sapir Hypothesis of Linguistic Determinism

Editor's Notes

  1. Wundt “Father of Psychology”; introspection Structure of our mind Wertheimer Gestalt psychology Titchner Structuralism James Functionalism-mental life and behavior in terms of active adaptation to the person's environment Watson Behaviorism; “Little Albert Study”; aversion therapy Freud Psychoanalytic; dream analysis; free association; structure of personality; stages of development; defense mechanisms Hall-1st President Calkins-1st female Washburn- 1st female president
  2. The Experiment: 1. Two variables are studied for cause and effect Independent variable – manipulated Dependent variable – the response; measured Confounding variable – other variables that may influence results Experiment group – exposed to manipulation of independent variable Control group – an unaffected comparison group Subject bias – a subject’s behavior changes due to believed expectations of experiment (Demand characteristics) Researcher bias – expectations influence what is recorded Double-blind technique – control for bias by keeping placement of subject secret Placebo – inactive substance unknowingly given in place of drug Null hypothesis – negatively expressed hypothesis; X will not change Y
  3. A correlation measures the relationship between two variables. As explained earlier, correlations can be either positive or negative. If two things are positively correlated, the presence of one thing predicts the presence of the other. In contrast, a negative correlation means that the presence of one thing predicts the absence of the other. When no relationship exists between two things, no correlation exists. As an example, one would suspect that a positive correlation exists between studying and earning good grades. Conversely, one would suspect that a negative correlation might occur between cutting classes and earning good grades. Finally, it is likely that there is no correlation between the number of stuffed animals one owns and earning good grades.
  4. Myelin Sheath – a fatty covering around the axon of some neurons that speeds the neural impulse Axon – wire-like structure ending in the terminal that extends from the cell body Neurons – a nerve cell; the basic building block of the nervous system Depolarization – this occurs when positive ions enter the neuron, making it susceptible to fire an action potential Refractory Period – after a neuron has fired an action potential, it pauses for a short period to recharge, until it will fire again Threshold – the level of stimulation required to trigger a neural impulse Action Potential – a neural impulse that travels down the axondomino effect All-or-none – when the depolarized current exceeds the threshold of a neuron, it will fire unless it’s below, causing is not to fire Reuptake – neurotransmitters that can’t find an area across the synapse to attach will be reabsorbed by the sending neuron
  5. Botox injections smooth facial wrinkles because botulin is a(n): ACh antagonist
  6. Acetylcholine – activates motor neurons and skeletal muscles, too little = Alzheimer’s Dopamine – contributes to voluntary movements and pleasurable emotions, lack of it causes Parkinson’s as too much causes schizophrenia Endorphins – natural pain killers created by brain, promotes pain relief, like morphine Serotonin – involved in mood, regulation of sleep, appetite, and body temperature, to little leads to depression as too much contributes to OCD and mania Norepinephrine – affects memory, learning, and contributes to changes in mood, undersupply leads to depression
  7. EEG – an amplified recording of waves of electrical activity that sweep across the brain’s surface, these waves are measured by electrodes placed on the skull PET – a visual display of brain activity that detects where a radioactive form of glucose goes while the brain performs a certain task MRI – a technique that uses magnetic fields and radio waves to produce a computer generated image that distinguishes between the types of soft tissue in the brain
  8. Hindbrain (brainstem) – lower brain, located at rear base of skull, responsible for reflexive or automatic behaviors Forebrain (frontal lobe) – largest part of brain that controls what we think of as thoughts and reasons Midbrain (limbic system) – located above Pons, integrates and relay sensory info to main part of brain Limbic System – associated with emotions like aggression and fear and drives such as hunger and thirst and sex (Hippocampus, Hypothalamus, and Amygdala) Reticular Formation – screens incoming info, and filters out irrelevant info, controls arousal and attention Thalamus – the brains sensory switchboard Pons – above the medulla, makes chemicals involved w/ sleep & facial expressions Cerebellum – the little brain attached to the rear of the brain stem, controls coordination, fire muscles movements and balance Limbic System – associated with emotions like aggression and fear and drives such as hunger and thirst and sex (Hippocampus, Hypothalamus, and Amygdala) Amygdala – part of the limbic system that is involved in emotions, aggression, and fear Hypothalamus – controls the metabolic functions of body temp, sex arousal, hunger, thirst, motivation/emotions, and the endocrine systemthe 4 f’s Hippocampus – part of the limbic system involved in learning and memory Temporal Lobe – at side of brain above ears involved in memory, perception, hearing Occipital Lobe – lower back part of brain involved with processing visual infovision Peripheral Lobe – top of brain, discriminates between textures and shapes Frontal Lobe – located under forehead, involved with complex cognitive functions Broca’s Area – directs muscle movements involved with speech Wernicke’s Area – involved in language comprehension
  9. Rooting Reflex – when touched on the cheek, a baby will turn its head and seek a nipple Moro Reflex – when startled, baby flings limbs out and slowly retract them Babinski Reflex – when a baby’s foot is stroked, he/she will spread their toes Sucking Reflex – when an object is placed into baby’s mouth, the infant will suck on it Grasping Reflex – if an object is placed into baby’s balm, the baby will try to grasp it
  10. Stupid Piaget Creates Fuss Jean Piaget Sensorimotor – birth to 2 years of age, experience world through senses and actions, learn object permanence and stranger anxiety Stage 1 – “1 is a bun” and SensoriMotor: use the “motor” part of sensorimotor and picture 4 cinnamon buns in place of the wheels on the motorcycle. To remember that object permanence occurs in this stage, use “two ants” for “permanence” and picture two ants riding two motorcycles Preoperational – 2 to 6 years of age, representing things with words rather than images, use intuitive rather than logical thinking, very egocentric (only see from own view) Stage 2 – “2 is a shoe” and Preoperational: use “preacher” and imagine him wearing outrageously ugly or funny shoes. For magical thinking, which is typical of this stage, picture a rabbit coming out of the preacher’s hat. To remember that the conservation tasks are a challenge during this stage, picture Smokey the Bear also wearing ridiculous shoes. To remember that assimilation also occurs in this stage, picture an ass (donkey) with those same shoes. Concrete operational – from ages 7 to 11, think logically about concrete events, grasp concrete analogies and performing arithmetical operations, learn conservation Stage 3 – “3 is a tree” and Concrete Operations: picture a tree with concrete leaves and the tree is growing out of a concrete pot. Next to the tree is a pile of logs (for logical thinking) and also next to the tree is a wooden commode (for accommodation). Formal operational – from age 12 through adulthood, they begin to think abstractly, they understand abstract logic and potential for mature moral reasoning “4 is a door” and Formal Operations: picture a very wide door and behind that door are “four males” with excellent abs (for abstract thinking, which is possible at this stage).
  11. Harry Harlow – created the Harlow monkey experiment, raise baby monkey’s w/ a wire mother and bottle vs. a terry cloth mother, most monkey’s liked the comfort rather than the food and necessary needs provided by the other mother Mary Ainsworth – studied how different attachment styles affected kids Secure attachment – confidently explore the novel environment while parents are present, are distressed when they leave, and come to parents when they return Avoidant attachment – may resist being held by parent and will explore the novel environment. They do not go to parent for comfort when they return after absence Anxious attachment – have ambivalent reactions to parents. They may show extreme stress when parents leave, but upon return resist being comforted by parent
  12. Erik Erikson Trust v Mistrust – birth to one year, infancy – if needs are dependably met, infants develop a sense of basic trust Bun (Trust vs. Mistrust) a "rust" colored bun Autonomy v shame/doubt – age 1 to age 2, toddlerhood – learn to exercise will and do things for themselves, or they doubt their abilities Shoe (Autonomy vs. Shame) an "auto" shoved inside of a shoe. The auto is driven by "shane" Initiative v guilt – age 3 to 5, preschooler – learn to initiate tasks and carry out plans, or they feel guilty about efforts to be independent Tree (Initiative vs. Guilt) Shia Leboef, or an Inn Industry v inferiority – age 6 to puberty, elementary school – learn the pleasures of applying themselves to tasks, or they fell inferior Dinosaur (Industry vs. Inferiority) picture a dinosaur with dust (in"dust"try) sprinkled all over it. The dinosaur feels inferior because of the dust all over it. Identity v role confusion – teen years to early 20s, adolescence – work at refining a sense of self by testing roles and then integrating them to form a single identity, or they become confused about who they are Sky dive (Identity vs. Role Confusion) a skydiver's chute doesn't open and he falls on top of a car denting it. He is also very confused after hitting the car. Intimacy v isolation – 20s to early 40s, young adulthood – struggle to form close relationships and to gain the capacity for intimate love, or they feel isolated Sticks (Intimacy vs. Isolation) picture two sticks in love and one stick all by himself. Generativity v stagnation – 40s to 60s, middle adulthood – people discover a sense of contributing to the world, usually through family and work, or they feel a lack of purpose for their life Heaven (Generativity vs. Stagnation) picture a generator up in heaven that died because it ran out of gas and a male deer (stag) pulling the cord to try to get it started again. Integrity v despair – late 60s to death, late adulthood – when reflecting on their life, the older adult may feel a sense of satisfaction or failure Plate (Integrity vs. Despair) picture grits and a pear on a plate.
  13. Kohlberg Preconventional – obey in order to avoid punishment or get reward in the case of stealing medicine in order to save the life of your wife, someone with this morality would say ... no, I don’t want to get in trouble Obedience Conventional – care for others and uphold laws and social rules simply b/c they are laws - ... no, it is illegal to steal and I don’t want to break a law Societal Norms Postconventional – affirm people’s agreed-upon rights or follow what one personally perceives as correct or ethically ok ... yes, my wife needs it and a whole life is must more worth the $50 the medicine costs, in truth, I would be doing what anyone would do Social contract
  14. Authoritarian – set strict standard & apply punishment for violations of rules (hard bed) Permissive – do not set clear guidelines for kids & randomly enforce rules (soft bed) Authoritative – have set standards, but able to explain them with kids when broken, encourage independence, but not too strict on punishments (just right bed)
  15. Rooting Reflex – when touched on the cheek, a baby will turn its head and seek a nipple Moro Reflex – when startled, baby flings limbs out and slowly retract them Babinski Reflex – when a baby’s foot is stroked, he/she will spread their toes Sucking Reflex – when an object is placed into baby’s mouth, the infant will suck on it Grasping Reflex – if an object is placed into baby’s balm, the baby will try to grasp it
  16. The focusing of conscious awareness on a particular stimulus, like the cocktail effect (notice your name Cocktail Party Phem – focus of attention on selected aspects of the environment and block out the rest Inattentional Blindness-failing to see visible objects when our attention is directed elsewhere Change-failing to notice changes in the environment.
  17. nerve cells in the brain that respond to specific features of the stimulus, such as shape, angle, or movement.
  18. Young-Helmholtz Theory – we have three types of cones in the retina: red, blue, green; we get other colors by mixing and lightening/darkening colors Opponent Process Theory – the sensory receptors arranged in the retina come in pairs: red/green, yellow/blue, and black/white Afterimage – the firing of the cones used after viewing something steadily Red- longest visible wave
  19. Hearing Intensity – loudness, measured in decibels Frequency - the pitch, a tone’s highness/lowness Outer ear – sound waves collected SourceEar canalEardrum (thin membrane that vibrates when hit) Middle ear – transmits and amplifies the vibration HammerAnvilStirrupOval window Inner ear – change to neural impulse - Cochlea (snail shaped membrane filled w/ fluid that changes vibration to an electric symbol)Auditory NerveBrain place–volley theory uses both mechanisms in combination, primarily coding low pitches by temporal pattern and high pitches by rate–place patterns.
  20. Pavlov – founder of classical conditioning while trying to study digestive system Classical Conditioning – learning in which an organism comes to associate stimuli Acquisition – initial stage of CC, in which the association between the NS and UCS takes place, only lasts about 1⁄2 a second Generalization – tendency to respond to similar stimuli in the same way Discrimination – the learned ability to distinguish between the CS and other stimuli Spontaneous Recovery – the reappearing of the CR to the CS Extinction – the fading of the CR to the CS NS – neutral stimuli – stimuli that does not trigger a response UCS – unconditioned stimuli – stimuli that automatically triggers a response UCR – unconditioned response – an unlearned, natural response to the UCS CS – conditioned stimuli – after association with the UCS, elicits a certain response CR – conditioned response – the learned response to a previously neutral response
  21. Operant Conditioning – consequences that follow a beh will increase/decrease likelihood of them happening again Skinner – founder of operant conditioning & skinner box Shaping – procedure in which reinforces guide beh through successful approximations Positive Reinforcement – add good – reinforcing beh by rewarding, give allowence Negative Reinforcement – take away bad – reinforcing beh by eliminating averse thing Positive Punishment – add bad – reinforcing beh by adding pain/penalty/etc Negative Punishment – take away good – reinforcing beh by take away phone/keys/etc Primary Reinforces – stimuli that is satisfying and requires no learning food/water/sex Secondary Reinforces – stimuli that has acquired its reinforcing power thru experiences money, praise, grades
  22. Implicit – memory of the procedure – how to ride a bike Explicit – memory of facts – George Washington is first president
  23. Anterograde Amnesia – inability to make new memories, can remember old ones b4 Retrograde Amnesia – inability to remember memories prior to accident Source Amnesia – inability to remember who told you memory Infantile Amnesia – inability to remember anything before age of 3
  24. Proactive interference – old info interfere w/ new info Retroactive interference – new info interfere w/ old info ProOldRetroNew Mnemonic Devices – ways of remembering info by using creative memory techniques Chunking – putting many number into parts, change 1,2,3,4,5,6,7,8,9 to 123, 465, 789 (made 9 things into 3 = easier to remember)
  25. Representative Heuristics – judging the likelihood of things in terms of how well they seem to represent/match particular prototype, ie.a short, slim, poetry reading man is a ivy league professor, not a truck drive (don’t think of the many truck drivers compared to the small number of ivy league professors) Available Heuristics – estimating the likelihood of events based on their availability in memory, ie.after a horrible house fire, a person will think that a house fire is more common than a tornado hitting house, even if they live in tornado valley, b/c they can still remember they house fire
  26. Benjamin Whorf – linguistic determination – language determines the way we think